Automatic Age

Issue: 1937 November

AUTOMATIC AGE
12
By
H u b e rt
F.
M r. Manufacturer
Opportunity Is Knocking—
Open the Door!
'any territories are closed the country over to
the operation of not only automatic payout
machines, but novelty tables as well. Numerous
theories have been advanced as to the causes of
this situation. There are those people that blame
automatic payout tables. Others say it is the
fault of unwise operators who place machines
near churches, schools, etc. Still, others say the
real reason for the shutdowns is due to the poli­
ticians needing something to pick on in order to
obtain favorable publicity in the local press.
Countless other theories have also been volun­
teered. • Which of these theories or combination
of ideas are correct we do not know. However,
we do know that the shutdown situation does
exist and with it an opportunity is presented to
live manufacturers to bring out a machine that
will fill a definite need for the amusement ma­
chine operator in the closed areas.
Operators in these territories are hesitant
about investing large sums of money on a ma­
chine not knowing if they will be able to obtain
their money back before they will be forced to
cease operations. Consequently, they are buying
very few, if any, games. The manufacturers are
losing out because a large portion of their poten­
tial buyer’s market is closed to them.
What these operators would be in the market
for is an inexpensive amusement machine that
could be placed on counters. These machines
should operate with a penny and should be small
enough so as not to be conspicuous. They should
sell anywhere from $10.00 to $17.50 at the very
most. We can well remember the tremendous
fortunes that were made by manufacturers
building this type of equipment. These machines
were the parents of the pin tables that later be­
came so popular. It was very seldom that op­
erators had any legal difficulty in their operations
when these small inobscure games were placed
on location.
© International Arcade Museum
November, 1937
M esse
It is a wise manufacturer that considers his
market and makes products that fill a need in
this market. Today, we have a very strong need
for the type of machine as suggested in these
columns. With the knowledge that the engineers
in our industry now possess, they should be able
to design an improved, elaborate type of penny
counter amusement machine. The penny counter
amusement machine is an ideal machine to use
as an opening wedge in closed territories. More­
over, operators who would have drifted out of
our ranks because of their inability to keep other
machines on location will be able to make a living
with these smaller devices. These same operators
will be prospective customers for larger equip­
ment when their territory finally opens up.
Mr. Manufacturer— Think this over carefully
and you will probably decide that it will be pro­
fitable to announce a machine as suggested.
The 1938 Coin Machine Convention
Manager Joe Huber and the NACOMM com-
mitteee have decided to follow through on the
plan inaugurated last year and again hold a coin
machine exposition for coin machine men only.
Admission to the 1938 coin machine show will
be by special registration only, details of which
can be found in this issue. Attendance of coin
machine men at the show should be double that
of other years for this reason alone. Again this
year operators will be able to examine and com­
pare new machines without being forced to wait
in line until curiosity seekers get through en­
joying themselves. The congestion and crowds
of other years often prevented the real buyers
from seeing new models. As a matter of fact,
until last year, many customers of long standing
could not even enjoy the generous hospitality of
manufacturers, being crowded out of the picture
by Randolph street “sports” and their pals.
Make your plans now to attend this biggest
and best of coin machine shows. The trouble that
(Continued on page 25)
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November, 1937
AUTOMATIC AGE
Labor Racketeers Attempt To
Destroy Coin Machine Industry
BY O. C. LIGHTNER
CPASMODICALLY in times past labor rack­
eteers have attempted to fasten themselves on
the payrolls of coin machine manufacturers. One
by one they were fought off. Lately under the
stimulus of the Wagner Act they have made re­
newed demands to gain a foothold in the in­
dustry and extract something like 10 percent of
the wages of the workers-
These labor agitators only defeat themselves
in the end. They put high costs upon the manu­
facturer who in turn must pass on this cost to
the operator. Machines that formerly sold for
$40, for instance, now bring almost $70. The
operator simply cannot take this increase. It
curtails his buying power. Even if the machine
cost identically the same, the operator’s own
troubles in increased living and operating costs
would curtail to some extent his buying power.
The industry got to going pretty good- We
were employing lots of men at good wages. The
operators could buy machines cheap enough to
come in the market and order. The working
men were supporting their families and riding
in good cars. Then came the racketeers with
their exhorbitant demands and the prosperity of
the industry blew up. It wasn’t all legal troubles.
Plenty of machines are operating today. Exorbi­
tant costs had as much to do with the depression
now existing in the industry as any other factor-
The futility of going to extremes is shown by
the fact that thousands of men have been let out
of employment. One factory that at one time em­
ployed 500 men has dropped down to 25. Another
factory reduced its floor space 50 percent. Many
plans for new machines have been abandoned be­
cause of high costs of raw material and labor.
It’s the old story of the consumer having some­
thing to say. You can’t get your price so high
that you stop consumption. The situation will
take a little time to straighten itself out- From
month to month now we look for better condi­
tions. When the racketeer is squelched so that
it doesn’t pay him to be around agitating the
men, factories will be willing to resume. They
will again turn out machines at a fair price to
the operator and that will stimulate demand.
The operator, himself, has begun to suffer
from factories closing down. Western Electric
Company in Chicago has let off 6,000 men. One
of the steel mills shut down a blast furnace that
© International Arcade Museum
13
cost $10,000 to light and start again- It sup­
ported several thousand men. A u t o m a t ic A g e ’ s
office is located in Automobile Row, Chicago, and
one of the local dealers offered us a brand-new
1938 model at 25 percent below advertised price.
We asked “how come?” He said the ‘38 cars are
not selling. He had his order in expecting a good
business but consumption has fallen off so much
that he must move his cars and get his money
to finance himself, or the factory will cut him
off and he will lose the agency. This shows how
business is falling off at the present time.
These labor racketeers agitate working men
into thinking they can get rich in one year- The
only way to get rich is to invent something new
or go in business for yourself. Don’t expect the
other fellow to make you rich. A friend in one
of the coin machine supply lines told about union­
izing his men and how they got their wages
up to $60 a week. He told us sometimes he could
not scrape the pay-roll together and since the
scale went up there has not been a single week
that he took home as much as $50 for himself!
Situations like that will not last long.
What we are facing is a business-men’s strike.
Industrial leaders are going to strike next.
Business men are not going to face exhorbitant
taxation on one hand and the demands of labor
on another. Between the two they will grind him
to death-
What attracted the labor racketeers to the coin
machine field was a publication which became
desperate because we were beating them. They
concocted the idea that if they could cause us
some labor trouble they could make us raise our
rates. A year ago a couple of high-binders came in-
toourplaceand mentioned that we were competing
with that publication and we were going to have
to meet certain demands. They remarked at the
time that they had also begun to look into the
coin machine industry and it was likewise going
to meet their demands— or else. That led to a
crew of C. I. O. organizers starting in on all the
factories. Several of them had strikes. Others
were driven into bankruptcy. We had more bank­
ruptcies in the coin machine business in the past
year than we had since 1931.
Our industry, like all others, is suffering from
too much dictatorial politics. John Lewis wanted
to organize everybody so that he could extract a
portion of their wages to be used in political
elections. We have had entirely too much
dictatorship already. Everything was going
along all right until these labor racketeers were
(Continued on page 22)
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