Automatic Age

Issue: 1938 January

W U R L I T Z E R Automatic P H O N O G R A P H
© International Arcade Mus< Model 2 4 and 2 4 - A ://www.arcade-museum.com/
An innovation in phonograph
illumination— lighted translucent
built-in plastic pilasters!
V iv id addition to the colorfu l e y e a p p e a l o f the
M odels 24 an d 24-A are illum inated front cor­
ner pilasters of translucent p lastic. Fire resist­
ant, carryin g enorm ously high im pact resisting
p ow er, these intriguing pilasters emit an e y e
slop p in g am ber g lo w w h en lighted yet harm on­
ize p erfectly with the cabin et w o o d w h en not
illum inated. A great contribution to autom atic
p h on og rap h attention getting p o w e r. A nd , an
ex clu siv e W urlitzer feature.
Fluted record changer background
13
Cabinet raised from floor to preserve
its beauty— mounted on casters
to make it easy to move
The m agnificent cabin ets of M odels 24 a n d 24-A
are e le v a ie d off the floor on h ig h ly polished,
d ecorativ e m elal leg s. No m op or scuff m arks
c a n mar the b ea u ty of their h ig h ly figu red w a l­
nut w o o d . N o extra b a s e is required to protect
them. R em ov a ble, b a ll bea rin g, ru bb er-cov ered
casters en a b le them to b e m ov ed about a n y lo ­
cation w ith effortless e a se .
14
Brilliant bars of "Lucite" form center
illumination on striking new grille
completes cabinet of unsurpassed beauty

wmr
Ml i
A n e w ly d esig n ed e y e stopp ing fluted, illumi­
nated record ch a n g e r b a ck g ro u n d su pp lies the
final touch to a triumph in cabin et light and
color. The W urlitzer M odels 24 a n d 24-A present
irresistable a p p e a l that p rop h esies the greatest
op erator profit opportunity ev er presented b y
a n y p h on og ra p h m anufacturer.
A larger record changer compartment
C olorful b a rs of "L u cite", an origin al W urlitzer
developm ent, are retained on the n e w M odels
24 an d 24-A. This time in an e y e arresting,
illum inated center g rille design. H eld together
b y d ecorative, p olish ed m etal clip s they p la y
a n important part in m aking the W urlitzer the
center of a ll e y e s in a n y location — a sure b ig
m oney-m aker!
15
Novel "Lectrosheet" grille panels —
make possible new tone clarity
door— greater operator convenience
W urlitzer h a s o v e rlo o k e d n o feature in its am az­
ing M odels 24 a n d 24-A that w o u ld contribute
either to the o p era tor's profit or his con v en ien ce.
A n e n la rg e d record ch an g er com partm ent door
m akes a c c e s s to the entire a ss e m b ly easier than
e v e r b e fo re — e n a b le s record or n e e d le ch a n g ­
in g with the ab solu te minimum in time a n d
effort.
F lanking the g lo w in g b a rs of "L u cite" on the
M odels 24 an d 24-A g rilles are on e-piece, rattle-
proof, "LECTROSHEET" p a n els illum inated from
a b ov e. E xclu sively m ad e for W urlitzer, this
unique m etal g rille m aterial not on ly en h an ces
the bea u ty of this g o rg e o u s instrument but
m akes n ew tone clarity a n d v olu m e p ossible.
16
New illuminated program holder easier
to read and service than ever before
Despite its marvelous illumination—
light current consumption has been
reduced by half I
Despite the most brilliant a n d g o r g e o u s illum ina­
tion ever incorporated in a n y autom atic p h on o­
graph , M odels 24 an d 24-A consu m e but 65
A n ew illum inated p rogram h old er with brilli­
an tly lighted center selector dial is set at an
e y e a n g le that m akes p ossib le e a s y read in g of
all num bers a n d selection s. E ach num ber is
ad ja cen t to its corresp on d in g M ulti-Selector but­
ton. The entire a ssem b ly is h in ged to tip for­
w a rd for con v en ien ce in ch a n g in g the n ow clip-
free record slips.

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