Automatic Age

Issue: 1937 September

A .B .T.’s Target S k ill Is a Dominant
Figure in O perating
Y I/IT H O U T benefit of fanfare and
hullabaloo, yet a dominant figure
in coin machine operating circles, Tar­
get Skill, A.B.T.’s counter game, has
created an unusual record, according
to executives of the A.B.T. Manufac­
turing Company.
Walter Tratsch,
president of the organization, stated
that new Target Skill, since its in­
troduction last January, has been the
backbone of much of the present day
operation.
“ Target Skill was found to possess
exactly that universal appeal that
manufacturers have always tried to
incorporate into their games,” states
Tratsch. “ The magnetism that lies
in the skill appeal is strongly evident
in the shooting range idea. When
that appeal is enhanced by an army
type pistol shooting ten shots at the
five moving targets, the game is al­
most irresistible. Another reason for
the acceptance of Target Skill is its
purely skill play. The fun had by
players depends solely on their per­
sonal ability to shoot the little balls
fast and straight? and there is no ex­
citement so catching as that which
accompanies a test of skill. For this
reason, authorities all over the coun­
try have pronounced Target Skill en­
tirely acceptable. The third important
reason why operators prefer the game
is its faultless construction and un­
failing operation.”
According to George L. Lewis, sales
manager, operators have purchased as
many Target Skill during the so-
called dull summer months as they
have during the preceding season.
“ They have found that operating
profits have been unquestionably bol­
stered by the operation of this game
which knows no season and meets
every operating qualification,” said
Lewis.
Moseley Cleared of P in B all Charge
“ MORAL” victory was won by
Harry F. Moseley, prominent dis­
tributor of vending machines, of Rich­
mond, Va., when he appeared in Pol­
ice Court to answer a charge of own­
ing a gambling device.
Julian J. Loterzo, Jr., a clerk in the
store in which the pin-ball machine
was seized by Officer J. A. Brooks,
also walked out of the courtroom
with a broad smile on his face.
Justice Elben C. Folkes said “ tut-
tut,” and Officer Brooks looked cha­
grined.
It all happened because Officer
Brooks, in his zeal to enforce the
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© International Arcade Museum
State’s anti-gambling laws and break
up the pin-ball machine play in
Richmond, confiscated the machine
without first obtaining evidence to
prove it was a gambling device.
Officer Brooks walked into a con­
fectionery store, espied a pin-ball
game and dropped a coin in the slot.
When the machine did not pay off,
the officer arrested Loterzo on a
charge of “ receiving money under
false pretenses, with intent to cheat
and defraud.” He also issued a war­
rant against Moseley, owner of the
machine.
When Moseley and Loterzo appear­
ed in Police. Court to answer the
charge, Justice Folkes ruled there was
no evidence to show the machine was
a gambling device. He dismissed the
case and ordered that the machine be
returned to the store proprietor.
H u r v ic h e s A n n o u n c e
C o in
B illa r d
T a b le
Max and Harry Hurvich, “ Gold Dust
Twins” of the Birmingham Vending
Company, are said to have stolen a
march on some of the operators
throughout the country when they an­
nounced their new Imperial Billiard
Table. The coin-operated table is a
new streamlined, custom-built mod­
ernization of one of the best legal
money makers in the industry, the
brothers report.
“ In the Imperial we have incorpo­
rated all the latest thoughts of coin
machine operation,” they state. “ The
game is so completely modernized
that ii) is only recognizable by the
fact that it is a billiard table with
the oldest and best known play appeal
in the world. We realized that op­
erators are seeking the type o f equip­
ment which they can operate without
difficulty. Consequently we based all
of our plans on obtaining the type
of game that would be legal in every
respect. After much searching we
found we had such equipment right
in our back yard— it was the Imperial
coin-operated billiard table which we
have streamlined and custom built.
“ We believe,” they concluded, “ that
Imperial is sure to be one of the big­
gest hits in many territories. It is
the type of machine that is here to
stay, for it is sure to secure the
friendship and good will of the au­
thorities everywhere. We predict that
it will bring about one o f the best
and steadiest money-making opera­
tions which coin men can ask for at
this time.”
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P R O G R E S S IV E
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R O T A T IO N
9
ID E A L
FOR
SCORE
L I N E -U P
SUSPENSE
APPEAL
C O M P E T IT IV E
P LA Y
Bally’s 1937 A IR W A Y has everything! The kind of SKILL
A P P E A L that lets a player scheme and shoot for definite
skill-objectives. And also loads of good old HIGH-SCORE
A PPEAL. It’s a perfect SK ILL-A W A R D game . . . and,
at the same time, ideal for COM PETITIVE
P L A Y ! It’s got CHANGING ODDS . . . and a
clever new SCORE-BOOSTER FE ATU R E as
thrilling as the WIN-PLACE-SHOYV idea of pay­
out games! And the player himself increases his
“ odds” by skill! Last, but not least,
the 1937 A IR W A Y has more RE­
PEA T P L AY “ COM E-ON” than
you will find in any ten average
games!
BUMPERS
TH AT LIGHT UP
WHEN HIT . . .
O n e -th ird
w ith o rd e r,
ba la nce C .O .D .,
f.o .b . C h icag o
5
BALL
Imagine the flash of spiral bumpers
lighting up when hit by a ball! Imagine
the beauty of brilliant colored lights
gleaming through the metal spirals!
This revolutionary feature alone is worth
the price of the game! Be first to cash
in on this novelty sensation of the cent­
ury— order today!
NOVELTY PLAY
ESTABLISHED 1895 . . . OVER UO YEARS IN BUSINESS
S IC K IN G
1922 FREEMAN AVE.
© International A rcade M useum
M FG .
C O .,
In c .
CINCINNATI, OHIO
http://w w w .arcade-m useum .com /

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