Automatic Age

Issue: 1938 August

The World’s First Coin Machine Magazine
A U T O M A T IC A C E
C overing A u to m atic M achines and Coin-Controlled Devices of
E very D escription
V o l.
AUGUST,
1 5
1938
N o .
1
Features in This Issue
Page
E stablished 1925
S O R T IN G C O IN S W I T H T H E E D I T O R
By Carroll E. Vetterick ---------------------------11
R A N T IN G S A N D R A V IN G S
By 0. C. Lightner --------------------------------13
S H O P A N D R O U T E T O P IC S F O R O P E R A T O R S
A well-known “ trouble shooter” conducts
new departm ent of value to all operators.
By L. J. McCleary -------------------------------15
N O “ C A T C H P E N N Y ” B U S IN E S S
M echanical selling meets an im p o rtan t economic need
By J. W. Coan ---------------------------------- 17
O. C. L I G H T N E R
President
14,000 M IL E S — IN T H I R T Y D A Y S
M usic M erchants of n atio n welcome
“ W u rlitz e r T ranscontinental L im ite d ” ------------- 18
O D D F A C T S — U N U S U A L E V E N T S ______________________ 20
G A M B L IN G IS U N C O N T R O L L A B L E , L I K E H U N G E R
By Howard Vincent O’Brien ----------------------- 21
T E N Y E A R S A G O IN T H E C O IN M A C H IN E IN D U S T R Y _ 2 2
C A R R O L L E . V E T T E R IC K
SHOP AND SHOW ROOM
A news review of the new coin m achine products-- 26-27
E d ito r— Adv. D irector
W H A T IS T H E O T H E R F E L L O W D O IN G ?
By David S. Bond _______________________________________ 29
M A R T IN J. M R A Z
CA N T EEN GOES TO T OW N
A u to m atic vending uses autom otive
m ethods to b u ild n atio n al business.
By G. D. Crain, Jr ---------------------------- -- 33
Ass't. E d ito r
A U T O M A T IC M A IL B O X _____________________________________ 39
O N T H E R E C O R D ____________________________________________ 36
G O O D B O D Y ’S C O L U M N
By John Goodbody --------------------------------41
A D A Y W I T H A P L A C E M E N T M A N ______________________ 45
N E W PATENTS
By Ken C. Shyvers __________________________ ___________
JO H N
55
K E E P I N G U P W I T H T H E W O R L D ________________________73
Staff C ontributors:
S M A R T M E R C H A N D IS IN G I D E A S P A Y
C A SH D IV ID E N D S
By Herb Sime ___________________________________________ 75
GOODBODY
FROM
KEN SHYVERS
O V E R T H E S E A _____________________________________ 79
IN D U S T R Y L O S E S T E D S T O N E R ________ _________________ 81
F O R A M U S E M E N T O N L Y __________________________________ 91
'.
P u b lis h e d
T H E
E x e c u tiv e
O ffic e ,
2 8 1 0
S .
L IG H T N E R
M ic h ig a n
ADVERTISERS' NOTICE
All advertisers' cuts will
be killed 3 months from
date of publication. If you
desire your cuts returned to
you, it is Imperative that you
■o Inform us previous to the
3 month period.
© International Arcade Museum
A v e .,
M o n th ly
b y
P U B L IS H I N G
C h ic a g o ,
CONTRIBUTIONS:
always welcome.
111.
C O .
P h o n e
Contributions from
V ic to r y
1 4 6 6
our readers are
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tions for Advertising prepared without cost or obligation.
F o r m s close 15th of preceding month.
http://www.arcade-museum.com/
August, 1938
AUTOMATIC AGE
w o n ’t
D a v e n p o r t,
la .,
J u n e
h e lp .
C h ie f
to d a y
R e e d
o r d e r e d
c h in e s
r e m
p in
b a ll
o v e d
m
u p
its
m e th o d s
t a in
s o m e
a n d
in
s e m b la n c e
m
a n d
u n if o r m
o f
a in ­
a f t e r
tw o
w e r e
c o u r t.
p r a c tic e
c o n tin u e
in
th e
P h illip s
s a id
th e
T u e s d a y
la w
to
w it h
in
s e v e r a l
in

s u ffe r
it
m a y
c o n ­
th e y
c a n n o t
e n c e d
b y
o r
th e
o p e r a to r s
y o u
h a v e
p r in c ip a l
v o ic e
o f
r e a s o n s
to
la w
is
I t
o f
to
th e
o f
is
o ld ,
th e
ly .
I f
is
o ld
th e
A n d
r e s u lt
is
o ld ,
o ld
n a m e ly ,
t h a t
n o t
d o e s
d o
'w ill.
th e
T h e
la w
la w
it
n o t
c o m p r o m is e
le m s —
it
b y
th e
o th e r
w o r d s ,
it
c e r ta in ly
th o r o u g h
w it h
I t
la w
a c t
o f
d o e s
s a le s ,
t h e ir
w h ic h
h e a d s
r e a d
a b o u t
t h is
r e m a r k a b ly
in flu ­
in
th e n -
“ th e
T h e
s lo t
c lip p in g
d e p a r tm e n t
m ild
th o u g h
m a c h in e
n e w s
ite m .
b y
s o m e
a r e
q u ic k e s t
ia ls
to
w h o
th e
in
it
its
is
A t
th e
ifr
la n g u a g e ,
b u t
a
o th e r
b r ie f
e x tr e m e
v io le n t ly - w o r d e d
la w
d e n o u n c in g
No
u n p o p u la r
r ig id ­
m a y
s e n t im e n t
th e y
i n d u s t r y ’s
I n
w o u n d
k illin g
s e v e re ” ,
lo s e
w a il
t h e ir
c la im s ,
e x p e c t
t h a t
o f
c o in
e n jo y
m a c h in e s
m o r e
lo ­
w it h
c la m
tr e a tm e n t
p o s e
b y
t h e
f o r
c h in e s .
m e n t
s k ill
to
e
c h in e s ,
a n d
m a n u f a c tu r e r s
w h o
w e
a ls o
e d ito r ­
a r ­
la w
a
w a n t
r e w a r d e d
o u g h t
th e
to
p u b lic .
to
p r o v e
c o in - m a -
w it h
lu c k
a s
e x tr e m e ly
c in c h
o r
a n
f a v o r
c a s h .
k n o w
g e n e r a l
b y
o f
s k ill
in g
t h a t
A
w o u ld
to
w h ic h
in
th is
c h in e s
w o u ld
f a r
a r e
in
w a y
m a ­
th e
c o in
th e
lo w ly
“ s lo t
b e
a
m a ­
s h o w ­
p r e tty
c o n ­
f a n a t ic s
e d ito r s .
a n d
p r o v e
ty p e s
w it h
in
f u t ile
c o in
m a k e
r e s e a r c h
v a r io u s
th e
d e m o n s tr a te
r e fo r m e r s ,
h a b its

c o in
o n ly
b a s is ,
a lw a y s
little
ta s te s ,
g o
e v e r
th is
o f
p r o v e
d is lik e s
n e w s p a p e r
th e
is
to
T h e
th r o u g h
O n
w ill
v in c in g
a n d
e n lis t
o p in io n
o ft- c o n d e m n e d
c h in e ”
B u t
p u b lic
a n d
is
c h u te s .
a n d
w ill
to
k in d s
s u r e
i t ’s
m
o v e r c o m e .
its
c e r ta in
p u b lic
lik e s
b e
t r y in g
v o ic e
is
m u c h —
o r g a n iz e d
in e ff e c tiv e .
c h in e s
e le ­
c h a n c e ,
t h e ir
w it h
to
th e
so
a n
m u s t
T h e r e fo r e
a n d
m a ­
people
m a c h in e s ,
A m e r ic a n
m e a n
b y
t h a t
m a c h in e s
r e g a r d s
w a n ts
n o t
m a ­
r e a s o n ­
c o in
g e n e r a l
g a m e s
th e y
a n y
d o
p u b lic
th e
c o in
p r o b a b ly
n o is e
s te p
s e n ti­
m a c h in e s .
m a n y
h o w
p la y
a v e r a g e
n o r it y
its
a r e
th e
s k ill,
t h a t
p u b lic
th e
b e
t h a t
f ir s t
c e r ta in
p u b lic
o f
lu c k
t im e
© International Arcade Museum
w it h
a n d
m e n t
m
c h a n c e
th e
b e y o n d
w h ic h
th e
a n d
c a u s e .
t h a t
w o u ld
t h a t
is
o ffe n d e r s ,
p o p u la r
th e
a n d
w in
k n o w
c h ie f
I t
to
d o u b t
is
a n d
it
th e
m e th o d s
r e g a in in g
lo c a t io n s
A n d
n e c e s s a r y
to
in ­
s lo t
easy­
type
w o u ld n o t t r y
to m a t c h
the
o r
a n d
th e
f r e n z y
o f
re­
e r s
a n d
f a n a tic s
w h o
op­
c o in
m a c h in e s .
Numbers
w h o
f o r m
th e
to
a r e
g o in g ,
lib e r ­
p r a c tic e s
to w a r d
a in t a in in g
k e ts
fa c e
r e g a r d
s te p
o r
w a ilin g
a b o u t
f ir s t
m
m a t t e r
lik e
a lo n e
b u s in e s s
lo s e
B u t
to
fa v o r a b le
a n d
w h o
m a r k e ts .
a n
t h a t
la w .
r ig h t
W
m e m b e r ;
b y
d is tr ib u to r s
o f
p u b lic
th e
m o r e
c h in e s
o p e r a to r s
th e ir
A
a b le
e lim in ­
th e
th e
to o
r id
ty p e s
th e
p r o b ­
m a c h in e s .
d is e a s e
is
p e o p le
m a c h in e s ,
b e in g
th e y
in te r e s ts .”
e v e n
th e
e n fo r c e
e v e n tu a lly
e n t ir e ­
th e
th e m
h e a ls
o ff
o u t
c a tio n s ,
lo s e
a
its
p a t ie n t .
“ T h e
th e
in d u s tr y
a b o u t
s ta r ts .
o f fe n d in g
c u t t in g
th e
it
th e
o n s t r a t e d ,
m o s t
s im p le
th e
a n d
a d d e d
b e lie v e d
r e a s o n a b le
a n d
w it h
h a v e
th e
e lim in a te s
a t in g
s ta m p s
w e
d o e s
w h e n
b e
c o in
t h a t
e n o u g h
d u s tr y
w h e n
o f
to
o p e r ­
ta b le s
d e m
jo b
b y
o p e n ly
s o m e th in g
p r o b le m s , t h e
ly
o f
a g a in
t r u t h
to o
th e
p a y o ffs .
h e r e
is
a m o n g
o th e r
a m u s e m e n t
a u to m a tic
it
s to r y
a l
a t in g
h e lp
w h a t
m a c h in e
m a ­
b y
p e r s is te n t
t h a t.
w h y
c o in
f ig h tin g
a n d
c o in
n e w s p a p e r s
o p e r a tio n
ty p e s
o p e r a t o r s
d a ily
lo c a tio n s
c a n
th e m s e lv e s ,
p r o v e
in d ig n a t io n
is
g e t
to
c e r ta in
O n e
in ­
th e
i t
c h in e s .
p la y
a r e
tw o
c lo s e
t e r r it o r ie s
c e r ta in
T h e
p r o v e
h a v e
o f
s u p p o r ts
a n d
to
th e m s e lv e s .
o ffic ia ls
o f
lik e
p la c e s ,
w a y
E R E
t o
to
p u b lic
w ill
a u th o r itie s
H
r a c k e t.”
m u c h
h o w
a u to ­
t h e ir
a m o n g
s e v e r e ?
h a v e
o r d e r
in d u s tr y .
f ig h t in g
s lo t m a c h in e
m a t t e r
tw o
th e
a n d
“ th e
N o
n ig h t
p r o te s t
p a y o ff
to o
w ill
s e v e re ,
m a c h in e s
m a tic
it
P o lic e
A n d
h a d
w h a t
ta v e r n k e e p -
f in e d
a r r e s te d
e n d o r s e
D a v e n ­
d u s tr y
m e n
to
a ll
Is
e rs
a n x io u s
te r m s
e th ic s
s e q u e n c e s .
p o r t
n o t
a ­
f r o m
p la c e s
m u s t
P h illip s
m u s t
b u s in e s s
in d u s tr y
1 —
c le a n
P o lic e
T h e
11
th e
g iv in g
o n
p u b lic
p r e fe r e n c e s ,
h o w
o f
p o p u la r
c o in
m a ­
p u b lic , w o u ld
th e
c o in
m a -
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