Automatic Age

Issue: 1937 July

ice he can secure, if there was no other
consideration, and there are many
other advantages, of course.”
G ib s o n B r a d s h a w D o e s B i g B u s in e s s
in C o lo r a d o
/GIBSON BRADSAW, President of
the Bradshaw and Griffin Company
of 194 South Penn Steeet, Denver,
Colorado, recently spent a few days
in Chicago and while at the Rock-Ola
plant Bradshaw expressed keen de­
light over the splendid business con­
ditions he and his partner, “ Pete”
Griffin, are enjoying through Colo­
rado.
“ The biggest increase however, has
been in the Tom Mix Radio Rifles.
We believe we are 100% right in the
statement that more Tom Mix Rifles
are now on location in Colorado, than
all other makes combined.”
“ Recently a noted banker of Colo­
rado, insisted upon becoming a rifle
operator and purchased a large num­
ber of rifles. He has since doubled his
original purchase.”
“ There IS a distinctive advantage
in dealing with a local distributor,
when an operator considers the serv­
GEORGIA OPERATORS
“ Since the first day we started in
business in Denver, as an exclusive
distribtuor, we have made it a point
to develop a keen interest in the wel­
fare of all local operators. They have
always been our very first considera­
tion and we have actually lost some
sales in advising operators of certain
conditions for their own good, but
time has proved that our personal in­
terest and attitude has been an asset
for we frankly feel that the operators
of Colorado are for us 100% and the
value of their friendship is the finest
thing of all, in our business.”
Grand Opening Specials
WE’VE JUST
Wurlitzer’s Model P - 1 2 ________ $119.50
Wurlitper’s Model 4 1 2 _________ 149.50
Gabel’s Latest 12 Record Model _ 55.00
Rock-Ola World S eries_________ 199.50
Rock-Ola Tom Mix R ifle________ 165.00
M O V E D
We are happy to serve you
in our new location. When
in our city please pay us a
visit.
1-3 C ash D e p o s it w it h O rd e r — B a la n ce
C .O .D ., F .O .B ., A tla n ta , Ga.
W R IT E FO R
C O M P L E T E P R IC E L IS T O F L A T E S T A N D
BEST BUM PER GAMES!
NEW WURLITZERS
HANKIN MUSIC COMPANY
2 5 8 -6 0
P ry o r
S tre e t,
S.
W .,
A tla n ta ,
G e o r g ia
G ibson B ra d s h a w , p re s id e n t o f B ra d s h a w
and G riffin Co., 194 S. Penn S t., D e n v e r,
C o lo ra d o .
Bradshaw said, “ We have had a
nice steady business with Rock-Ola
phonographs for over a year, and
sales o f phonographs have not only
been exceedingly good but operators
have enabled us to show a substantial
business increase over each preceded
month since last February.”
A N O T H E R
I
STONER WINNER
!
S a m p le
$1.50
$6450
O N L Y
HAVE A HEART
Don’t be a thumb buster. Save
your players’ fingers so he can
push more nickels through the
chute— EQUIP with E-Z Push­
ers — Watch the players smile,
instead of losing their tempers.
E A S T E R N D IS T R IB U T O R S
P LA Y E R S W IL L P L A Y LO N G ER
W IT H E -Z P U S H E R S
IROBBil NS^.COMPANy
RICHARDS M FG. CO.
4619 Ravenswood Ave.
Chicago, 111.
1141 DE K A L B A V E ., B R O O K L Y N , N . Y .
© International Arcade M useum
http://w w w .arcade-m useum .com /
166
AUTOMATIC AGE
Rabkin Receives
Merited Recognition
A recent issue of the Literary Di­
gest devoted considerable space to an
article about the history of William
(Bill) Rabkin and the products which
he has developed through the Inter­
national Mutoscope Company. The ar­
ticle is also significant in that it
July, 1937
grants recognition to the coin ma­
chine industry as the parent of the
motion picture industry.
The International Mutoscope Com­
pany does an international business
with their Bowl-a-Game, Pokerino,
Test-o-Graph,
Photomatic,
Hurdle-
Hop, Magic Finger and Punch-a-Bay.
Bill Rabkin has become famous as
the man who originated the digger
game.
W illia m
“ B i ll ” R a b k in o f th e
tio n a l M u toscop e Co.
In te r n a ­
Rabkin is constantly developing
new coin operated amusement devices.
His latest development is a coin op­
erated emotion meter. This machine
is set to gauge the emotional strength
of a man or woman.
There is a dial
which can be set for Man or Woman.
The palm of the hand of the patron
of the machine is placed upon a metal
Chicago Coin Corp.

H. C. Evans & Co.
Genco, Inc.
D. Gottlieb & Co.
J. H. Keeney & Co.
Pacific M fg. Corp.
Western Equip. & Supply Co,
plate.
When the coin is dropped in
the slot, a light flashes on a light up
board, which is graduated to show the
various emotional depths of a human
being.
If the patron is not satisfied
with the emotional degree registered,
they may play more coins and en­
deavor to raise their emotional status.
W R IT E T O D A Y FO R C O M P L E T E
D E T A IL S A N D P R IC E S O F T H E IR
L A T E S T S E N S A T IO N A L
v.
GAMES!
^
A knowledge of practical psychol­
ogy is one of Rabkin’s chief assets.
He has learned that men will patron­
ize his Photomatic machine when it
to d a i| !
is placed in the seclusion of a men’s
room, but will not pose for their pic­
m o r e th a n e v e r
b e fo r e ,i| o u n e e d
tures
where
ladies
are
present
SA M P L E ■ E * 8
W IR E
E-Z PUSHERS
S A V E T IM E ! S A V E M O N E Y !
S A V E R E P A IR W O R R IE S ! Use
J IF F Y T E S T E R f o r IN S T A N T ­
L Y F IN D IN G T R O U B L E and
fo r S P E E D Y R E P A IR S ! J IF F Y
T E S T E R is N a t i o n a l l y A C ­
C L A IM E D th e G R E A T E S T and
F IN E S T N E C E S S IT Y fo r A L L
o p e ra to rs .
to
observe their primping and fussing.
Attention Southern Illinois
Operators!
//V /t C4AAV/MG CAS£
IF Y O U H A V E N ’T A J iffy T e s te r—
W R IT E o r W IR E T O D A Y fo r N E W ,
L O W P R IC E S !
GEORGE PONSER COMPANY
1140 BR O ADW AY, NEW YORK
(T E L .: AShland 4-3915)
900 NORTH F R A N K L IN
P H IL A D E L P H IA (M A R ket 2656)
© International Arcade M useum
11-15 EAST RUNYON STREET
N E W A R K . N. J. (B igelow 3-6272)
1435 BEDFO RD AVE.
BR O O KLYN. N. Y. CMAin 2-1297)
Get Your E-Z Pushers From
W. T. Fitzgerald
CENTRAL VENDING CO.
315 E. Front Street
Bloomington, Illinois
RICHARDS M FG. CO.
4619 Ravenswood Ave.
Chicago, 111.
http://w w w .arcade-m useum .com /

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