Automatic Age

Issue: 1938 June

of Bally Reserve!
2082708
P a t. N o
P a t . N o . 2063108
---
W H Y a^er more
90
than
days of big
volume production, is it impossible
to obtain used BALLY RESERVES?
I A / U Y after 30 to 90 days on location, are
ww n 1 thousands of BALLY RESERVES
earning more money than ever?
W H Y 1
does BALLY RESERVE, a 5-ball
novelty game, earn profits equal to
payout machines . . . $25 to $75 weekly net?
1 A/LJY are operators placing 2 to 4 BAL­
LY RESERVES per lo catio n to
handle the unprecedented play?
See your distributor or write direct
for amazing C O N F ID E N T IA L de­
tails on this record-smashing hit.
0
T i c k e t M o d el
rA
$103.50
K f . o. b. C h ic a g o
SPORT PAGE
The MULTIPLE ONE-
SHOT that is actually
earning 10 to 20 per
cent more than Fair­
grounds at its best!
Get your share! Ord­
er SPORT PAGE to-
$
1945 °
Ticket Model
$206.50
f.o.b. Chicago
MILLWHEEL
I -5-10-25-Gent Counter Game
New “Scrambled Marbles" action gets
immediate attention . . . and REPEAT
PLAY guaranteed by four great stimu­
lator features: (1 ) Every gam e “ comes
1 A /P IT P
for literature on LIN C O LN F IE L D S
W W f W I t
Console, L IT E - A - P A X Cigarette
Counter Game, HOT-VENDER Popcorn Machine,
BA M BIN O Bumper Baseball Game, and other new
Bally hits!
close” . . . (2 ) Players can
see “ w h a t goes on ” inside
m a ch in e . . . (3 ) B ig w inners
alw ays in sight . . . (4 ) F re­
q ue n t payouts.
BALLY MFG. COMPANY
I
i 2640 BELMONT AVE. CHICAGO, ILL.
W
© International Arcade Museum
$2750
f.o .b .C h ic a g o
*
http://w w w .arcade-m useum .com /
The World’s First Coin Machine Magazine
AUTOMATIC AGE
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
Vol. 14
JU N E , 1938
No. 11
Features in This Issue
Established 1925
Page
SORTING COINS W IT H THE E D IT O R
By Carroll E. Vetterick_____________________________ 13
T HE QU ESTION SEEMS TO BE: W H O
GETS THE M ON EY
By O. C. L ig h tn e r___________________________________ 15
THE COIN M A C H IN E
By James T. M a n g a n _______________________________ 19
COIN CHUTE M AGIC (Mr. Calcutt Comes to Town)
By Carroll E. Vetterick_____________________________ 20
JO E H U B E R W IL L M ANAGE CMMA
COIN M A C H IN E S H O W _______________________ ^________ 21
NACOMM HOST TO T RAD E AT
P R E V IE W AND B A N Q U E T _____________________________ 22
SHOP AND SH O W ROOM — A NEW S
R E V IE W OF N E W COIN M A C H IN E PRO D U C T S____24, 25
G O O D B O D Y ’S COLUMN
By John Goodbody __________________________________27
P U RE CANDY lc
A Trip Through A Giant Factory
Where Vending Candies are M a d e __________________31
TEN Y EA RS IN T HE COIN M A C H IN E IN D U S T R Y ____35
O. C. L IG H T N E R
President
CA RRO LL E. V ET T ERICK
Editor— Adv. Director
FO R A M U SEM EN T O N L Y ______________________________ 39
ASSOCIATION N EW S ___________________________________ 57
M ART IN J. MRAZ
ON T HE R E C O R D _______________________________________ 61
* Ass’t. Editor
SELLIN G AN ID E A
By Herman A r le in __________________________________ 65
ODD FACTS AND UNUSUAL E V E N T S _________________79
AUTOMATIC M A IL B O X ________________________________82
T H E R E ’S M ON EY IN MOBS
By Bill R a b k in ------------------------------ 91
THE T RA D E ASSOCIATION
How it Benefits Operators
By LeRoy B. Stein _ __________________________________ 95
THE O PERAT OR MUST M AKE M ONEY
By H. F. B u r t ______________________________________ 99
COINS AND CO UN T ERFEIT
By the E d ito r ______________________________________ 103
Staff Contributors:
JO H N GOOD BO DY
KEN SH YVERS
Published Monthly by
THE LIGHTNER PUBLISHING CO.
Executive Office, 2810 S. Michigan Ave., Chicago, 111.
A D V E R T IS E R S ' N O T IC E
AH
a d v e rtis e r s ’
c u ts
w ill
be
k ille d
3
m o n th s
fr o m
d a te o f p u b lic a tio n .
I f y ou
d e s ire y o u r c u ts r e tu rn e d to
y o u , i t is im p e r a tiv e t h a t you
so in fo r m us p re v io u s to th e
3 m o n th p e rio d .
© International Arcade Museum
CO NT RIBU TION S:
always welcome.
Phone Victory 1466
Contributions from our readers are
SUBSCRIPTIONS: Single copies, 25 cents. Yearly sub­
scriptions, $1.00 in United States and possessions. Foreign
subscriptions, $2.00.
A D V E R T ISIN G : Rates furnished upon request. Copy sugges­
tions for Advertising prepared without cost or obligation.
Forms close 15th of preceding month.
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