Automatic Age

Issue: 1937 September

M ills N o v . G o . P ic n ic
W a s G a la E v e n t
The Mills Novelty Company, Chi­
cago, gave their annual picnic to their
employees and friends, on Saturday,
August 14th, at the Mills Stadium.
About 5,000 people gathered on that
bright, sunny day, for one of the
most exciting and eventful holidays
in the history of the company.
The entire day was filled with a pro­
gram of picnic events intended for
the participation of all ages of those
in attendance. There were races of
the standard type and novelty and
special races for men, women and
children. Some of the softball teams
of the company gave a demonstration
of the modern game of softball.
There were pony rides and merry-go-
rounds for the children. There must
have been many tummy aches that
night, because all refreshments and
rides were on the company, and all
of you people know how Mills can
put out the food. Many of you op­
erators still have vivid dreams of the
entertainment provided at the last
coin machine show.
187
AUTOMATIC AGE
September, 1937
A fleet of airplanes, which were in
attendance at the Military Show, flew
over the field in mass formation for
the edification of the picnickers.
V ik in g
P resen ts
K orn
P a r c h ie s
The Viking Specialty Company, San
Francisco, are distributors of Korn
Parchies.
Einar Wilslev, owner, said “ Korn
Parchies are made of the whole ker­
nels of hand-picked, specially grown
roasting ears of sweet corn . . . not
ordinary field corn. A special patent­
ed parching process puffs every ker­
nel to almost twice its sfze and makes
it flaky, crispy and tender. Then it
is salted to just the right degree to
make it tasty and give a tang to stim­
ulate a jaded appetite.
“ Korn Parchies are not only one of
the most tasty, appetizing and health­
ful confections ever produced, but one
of the fastest sellers and greatest re­
peaters. Never before has the public
been treated to a confection so deli­
ciously different. Fluffy, crisp, salted
— teasingly tasty and appetizingly
good, Korn Parchies are becoming one
of the country’s fastest selling con­
fections for vending machines.
“ Korn Parchies originate from a
product widely used in this country
since the early days of the Nation—
Parched Corn. However Korn Parch­
ies are vastly a different product from
the parched corn of old, for it is
manufactured by a new and unusual
process which makes it “ Smacking
Good,” tempting and healthul. Korn
Parchies is not just corn, but selected,
graded, sugar corn, taken from the
cob of the sweet roasting ears and
puffed tender and palatable, through
the secret process made crisp, then
salted.”
SO U N D E D BAD
June Visitor: “ I hear you lost your
commencement privileges for calling
the dean a fish— a sardine.”
Freshman: “ I lost my privileges,
all right, but I didn’t call him a fish.
I merely pointed him out to someone
and said: ‘ That’s our dean,’ only I
said it fast.”
We Have It!
BALLY’S 1937 AIRWAY
• PROGRESSIVE SCORE SUSPENSE
• R O TATIO N LINE-UP SKILL APPEAL
• IDEAL FOR CO M PETITIVE P L A Y
BUM PERS T H A T L IG H T
UP W H EN H IT
5 BALL NOVELTY TABLE
ORDER
$7450
O n e -th ird
w ith o rd e r,
b a la n c e C .O .D .,
f.o .b . C hicag o
© International A rcade M useum
_______________ __-----
T O D A Y
FROM
AMERICAN
COIN MACHINE CO.
5 5 9 C lin t o n A v e .
R o ch e ste r, N . Y .
http://w w w .arcade-m useum .com /
-----------------------.....
------
..nrrM
A .B .T.’s Target S k ill Is a Dominant
Figure in O perating
Y I/IT H O U T benefit of fanfare and
hullabaloo, yet a dominant figure
in coin machine operating circles, Tar­
get Skill, A.B.T.’s counter game, has
created an unusual record, according
to executives of the A.B.T. Manufac­
turing Company.
Walter Tratsch,
president of the organization, stated
that new Target Skill, since its in­
troduction last January, has been the
backbone of much of the present day
operation.
“ Target Skill was found to possess
exactly that universal appeal that
manufacturers have always tried to
incorporate into their games,” states
Tratsch. “ The magnetism that lies
in the skill appeal is strongly evident
in the shooting range idea. When
that appeal is enhanced by an army
type pistol shooting ten shots at the
five moving targets, the game is al­
most irresistible. Another reason for
the acceptance of Target Skill is its
purely skill play. The fun had by
players depends solely on their per­
sonal ability to shoot the little balls
fast and straight? and there is no ex­
citement so catching as that which
accompanies a test of skill. For this
reason, authorities all over the coun­
try have pronounced Target Skill en­
tirely acceptable. The third important
reason why operators prefer the game
is its faultless construction and un­
failing operation.”
According to George L. Lewis, sales
manager, operators have purchased as
many Target Skill during the so-
called dull summer months as they
have during the preceding season.
“ They have found that operating
profits have been unquestionably bol­
stered by the operation of this game
which knows no season and meets
every operating qualification,” said
Lewis.
Moseley Cleared of P in B all Charge
“ MORAL” victory was won by
Harry F. Moseley, prominent dis­
tributor of vending machines, of Rich­
mond, Va., when he appeared in Pol­
ice Court to answer a charge of own­
ing a gambling device.
Julian J. Loterzo, Jr., a clerk in the
store in which the pin-ball machine
was seized by Officer J. A. Brooks,
also walked out of the courtroom
with a broad smile on his face.
Justice Elben C. Folkes said “ tut-
tut,” and Officer Brooks looked cha­
grined.
It all happened because Officer
Brooks, in his zeal to enforce the
X. L. LEADS AGAI N! !
Tr o u b le -P R Q Q p
C,°g-PR00F
Sjug-PHOOF
Mills Cigarette Machine
C O M PLETE
ONLY
$7250
EACH
Cigarette machines of every description.
Send for list today!
1/3 d e p o s it, cash o r m o ney o rd e r, m u s t
a c c o m p a n y a ll o rd e rs. B a la n ce C .O .D .
X. L. Coin Machine Co.
1351 Washington St.
Boston, Mass.
N ew England's Largest Distributor
© International Arcade Museum
State’s anti-gambling laws and break
up the pin-ball machine play in
Richmond, confiscated the machine
without first obtaining evidence to
prove it was a gambling device.
Officer Brooks walked into a con­
fectionery store, espied a pin-ball
game and dropped a coin in the slot.
When the machine did not pay off,
the officer arrested Loterzo on a
charge of “ receiving money under
false pretenses, with intent to cheat
and defraud.” He also issued a war­
rant against Moseley, owner of the
machine.
When Moseley and Loterzo appear­
ed in Police. Court to answer the
charge, Justice Folkes ruled there was
no evidence to show the machine was
a gambling device. He dismissed the
case and ordered that the machine be
returned to the store proprietor.
H u r v ic h e s A n n o u n c e
C o in
B illa r d
T a b le
Max and Harry Hurvich, “ Gold Dust
Twins” of the Birmingham Vending
Company, are said to have stolen a
march on some of the operators
throughout the country when they an­
nounced their new Imperial Billiard
Table. The coin-operated table is a
new streamlined, custom-built mod­
ernization of one of the best legal
money makers in the industry, the
brothers report.
“ In the Imperial we have incorpo­
rated all the latest thoughts of coin
machine operation,” they state. “ The
game is so completely modernized
that ii) is only recognizable by the
fact that it is a billiard table with
the oldest and best known play appeal
in the world. We realized that op­
erators are seeking the type o f equip­
ment which they can operate without
difficulty. Consequently we based all
of our plans on obtaining the type
of game that would be legal in every
respect. After much searching we
found we had such equipment right
in our back yard— it was the Imperial
coin-operated billiard table which we
have streamlined and custom built.
“ We believe,” they concluded, “ that
Imperial is sure to be one of the big­
gest hits in many territories. It is
the type of machine that is here to
stay, for it is sure to secure the
friendship and good will of the au­
thorities everywhere. We predict that
it will bring about one o f the best
and steadiest money-making opera­
tions which coin men can ask for at
this time.”
http://w w w .arcade-m useum .com /

Download Page 187: PDF File | Image

Download Page 188 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.