Automatic Age

Issue: 1937 September

September, 1937
AUTOMATIC AGE
12
By Hubert F. Messe
P la n M r. O p e ra to r—
you should make plans. If security, stability, and
dependability are a source of happiness to you,
B u t P la n W is e ly
you should make plans. Set a goal for yourself
A great percentage of America’s successful and strive to reach it. A hard uphill climb might
business men achieved their success through care­ ensue but the rewards will be rich and well worth
fully laid plans and the ability to adhere to and while. All of you operators must be nursing some
follow these plans almost to the letter. One of idea along. Maybe you aspire to manufacture
the most successful newspaper publishers I know machines, or perhaps your dreams lead you into
told me that he had planned his whole life ahead organizing a national operating concern with ma­
of him when he was a young lad in his early chines in every village and hamlet the country
twenties. Each job that he accomplished was over. If the distributing or jobbing business ap­
only a stepping stone to the final fulfillment of peals to you you surely must have thought of the
his plan. At the time he was a reporter on one possibilities of owning a beautiful pretentious
of the metropolitan dailies. He dreamed that showroom where the machines manufactured by
some day he would own his own newspaper. That the leading companies would be sold. In addition
was the goal that he set for himself. He then sat your income could be bolstered up through the
down to figure out how he might attain that goal. sale of parts and supplies, and through the funds
His first step was to learn each detail of the pub­ obtained from your repair department. Maybe
lishing business. He went from editorial work your plans are entirely different from any of those
into circulation and from circulation into adver­ mentioned here. Bear this in mind. Whatever
tising. From a display advertising salesman he your plans might be, look into them thoroughly,
was promoted to local advertising manager. After definitely decide that you have planned wisely and
fulfilling this position he was made national ad­ then do not let anything stand in your way to­
vertising manager. His salary was increasing wards attaining the goal you have set for your­
along with the rises in positions he sustained. At self.
To those men who are now operating and to
this time the top of the ladder was reached as far
as that particular newspaper was concerned. He new operators entering the business the coin sort­
was not content to stop there. His original plan er would like to give a few words of advice. You
was to publish his own newspaper and he worked men are in a growing industry that is second to
and strove as many as twenty-four hours a day none in the possibilities of success that it offers.
so that he might save enough money to put this If your plans are to organize a large operating
plan into effect. Finally a newspaper that he was company, then you should bear uppermost in your
interested in was offered for sale. He had saved mind that you should stabilize your route. Amuse­
enough money and the purchase was made. His ment tables and machines of chance are conceded
goal was obtained. He was now publisher of a to offer the greatest possibilities for large profits.
reputable newspaper. He had planned wisely and They are good investments and a number of them
from an obscure beginning he rose to fulfill his should be operated whenever possible. On the
desires and ambitions. The task took many pains­ other hand your route should include a good per­
taking years but was finally completed. This centage of stable, legal equipment such as scales,
man’s name is well known to all publishers today, vending machines, arcade type machines, phono­
but is being withheld at his request.
graphs, bowling games, games that characterize
If you intend to be a successful coin controlled a national sport; such as baseball, football, etc.,
machine operator, you also should make plans. If parking meters, and a host of other devices too
you desire to reach your old age with more than numerous to mention. By having these legal ma-
a memory of a few successful years in the past,
(Continued on page 23)
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13
AUTOMATIC AGE
September, 1937
Ships That Pass In The Night
By A rth u r W . Luchs
Sound Enterprises
HE night falls as a mantle
Need Not Hide
on both land and sea,
masking the good and
Perhaps those two passing
legitimate, enterprise as well as ships will never rest in the same
the unscrupulous activities of harbor together, but will con­
the fraud, or shark who preys tinue to pass each other on the
upon legitimate humans and or­ we'll traveled ocean lanes. Even
ganizations, in the manner of a though their captains never
parasite. In the parlance of the meet, their company and its his­
sea, “Ships that pass in the tory is an open book. They have
night” refers to the ships one nothing to hide from prying
meets in the dead of night, while eyes; they are open and above
crossing the vast ocean. Far in board. They have the respect
the distance, the lights of the and admiration of their fellow-
coming ship are sighted by the men.
lookout in the crows nest, who
The mantle of night also
sings out the discovery, or masks the furtive, slinking boat
phones it to the captain on the and its captain known as the
bridge. The captain who has shark, who sails the seas with
consulted his sailing schedule for all lights extinguished, his mis­
regular scheduled ships, knows sion to prey, rob or smuggle,
to a certainty the name of the whose sailing schedule is never-
ship now nearing him, the com­ published, who flies a flag and
pany owners and its destination. shows lights only when neces­
He gives the welcoming blast on sary to shield his identity from
the ship’s siren and the vessel, passing ships. No legitimate
passenger ever selects a ship of
which is rapidly approaching re­
that character to carry him.
taliates in kind. Thus the amen­
Passengers who desire to sail
ities of the sea are transacted across the sea, with its potential
between two legitimate shipping threat of disaster, prefer to en­
leaders, who perhaps have never trust their safety to r eliable,
had the opportunity of meeting legitimate steamship companies,
personally, but who honor and who exert every precaution to­
revere the company name and ward the sole purpose of deliv­
the captain of the ship which ering their passengers safely at
draws near in the night. A feel­ their destination.
ing of solidarity, respect and
Deal with Reliable
mutual admiration for each
Manufacturers
other is voiced in the crass blare
The coin machine industry
of the ship’s siren, heard in the
also has its ships that pass in
dead of night at sea. Back of the night. They are the manu­
those signals stands a company facturers, distributors, jobbers
with integrity, reliability and and operators with whom we
years of effort devoted to mini­ have our regular contacts. They
mizing the loss of life and prop­ are reliable, trustworthy and
erty at sea.
guarantee their products. They
T
© International A rca d e M useum
advertise in the regular trade
papers of the industry, maintain
a regular establishment, abide
by standard prices to all and
lend their best efforts toward
raising the standards of the in­
dustry.
This group comprises the le­
gitimate ships that pass in the
night ,steadfast and dependable,
with whom it is a pleasure to
do business. We know that they
will make good on their prom­
ises. We know that it is safe to
send them money on an advance
order and that we will receive
the games for which we paid
them. We know that if the
games develop flaws or break
down, they will make good on
them. With that surety, it is a
pleasure to do business with re­
liable coin machine people.
Beware of Sharks
and Frauds
We also have the shark, or
fraud, who preys on the unsus­
pecting coin man or woman, un­
der the guise of legitimacy. He
works out of some small office,
sometimes with a pretentious
front, or in many instances he
uses the address of a prominent
building to fleece operators who
respond to his advertising. This
type of shark is similar to the
ships we pass in the night who
are on illegitimate business. He
is a human parasite who gyps
coin men. He shows false col­
ors and credentials in an effort
to avoid detection and fleece coin
men out of their money. Very
seldom does he advertise in the
legitimate trade papers of the
industry, who maintain high
standards in an effort to protect
(Continued on page 23)
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