Automatic Age

Issue: 1938 April

108
AUTOMATIC AGE
April, 1938
NOW THIS IS H O W IT WORKS
necessary to build the fine
mechanism of a Mills machine,
necessitating workmanship of
the highest type. These parts
are assembled in much the
same process that automobiles
are put together. Each min­
ute part of the machine is
put on in a separate operation
and the device is then passed
on for another operation. If
the machine is not put together
perfectly up to that point it is
immediately sent back to the
previous station where the job
MUST be redone to insure the
purchaser a machine perfectly
constructed.
Bert Mills explains the money-producing qualities and the play­
er appeal of the Mills Big Race to Charlie Casmus. “ Yes, Char­
lie” he advises with assurance, “ you’ll never want for dough in
the sock if you play your bankroll on Mills’ Big Races; it is a
cinch that you’ll get your money back before you know it.”
“ It is therefore not hard to
understand why the Mills Coin
Machines have such a fine rec­
ord for mechanical perfection
when it is learned that these
inspections and double-checks
are made before the machines
are given an Okea,” says Miss
Desplenter, of the Mills Adver­
tising Department.
Mills Machines Inspected Fifty-Seven Times
N0T before the Mills coin Department w h ere the ma­
machines have been looked
over and inspected fifty-seven
different times, one time for
each distinct operation, are they
permitted to leave the Con­
struction of Small Parts Depart­
ment for the Bell Assembly
chines are inspected again and
again by Joe Liska’s boys avid­
ly searching for some flaw. In
this manner a Mills Coin Ma­
chine is certain to satisfy each
and every purchaser.
Hundreds of small parts are
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T R Y IT
Dumb: “ Are you yawning?”
Dora: “ No, I’m giving a silent In­
dian war whoop.”
G ET A RUN FOR YOUR MONE Y !
A sensational board, making
m on ey for b etter op era tors!
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Seven small horses at top o f payoff card, moved
by punching hole at side o f horse’s name when
winning punches are received. H orse flashes to
“ W in ” , “ Place” , and “ Show” receiving $25.00,
$10.00 or $5.00.
I
P la y e r d ra w in g “ P a r la y ” tic k e t selects a n y tw o horses.
O nly one $25.00 w in n e r possible. M ade in th in and th ic k
styles ; 5c or 10c per sale. A verag e p ro fit $71.82 on 10c
d e al; $41.82 on 5c d e al.
Sold to op erato rs o n ly.
WRITE FOR COLOR CIRCULAR
" W O R L D ’S F A S T E S T G R O W IN G
SALESBO ARD FA C TO R Y”
I
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s
S U P E R IO R
PRO D UC TS
14 N. PEORIA ST.
© International Arcade Museum
IN C O R P O R A TE D
CHICAGO, ILLINOIS
http://www.arcade-museum.com/
April, 1938
AUTOMATIC AGE
109
Sorting Coins
With The Editor
{Continued from page 14)
.
This issue marks the last
of A u t o m a t i c A g e that the
coin-sorter will direct.
I am
leaving the publishing branch
of the coin machine indus­
try to become associated with
one of the larger manufac­
turing concerns. I have full
confidence in the future of
our industry and am not leaving
the ranks but am only transfer­
ring myself from one phase to
another. I have full faith in the
men in back of the concern I
am becoming associated with.
I have further faith in the mer­
its of their product, and am
leaving the A u t o m a t i c A g e
only because I am sure that
great opportunities lie in my
new endeavor. I am taking this
means of publicly thanking ALL
in the coin machine industry,
who have been my friends and
counselors since my becoming
associated with the A u t o m a t i c
A ge.
The friendships I have
made are true and valued, and if
the opportunity ever shall arise
where I might be able to serve
any of them, I shall be happy to
do so. Instead of writing a fond
“ goodbye” , let me say “ Auf
Wiedersehen.”
Writer’s cramp is the complaint of Charlie Parker, Production Manager of the
Rudolph Wurlitzer Company. He’s shown here signing releases fo r materials
to be supplied to the production lines. ..Unprecedented demand for the Wur­
litzer Model 2Jt, and Counter Model 51 make Charlie Parker one o f the
busiest of Wurlitzer executives.
made in the latter week of
April, and by the second week
in May my locations both old
and new are supplied with ma­
chines which are in perfect
working o rd e r, and which
possess the essence of attrac­
tiveness.
{Continued on page 105)
If we conduct our business on a
clean and honest basis we are
sure to go forward.
A trick which most every op­
erator should try to master is
to attempt at all cost to be a
good salesman. Smile when
you meet your location pro­
prietor, shake his hand heart­
ily, and be sure to call him Mr.
or if he isn’t that type call him
Joe, if you please. But by all
means smile.
And to go forward we must
not only live that way but we
must also help our machines
to live a clean and wholesome
life. It is my custom about the
first of April to round up all
my machines, clean them, rub
them with plenty of elbow
grease, paint them, and then
take the mechanism apart to
see if it is operating perfectly.
A canvas for new locations is
A bit of philosophy that I
learned in recent years in my
acquaintance with Coin Ma­
chine men, while they hap­
pened to be visiting at my place
on Stone Lake, which is situ­
ated in the town of Spider
Lake, 24 miles from Eagle Riv­
er, is that a coin machine man
should operate his machines as
he is accustomed to fish. In
Tips From An
Operator
© International Arcade Museum
many cases a coin machine
man will spend a week or so
up in the North woods whiling
away his time trying to catch
some fish, and then when he
gets back on the job at home
he is impatient as H ------for
something to come in. If he
would only understand. that
profits are very much like fish,
in that you have to play them
awhile, and then all of a sud­
den you don’t know what to
do with all you get. Yes Sir,
wait ’em out boys! It is a
known fact that a man can
learn a lot about any business
(not only the Coin Machine
business) while out holding a
fishing pole.
W O R R IS O M E
“ Bobbie’s hair is turning gray with
worry.”
“ W orry over w hat?”
“ Whether to be a blond or a red­
head.”
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C H IL D P R O D IG Y
Photographer— “ W atch and see the
dicky bird.”
Child— “ Just pay attention to your
exposure so that you don’t ruin the
plate.”
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