September, 1937
AUTOMATIC AGE
12
By Hubert F. Messe
P la n M r. O p e ra to r—
you should make plans. If security, stability, and
dependability are a source of happiness to you,
B u t P la n W is e ly
you should make plans. Set a goal for yourself
A great percentage of America’s successful and strive to reach it. A hard uphill climb might
business men achieved their success through care ensue but the rewards will be rich and well worth
fully laid plans and the ability to adhere to and while. All of you operators must be nursing some
follow these plans almost to the letter. One of idea along. Maybe you aspire to manufacture
the most successful newspaper publishers I know machines, or perhaps your dreams lead you into
told me that he had planned his whole life ahead organizing a national operating concern with ma
of him when he was a young lad in his early chines in every village and hamlet the country
twenties. Each job that he accomplished was over. If the distributing or jobbing business ap
only a stepping stone to the final fulfillment of peals to you you surely must have thought of the
his plan. At the time he was a reporter on one possibilities of owning a beautiful pretentious
of the metropolitan dailies. He dreamed that showroom where the machines manufactured by
some day he would own his own newspaper. That the leading companies would be sold. In addition
was the goal that he set for himself. He then sat your income could be bolstered up through the
down to figure out how he might attain that goal. sale of parts and supplies, and through the funds
His first step was to learn each detail of the pub obtained from your repair department. Maybe
lishing business. He went from editorial work your plans are entirely different from any of those
into circulation and from circulation into adver mentioned here. Bear this in mind. Whatever
tising. From a display advertising salesman he your plans might be, look into them thoroughly,
was promoted to local advertising manager. After definitely decide that you have planned wisely and
fulfilling this position he was made national ad then do not let anything stand in your way to
vertising manager. His salary was increasing wards attaining the goal you have set for your
along with the rises in positions he sustained. At self.
To those men who are now operating and to
this time the top of the ladder was reached as far
as that particular newspaper was concerned. He new operators entering the business the coin sort
was not content to stop there. His original plan er would like to give a few words of advice. You
was to publish his own newspaper and he worked men are in a growing industry that is second to
and strove as many as twenty-four hours a day none in the possibilities of success that it offers.
so that he might save enough money to put this If your plans are to organize a large operating
plan into effect. Finally a newspaper that he was company, then you should bear uppermost in your
interested in was offered for sale. He had saved mind that you should stabilize your route. Amuse
enough money and the purchase was made. His ment tables and machines of chance are conceded
goal was obtained. He was now publisher of a to offer the greatest possibilities for large profits.
reputable newspaper. He had planned wisely and They are good investments and a number of them
from an obscure beginning he rose to fulfill his should be operated whenever possible. On the
desires and ambitions. The task took many pains other hand your route should include a good per
taking years but was finally completed. This centage of stable, legal equipment such as scales,
man’s name is well known to all publishers today, vending machines, arcade type machines, phono
but is being withheld at his request.
graphs, bowling games, games that characterize
If you intend to be a successful coin controlled a national sport; such as baseball, football, etc.,
machine operator, you also should make plans. If parking meters, and a host of other devices too
you desire to reach your old age with more than numerous to mention. By having these legal ma-
a memory of a few successful years in the past,
(Continued on page 23)
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