Automatic Age

Issue: 1937 October

19
AUTOMATIC AGE
October, 1937
A dvertising For T he O perator
B y B . T . P e r k in s
Sales Manager, Coin Machine Division
0. D. Jennings & Company
H AT, advertising for
the o p era to r? Sure,
why not — advertising
can and does sell the manufact­
urers’ machines. It can and does
do such impossible feats as sell­
ing snowballs to Eskimos.
If
advertising is the manufactur­
er’s key to sales success, why
can’t it be the operator’s key to
success also? If you’ve got a
few minutes, let’s go over to the
corner and hash this thing over
a bit.
W
Kindergarten lesson number
one in advertising is that every­
body is an advertiser from the
cradle up. Not the kind of ad­
vertising, of course, that comes
off the printer’s press, but the
kind of advertising that’s just
as effective if properly used. Al­
most from the minute we are
born, all of us begin to advertise
our own wares and our own ac­
complishments. Johnny, age ten,
and mama’s little brat, goes at
this advertising business ham­
mer and tongs.
A t recess he shoves and push­
es and hollers and screams and
fights. He’s doing his best to
advertise his own personality.
He’s doing his best to sell the
idea that Johnny is a great guy
and a great man among men.
Whether or not he makes a suc­
cess of it is open to question.
You would have to be a ten year
old to decide the effectiveness of
Johnny’s particular brand of ad­
vertising.
Clarabell, age eighteen, goes
off on a different tack. Without
B. T . P e rk in s
ever taking an hour’s class les­
son in advertising psychology,
she knows all about color, sym­
metry, form and balance. Her
clothes are the smartest, the
most up to date she can buy.
They’re colorful, attractive and
appealing. She wears them with
the swank of Fifth Avenue style.
A great advertiser, this Clara­
bell gal.
And so you can look about you
and see the gentle art of adver­
tising being p racticed every­
where. Some do it gracefully
and well. Some have a host of
friends and an admiring follow­
ing. Some advertise so success­
fully, that they become either
rich, or happy, or both, depend­
ing on what they consider most
important.
Others enjoy lesser success.
Others are poor a d v e rtise rs.
© International A rca d e M useum
Their circle of friends is smaller.
Their accomplishments in life
are fewer.
So why not advertising for the
operator?
The manufacturer employs an
advertising manager who knows
the art of layout, photography,
type composition and color. He
knows, or is supposed to know,
the complicated mechanics of
modern day printing and bind­
ing.
The operator needs no adver­
tising manager. He can be his
own skilled and accomplished ad
man.
Let’s not moralize here about
what makes good advertising for
operators. Any novice who has
just placed his first machines on
location can sit down and in ten
minutes make out a list of what
to do and what not to do to be
a good advertiser. Things like
courtesy, prompt service, new
equipment, etc., are so obvious
that you’d be pained to read a
list of them and so would I.
The important thing is that
you can be an advertiser. If this
brief, but scarcely learned dis­
sertation puts over the thought
that any operator can be a first
rate advertiser, then, our pur­
pose is accomplished. There are
no secrets of how to be a good
advertiser. What’s more impor­
tant is a determination to get in
there with new equipment when
it's really new, to service ma­
chines the way they should be
serviced and to give locations
the sort of treatment they should
have.
h ttp ://w w w .arca d e -m u se u m .co m /
20
AUTOMATIC AGE
October, 1937
iW o s o a r
o h a
»
Teachsr: “ Can you tell me the dif­
ference between a stoic and a cynic?”
Abie: “ A stoic is a boid that brings
the babies and a cynic is the place
where you wash the dishes.”
* * *
Ephraim: “ Dat child o’ yourn am
mighty slow learnin’s at school. How
does yo’ all account fo’ dat?”
Ezekial: “ Well, de school am two
miles from here, an’ dat chile done
fo’gits all de teachah tells him fo’ he
git half way home.”
*
*
*
Teacher: “ What is a mummy?”
Tommy: “ Please, miss, a pickled
queen.”
*
*
*
Teacher: “ Now, children, since we
have described what trees, flowers and
plants are, who can tell me in his own
words what grass is?”
Small Boy: “ I can, teacher. Grass
is whiskers on the earth.”
*
*
*
“ Tom, how much does a twelve-
pound turkey weigh?” asked the
teacher.
“ I dunno,” confessed Tom.
“ Well, what time does the nine
o’lock train leave?”
“ Nine o’clock.”
“ That’s right. Now how much does
a twelve-pound turkey weigh?”
“ Oh!
Now I understand — nine
pounds.”
*
*
*
“ Now, boys,” said the schoolmaster,
“ the word novelette means ‘a short
tale.’ You may now write in your
copybooks a sentence containing the
word.”
A few minutes later he picked up
Johnny Brown’s effort, and read
aloud: “ Yesterday I saw a fox terrier
running down our street with a tin
can tied to his novelette.”
*
*
*
In a Negro school there was one boy
so black that even the other pupils
called him “ Midnight.”
All went well until another pupil
came to the school who was only a
few shades lighter than “ Midnight.”
On being called his nickname, “ Mid­
night,” by the new pupil, the black
one answered: “ Listen heah, you,
don’t you call me ‘Midnight.’ You’s
about half-past eleven yo’-self.”
*
*
#
Mrs. Smithers had decided to have
the floor of her reception room pol­
ished and accordingly she sent to a
large firm asking them to put a man
on the job as soon as possible. When
the polisher arrived his manner was
far from energetic, and the anxious
lady of the house was afraid he would
not do the floor properly.
“ You know Mrs Gerton’s house
next door but one?” he said rather in­
dignantly. “ Well, I refer you to them.
On the polished floor of the dining
room five persons broke their legs last
winter and a lady slipped clean down
the staircase.
I polished all their
floors.”
*
*
*
A visitor to Ireland was bidding
farewell, and said to an attendant:
“ Goodbye, Pat.”
“ Goodbye, yer honor. May Heaven
bless you, and may every hair in your
head be a candle to light your soul to
glory!”
“ Well, Pat,” he said, showing him a
bald pate, “ when that time comes
there won’t be much of a torchlight
procession.”
^ * *
“ W hat’s the matter here?” ’ asked
the policeman of the battered man ly­
ing on the sidewalk outside an apart­
ment house.
“ Oh just absent-mindedness,” was
the reply.
“ What are you talking about?” re­
torted the officer.
“ Well, you see I live on the fourth
floor of this building. My wife and I
are both very absent-minded. I just
came home from a long business trip,
and my wife and I were at the dinner
table when a step sounded in the hall
© International A rcade M useum
and someone tried the door. Well, my
wife is so absent-minded that she said,
‘ Goodness, here comes my husband!”
and I’m so abent-minded that I
jumped out the window.”
*
*
*
The midget had obtained a job in
a factory.
A t the end of the first
week, however, he gave notice. The
foreman expressed his surprise.
“ Well, you see, sir,” explained the
midget, “ one of the first questions my
mates asked me was how tall I am. I
told them I was exactly two feet
high.”
“ Well,” returned the foreman, “ why
should you want to leave us? Didn’t
you like the question?”
“ Oh, I didn’t mind that,” came the
response, “ but I do object to being
picked up every five minutes and used
as a two-foot rule.”
*
*
*
Teacher: “ Johnny, will you please
tell the class what an octopus is?” ’
Johnny: “ It must be a cat with
eight sides.”
* * *
A school teacher relates that she
was giving her small pupils a lesson
on birds, and after telling about the
hatching of the eggs, the care of the
mother bird and the first lessons in
flying, she said: “ Now, children, I am
the mother bird and you are the little
birds nestled in your cozy nest.
I
want you all to spread your wings and
fly away.”
Each child, waving arms to the mu­
sic she beat, skipped to the dressing
room, with the exception of one little
fellow, who remained in his seat.
Turning to him she said: “ Donald,
why didn’t you fly away with all the
other little birds?”
“ "Cause,” came the prompt unex­
pected reply, “ I was a bad egg.”
*
*
*
“ He was kicked out of school for
cheating!”
“ How come?”
“ He was caught counting his ribs
in a physiology exam.”
http://w w w .arcade-m useum .com /

Download Page 11: PDF File | Image

Download Page 12 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.