Automatic Age

Issue: 1938 December

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DOUBLE-NICKEL • DOUBLE-QUARTER • QUARTER-AND-NICKEL
B A L L Y BELL has TW O coin-chutes . . . TWO complete payout units . . . FO L K
jack pots . . . operates on either or both chutes.
And if both chutes are played „
bo t h payo u ts pay f u 11 odds !
When you invest in a BALL\ BELL, you buy only one machine . . . but you get
TW O C O M P L E T E BELLS . . . double return on your investm ent!
You ask the
location for only a single-machine space . . . but you actually install TW O machines.
Instead of losing the play of patrons who walk away when a machine is monopolized,
you get the benefit of the f u ll play-potential of each location. B A LLY B E L L
also provides a golden opportunity to build up a profitable quarter patronage in your
nickel spots. The nickel side accommodates your regular nickel trade, while the
quarter side gathers plenty of quarters every collection.
A NEW PERFECT MECHANISM
. . . slick and accurate as a fine match, yet strong and tough
as a tractor. BALLY BELL is the product of two years ot
intensive engineering at a cost of $250,000.
Instead of
allowing obsolete traditions and the annual afterthoughts of
forty years to cramp their efforts, Bally engineers . . . headed
hy one of the few really great bell engineers the world has
ever known .. . built a new machine from the ground up . . . a
machine in which the simplest, smallest part is designed and
constructed to operate in silkv-smooth harmony with every
other part. The comrnon-sense of this method of building
a bell is joyfully appreciated by every practical bell man
who spends five minutes inspecting BA LL) BELL,
turn to
back page of folder for eye-opening list of exclusive BALL'V
BELL features.
WHEN ORDERI NG, he sure to specify type desired
(D O U B LE-N IC K E L, DO U B LE-Q U A RT ER, N IC K EL-
Q U A R T E R ), a n d w hether 20-stop or 13-stop reels.
© International Arcade Museum
http://www.arcade-museum.com/

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