Automatic Age

Issue: 1937 October

I
A R I S T O C R A T IN C L A S S !
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PLUTOCRAT IN EARNINGS!
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M U L T IP L E
9
C O IN
H EA D !
G R E A T E S T E A R N IN G
P O W E R EVER PUT
IN T O A G A M E !
Never before have racing fans been offered a
game of such allure! Never before have oper­
ators seen a game of such profit capacity!
DERBY CONSOLE MULTIPLE has EV­
ERYTHING — matchless beauty ! — furious
action ! — eye-appeal! — play appeal! —
MASS EARNING POW ER!
9-Coin Chute permits 9 plays at once. Horses
are selected by placing coins in corresponding
chutes. Pays for Win, Place, Show and Fourth,
odds 4-1 to 40-1! Additional “come-on” :—if all
9 horses are played, Daily Double or Field may
be won by any one of the 9 players with odds
20-1!
Massive De Luxe cabinet in matched walnut
veneer! Silver-etched, multi-colored plate glass
field! Spinner Light playing action! Mystic 3rd
Dimensional Back Panel! Scores of super fea­
tures! New precision-built mechanism!
D ERB Y CONSOLE M U LT IPLE will GET you
the BEST locations and enable you to HOLD
them with a steady stream of BIG-TIME
P RO FIT S!
See Your Distributor or W rite for Prices
D . G O T T L IE B & C O .
2736-42 N. Paulina St., Chicago, 111.
IM M E D IA T E D E L IV E R Y
SCORING
A
HIT
DERBY CONSOLE
ELECTROPAK (AC) Equipped
TICKET M ODEL EXTRA
5c OR 25c PLA Y O PT IO N A L!
W IT H M YST E R Y SINGLE SHOT
*
MULTIPLE 9-COIN CHUTES,
take up to 9 coins at one time!
Earning capacity, nine-fold!
★ MAMMOTH
CONSOLE
DE­
LUXE Cabinet, 20" deep, 38"
lonq, 55" high. Matched wal­
nut veneer, chrome trim. Dis­
appearing handles for trans­
porting.
© International Arcade Museum _
PLAYING
* ADJUSTABLE AWARDS. Auto­
matic electrical control.
★ CYCLE ARRESTER, absolutely
prevents cycling; foils sharp­
shooter systems.
★ HAM M OND ELECTRIC CLOCK,
6-WAY FUSE, and scores of
other features!
* SPINNER
ACTION.
LIGHT
■ ■ ■ ■ ■ ■
1
........ ....... . _ http://www.arcade-museum.com/
DIRECTORS
LEE S. JONES
bxecutlve Vice Prci.
W. Q. Bray
C O IN-O PERATED
Leo S. Jonci
W alter A. Tratasi)
S k ill Garnet
A. H. Bechtol
Am uiement Devlcei
M u ilca l Instrum ent!
C. D. Odom
im c r ic a n e ) a lc s C o r p o r a t i o n
“ The In d u s tr y ’s O ld e s t D is tr ib u to r s ”
Let These Leaders Guide Your Purchases
Their Experience Covers The Entire Automatic Field
936 W R I G H T W O O D A V E .
Phones Lak evi ew 9400
CHICAGO. IL L IN O IS
Will you win in the game of operating—or become
one of the 50% who have to go broke and like it?
W hy
N o t G e t C r e d it ?
Operating is a game requiring skill, training and technique. Personality, meeting cus'
tomers, setting a background, friendships, etc., all play their important parts. There is far
more to operating than merely putting out equipment. That is one of the reasons why
50% of the operators fail. W e honestly believe another reason, and a far more important
one, is because the operator cannot purchase sufficient quantities of games to take and
hold locations, thus eliminating competition. The operator who uses our credit plan can
have sufficient equipment to handle not only his, but the weaker competitor’s locations
as well. If that isn’t good sense, we haven’t learned anything in thirty years of business
experience. There are 4,500,000 locations in the U.S.A., yet only 40% of them are filled.
Many local conditions are responsible, but the one who must bear the burden of real re'
sponsibility is the operator. You who are reading this ad know very well that you could
operate ten times the games you now have, and probably have only about a 10% increase
in the overhead.
Get our credit plan. Let one of our salesmen (all of whom have had 20 years or
more experience) call and explain it in detail. Simply send us your name, address, and
tell us what you are operating, and without obligation, we will have our representative
call and explain our deal.
W ILL YOU?
Arcade Museum
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