Automatic Age

Issue: 1938 June

June, 1938
AUTOMATIC AGE
13
C O you are a coin machine man! Then throw out Ginsburg, a Louis Wolcher, a “Gerry” Haley, a
your chest! Pull those shoulders back! Smile, John Goodbody, a “Perc” Smith, an “Al” Douglis,
and mean it! Let everybody know that you are a an “Eddie” Ross, a Bill Gray, a Lou Gensburg,
coin machine man! And let them know that you a J. 0. Bates, a Dick Hood, a John A. Fitzgibbons,
are mighty proud of the fact! Tell your friends, an Archie Le Beau— and a hundred more we
your banker, your relatives, your competitors, could list without naming all the real coin ma­
your neighbors, your fellow business men in your chine men in the industry— the “regular fellows”
ci_
r» • i

.
home town, your — the hard-hitting, sound-thinking, pleasure-lov­
Show Pr.de in Being church members, your ing, honest, red-blooded live-and-let-live coin ma­
om Machine Man mayor and councilmen, chine men! You’ll not match them in any other
your government representatives, your school of­ business in the world!
What a fraternity, with members like these
ficials, your fellow tax payers, the members of
your club and your lodge. Tell them all! Let them men! That’s what the coin machine business is,
know that you are a coin machine man! A sound after all— a huge fraternity of “right” fellows.
business man! A good neighbor! A respectable Not a weakling among them! Not a man who
citizen! A swell fellow! A man who gets things would not actually go out of his way to help a
i*. •
fellow business man,
done in the community, in the school, in the club, rj,, .
Their Personality is eyen a riva], Not a one
in the lodge! A leader!
Iheir Badge
of them who would not
Don’t be just another operator, an unknown, grieve if a fellow competitor should “go to the
an “also ran” ! Be a real coin machine man! There wall” !
are scores of them in the industry, setting an
And no secret handshake is necessary to dis­
example for you. To call just a few names on the tinguish the real coin machine man! No badges
1’oster of real coin machine men, why not strive are needed to point them out at any Coin Machine
to be, for example, a Fred Mauer, a Fred Mills Show! No advance registration or display of
or a Fred Turner; a Jim Buckley, a Jim Mangan credentials is required to identify the real coin
or a Jimmy Johnson; a Dave Bond, a Dave machine man when he walks in!
Rockola or a Dave Gottlieb; a Ray Moloney or a
Check up on yourself! Are you a real coin ma­
Ray Becker; a Joe Calcutt, a Sam Wolberg, a chine man? You can be if you want to be! Start
Tom Watling, a Bill Rabkin, a Walter Tratsch, a with a smile, faith in your business and faith in
Joe Huber, a Jack Keeney, a Ted Stoner, an E. yourself. The rest will come naturally and inevi­
T. Baron, a Tom Ferris, a D. Robbins, a Bob tably! Loosen up a bit, be friendly with every­
Gans, a Geo. Ponser, an R. E. (“Smitty”) Smith, body ! Go out of your way to make a new friend!
a Vince Shay, a Henry Lemke, a Karl Klein, an And when you make a new friend, be sincere, be
I- H. Rothstein, an Art Caille, a Lee S. Jones, an a real friend to him!
Help your fellow business man in any way you
E. J. Burel, a W. E. Bolen, a Leo Kelly, a Bill
a
r
,
Happel, a Homer Cape- can, likewise your community and its dozen or
n/r ^ xJ,m P^es hart, a Max Hurvich, a more clubs, schools, churches! Get the habit of
u Might Follow
shayne, a Charlie knowing what should be done and always be on
Fey, a “Nat” Leverone, an 0. D. Jennings, a Bob deck to help, to lead the work!
It’s not just a matter of business, it’s life itself
Gabel, a Henry Seiden, a Marshall Seeburg, a
Rill Cohen, a Frank Vogel, a Jack Nelson, a Nat — it’s making the most of life— every day! It
Cohn, a Harry Drollinger, an Einar Wilslev, a
i
j
i
pays even
dividends
^a x Glass, an A. E. Gebert, a Herald Baker, an Be a Leader In ^ a n sjmpjy making your
S- L. Stanley, a Jack Bechtol, a Fred Mann, Your Community business grow and prosper!
an M. M. Marcus, an H. F. Moseley, an Eddie You get a “kick” out of it at the same time! A
© International Arcade Museum
http://www.arcade-museum.com/
14
AUTOMATIC AGE
satisfaction in having “helped the cause” ! Of
having wonderful friends! Of being of construc­
tive good to your community! Of having the
ability and the opportunity to shoulder additional
responsibilities! Of doing a good turn!
Tell folks why you are glad to be a coin ma­
chine man! Tell them about coin machines—
what they are— what they do— why people want
them— their constructive benefits— why some
folks criticise them— and why some of the criti­
cism is justified— and what you are doing to help
overcome the objectionable features of the busi­
ness.
The real coin machine man knows that coin
machines satisfy a definite demand, a definite
need, a definite purpose— in fact, a great variety
of demands, needs, purposes— and he is able to
present an interesting story about coin machines
to every person who will hear him.
The real coin machine man knows that a pinch
of carelessness can cause a mountain of trouble.
He sees the mistakes made by greedy careless or
unscrupulous operators, and tries to counsel with
them. He helps the beginners in the operating
business, not forgetting that he was once a be­
ginner himself and that Joe and Charlie were able
to give him some valuable pointers on how, and
how not, to operate the machines likely to cause
criticism.
The real coin machine man is proud to be able
to furnish the finest music in the world to hun­
dreds of dance fans in his community! To provide
stimulating fun and real relaxation to other hun­
dreds of amusement machines fans! To supply
countless commodi­
What Other Business
ties and services to
Can Match Your Own? his friends and
neighbors through the medium of the coin chute!
He is dealing in something more important and
more wonderful than the majority of goods sold
over counters in any store. Only the magic of the
coin chute can enable one man to supply music,
recreation, relaxation, fun, service and fifty kinds
of merchandise to everybody, everywhere.
The real coin machine man will not place a
machine intended solely for adult amusement in
locations frequented by children. He will not per­
mit a location to keep a cigarette machine if the
storekeeper permits children to patronize the ma­
chine. He will not misrepresent a machine to any
location owner. Nor will he attempt to “outsmart”
the officials of city or state by “flaunting” ma­
chines openly after such officials demonstrate
reasonable tolerance toward reward type ma­
chines.
The real coin machine man is the operator, the
jobber, the distributor, or the manufacturer who
© International Arcade Museum
June, 1938
will survive depressions, recessions, slumps,
closed territory, unfair legislation, discriminatory
taxation, unfavorable court decisions, and any or
all other temporary obstacles which forces the
weaklings, the unscrupulous, the greedy, the
“beefers” and the misfits in general, out of the
coin machine industry for keeps.
Be a real coin machine man! And help others
to become better machine men! Believe in the coin
machine business! Defend it with your whole
mind, spirit and energy against those who insist
upon seeing a few thorns instead of the full-blown
T .
rw*i . flowers! Carry on the
An Industry T at Spjr^ 0f an industry— a
Refuses to Stumble mighty industry! An in­
dustry that refuses to stumble over trifling dif­
ferences of opinion! An industry that will not be
tripped by the mistakes of a few careless, greedy
individuals! An industry that will never be con­
vinced that it is other than a healthy American
institution, catering to the normal and healthy
habits and desires of typical red-blooded Amer­
ican citizens!
Abandon “Mart” Plans
During the past month the A u t o m a t ic A ge
felt out the jobbing and distributing trade on the
subject of a proposed exchange, mart, and auction
of used machines to be held in midsummer in
Chicago. Many interesting ideas were advanced
on the subject and they were so diverse that it is
impossible to do anything in the short time ahead.
Some thought the idea was good and would fur­
nish the jobbers a means of selling a lot of used
equipment that is no longer good in one section
but can be used in another. Others thought the
plan would interfere with their regular twelve­
months’ business. Still others thought that a cen­
tral resort should be picked where expenses for
conducting the show were nominal and hotel ex­
pense for the buyers at a minimum.
If the jobbers can later agree on any compre­
hensive plan for holding such an affair, the plan
will be printed in A u t o m a t ic A ge and we will
lend every possible effort. However, the idea
probably will not be carried out this summer.
“Easy Money” Projects
■WTHAT are you doing to follow-up the lend­
ing-spending program? A smart operator
will find out where this easy money is being
spent and get his machines out in those neigh­
borhoods. Many operators are not in a position
to make quick moves while others are in the
habit of going where the money is. Get your
congressman to send you a list of these projects
and follow them up.
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