Automatic Age

Issue: 1938 December

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DOUBLE-NICKEL • DOUBLE-QUARTER • QUARTER-AND-NICKEL
B A L L Y BELL has TW O coin-chutes . . . TWO complete payout units . . . FO L K
jack pots . . . operates on either or both chutes.
And if both chutes are played „
bo t h payo u ts pay f u 11 odds !
When you invest in a BALL\ BELL, you buy only one machine . . . but you get
TW O C O M P L E T E BELLS . . . double return on your investm ent!
You ask the
location for only a single-machine space . . . but you actually install TW O machines.
Instead of losing the play of patrons who walk away when a machine is monopolized,
you get the benefit of the f u ll play-potential of each location. B A LLY B E L L
also provides a golden opportunity to build up a profitable quarter patronage in your
nickel spots. The nickel side accommodates your regular nickel trade, while the
quarter side gathers plenty of quarters every collection.
A NEW PERFECT MECHANISM
. . . slick and accurate as a fine match, yet strong and tough
as a tractor. BALLY BELL is the product of two years ot
intensive engineering at a cost of $250,000.
Instead of
allowing obsolete traditions and the annual afterthoughts of
forty years to cramp their efforts, Bally engineers . . . headed
hy one of the few really great bell engineers the world has
ever known .. . built a new machine from the ground up . . . a
machine in which the simplest, smallest part is designed and
constructed to operate in silkv-smooth harmony with every
other part. The comrnon-sense of this method of building
a bell is joyfully appreciated by every practical bell man
who spends five minutes inspecting BA LL) BELL,
turn to
back page of folder for eye-opening list of exclusive BALL'V
BELL features.
WHEN ORDERI NG, he sure to specify type desired
(D O U B LE-N IC K E L, DO U B LE-Q U A RT ER, N IC K EL-
Q U A R T E R ), a n d w hether 20-stop or 13-stop reels.
© International Arcade Museum
http://www.arcade-museum.com/
M JtEP LA Y
BALLY BELL’S big bright appearance attracts players
like a big friendly fellow attracts friends. The smarth
streamlined royal blue front, gleaming with the silver\
shine of highly polished metal, gets immediate attention
and creates a “ let’s plav” mood.
DOUBLE JACK POT APPEAL
Active and reserve jack-pots on both sides of BALLY
BELL are fully visible . . . four big bulging jack-pots
merrily sparkling with the kind of jack-pot flash that
keeps the lever bobbing up and down like a pump-handle
on a hot day.
LEMON PAYOUTS
Suspense dies a sudden death when a lemon appears on
the ordinary bell. But when lemons bob up on the first
two reels of BALLY BELL, suspense is actually increased
. . . because BALLY BELL boasts two different payouts
on lemon combinations.
FREQUENT CHERRY WINNERS
BALLY BELL reels are designed to give the player plenty
of the double cherry winners which experienced operators
recognize as the secret of repeat play.
I
STEPPED-UP AWARDS
lie lowest BALLY BELL payout is 3-for-l on two
cherries— fifty per cent stronger play appeal!
“ NO-JUMP” STOP
Thanks to a new positive stopping device, BALLY BELL
reels come to a sharp, snappy stop . . . instead of the
jerky, jumpy, hesitating stop which creates unfavorable
suspicion in the p la y e r 's m in d . BALIA BELL’S
“no-jump" stop quickly gains and holds the plover’s
confidence.
EASY-GRIP-LEVER
BALLY BELL’S new easy-grip, easy-pull lever insures
long sessions of play without discomfort or fatigue.
DOUBLE CAPACITY
Instead of missing the play of patrons who lose interest
when they see a machine monopolized, you get the benefit
of the full play-potential of each location. In fact, the
natural human instinct to “ride along on the other fellow’s
luck” causes players to gravitate to a busy BALLY BELL
. . . turning “kibitzers” into cash customers.
FULL-TIME PLAY
SPECIALLY DESIGNED STREAMLINED STAND
A BELL is 18Vj in. wide by 15% in. (base), 26 in. high
wide by 16 in. (at floor), 23 in. 1
The perfection of BALLY BELL mechanism insures
continuous operation and protects you against loss of
revenue due to “time-out” for repairs.
Color of machine an
© International Arcade Museum
http://www.arcade-museum.com/

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