om ebody w ith a sense o f h u m or and a chun k of
chalk scribbled “ PADDED CE L L ” on the door
. . . the tigh t-lock ed door o f a queer little room in
the Bally factory. Step inside the “ Padded Cell” and
you see a wild array o f m ysterious m echanism s . . .
S
designed to automatically abuse every part and
every material built into Bally Games.
Y our profits are protected in the “ Padded Cell”
testing-laboratory at Bally. By m eans o f strict tests
con du cted there, Bally engineers reject m aterials
w hich do n o t m easure up to the high standards
o f Bally Q uality . . . and select only the best of
m aterials available, regardless o f cost.
T h a t’s why you get m ore for your m oney w hen you
invest in Bally Gam es. Y ou can actually see this
extra value in the brilliance and beauty o f Bally
Gam es. The “ co m e-h ith er” flash for w hich Bally
G am es are fam ou s is no accident. I t’ s due to the
fact that fro m three to five m ore colors are used on
the cabinet, panel and back-glass than are used in
sim ilar products. And they are better colors, too . . .
the best that m oney can buy.
© International Arcade Museum
In the “ gu ts” o f your Bally Gam es you find the
same high quality visible on the sparkling surface.
More material. Better material. Stronger material'
W ood that is m ore expensive, b u t elim inates warpage-
Metals that are m ore costly, b u t w hich possess
greater strength and corrosion-resistance. Electrical
and m echanical parts that are built, n o t to trim
costs, b u t to do the jo b right.
And w hat does this extra value m ean to you ? Stop
and think . . . about eye-appeal, the first requirement
o f earning-pow er . . . abou t freedom fro m service
grief . . . about the consistently higher re-sale price
you get fo r Bally Games. If you “ know the rop es” of
successful operating, you know w hat Bally Quality
m eans to y o u !
B
A
L
L
Y
M A N U F A C T U R I N G CO.
2640 BELMONT AVE.
CH ICAGO , ILL.
http://www.arcade-museum.com/