m a tic
p h o n o g rap h s
o n ly
W e h a v e n o t d e v ia te d
to
fro m
o p e ra to rs .
th a t p o lic y
a n d d o n o t i n t e n d to d o so .
W u r lit z e r
C O N TR O LLE D P R O D U C TIO N
On
Ja n u a ry
our
p r o d u c tio n
to rs '
1st, 1938, i n
needs
in
fo r
lin e
new
M o d e ls
" F iv e
H undred"
and
" S ix H u n d r e d " a r e b e y o n d a n y q u e s t i o n
of
Q
TH E "F IV E H U N D R E D " a n d "S IX H U N D R E D "
Q
th e
p h o n o g rap h s
o r d e r to k e e p
w ith
doubt
th e
o p e ra
p h o n o g rap h s,
th e
m ost
s tr ik in g ly
b e a u tifu l
e v e r b u ilt. T h e y a r e
p art
a n d p a r c e l o f th e W u r lit z e r C o n s tr u c tiv e
7 - P o in t
P rogram .
T h e ir
fe a tu re s
are
a m p ly p o r tr a y e d o n th e f o llo w in g p a g e s .
R u d o lp h W u r lit z e r C o m p a n y v o lu n t a r ily
B e l ie v e
r e d u c e d its p r o d u c t i o n . W e w i l l c o n t i n u e
m a c h i n e s w i l l m a k e h is t o r y i n t h e a u t o
to a d h e r e to t h is p o l i c y o f " g e a r i n g " o u r
m a t i c p h o n o g r a p h b u s in e s s .
p r o d u c tio n
I t e ll y o u
th a t th e s e
to t h e o p e r a t o r s ' n o r m a l r e
q u ir e m e n t s .
Q
m e, w h e n
A
V
S E L L IN G E S T A B L IS H E D M U S IC O P E R A T O R S
N O N E W M O DELS A T DECEM BER OR
JA N U A R Y SHOW S
T h e W u r l i t z e r " F i v e H u n d r e d " a n d " S ix
S im u lta n e o u s ly w ith th e a n n o u n c e m e n t
H u n d r e d " P h o n o g r a p h s , w ith w h ic h w e
of C o n t r o lle d P r o d u c t io n , I s a id , " T h e r e
are
o re
T r a d e - In A l l o w a n c e " p l a n w i l l h o l d t h e
enough
e s ta b lis h e d
to rs to a d e q u a t e l y
lo c a tio n
o w ners"
m u s ic
s u p p ly
and
o p e ra
th e n e e d s of
p le d g e d
our
co
in a u g u r a tin g
ap proval
a lik e
of
lo c a tio n s
fo r a l o n g
you
W u r lit z e r 's
and
"F a c to ry
o p e ra to rs
t im e i n t h e f u t u r e . W e
o p e r a t i o n to c u r t a i l f u r t h e r n e e d l e s s c o m
p r o m is e
p e t it io n . W e s t ill m a i n t a i n t h a t p o s it io n .
w i l l h a v e n o n e w M o d e l s a t e it h e r n e x t
Decem ber
you
O p e ra to rs
Ja n u a ry
th a t
W u r lit z e r
C o in
M a c h in e
show s.
2 4 -R E C O R D P H O N O G R A P H S
B ecause
or
d e fin ite ly
c o n v in c e d
us
I am
a b o u t to s t a r t o n a
1 4 ,0 0 0 - m ile t r ip
t h a t a f u l l s iz e d p h o n o g r a p h s h o u l d p l a y
to d is c u s s
24 s e le c t io n s ,
record
w ith e v e r y m u s ic o p e r a to r in th e U n ite d
acco rd -
S t a t e s a t a s e r ie s o f 21 B a n q u e t - M e e t in g s .
C aP a c ity
of
we
our
in c r e a s e d
la r g e
th e
m o d e ls
th e
b e n e f i t s o f t h is p r o g r a m
m g l y . VVe w i l l c o n t i n u e to c a r r y o u t y o u r
Y o u w ill a g r e e , I a m s u re , th a t th e S e v e n
W is h e s i n t h is m a t t e r .
P o in t s w h i c h
l ib e r a l f a c t o r y t r a d e - in a l l o w a n c e s
S ta r tin g
a
J u ly
lib e r a l
F a c to ry
P h o no g rap hs
W u r lit z e r
c h in e s
1 0 th ,
on
1938
th e
be
w ill
a llo w a n c e
of
T hese
c o m p le t e ly
m ake
fo r
p urchase
P h on o grap hs.
w ill
we
o ld
o ld
new
m ake
up
t h is p r o g r e s s iv e
a n d c o n s tr u c tiv e P r o g r a m g o fa r to w a r d s
in s u r in g
a
s a fe ,
p r o f ita b le
and
happy
fu tu r e fo r th e o p e r a to r s o f W u r lit z e r A u
to m a tic
P h o no grap hs,
im m e d ia te
not
o n ly
fo r
fu tu r e , b u t fo r a l l th e
th e
y ears
m a
d e s tro y e d .
T h e y w ill n o t b e r e s o ld in w h o le o r p a r t,
a n d w ill n e v e r a g a i n
tio n s
w ith
you
or
c o m p e t e fo r l o c a
any
o th e r
o p e ra to r.
a r ri c o n f i d e n t t h a t e v e r y o n e
W ill
r e c o g n iz e th e t r e m e n d o u s
a n c e o f t h is s te p .
of
you
im p o r t-
V ic e P r e s id e n t ,
T h e R u d o lp h W u r lit z e r C o m p a n y
i0 n a feA rC a d e M U iS eU m ^ ;^ ^> £^ >^ ^ ^ ^ ^ r^k>hl tp^ i WW^ ^ arC adei m USeUm ^ i 0 m / M ^^V; < ^