Classic Mode

Automatic Age

Issue: 1937 January

January, 1937
AUTOMATIC AGE
359
Veneers Play Important
Role
MILTON SWANSTROM
The black shadow, death, often
comes unexpectedly — some­
times on an errand of human
mercy, always with cruel dis­
regard for those who mourn. In
few cases known to members of
the coin machine industry has
the black shadow struck with
such emphasis on pathos and
human drama as in the case
of Milton Swanstrom who died
on Christmas Day.
Several weeks ago, Mrs. Mil­
ton Swanstrom was fatally in­
jured in an automobile accident,
only a short time after the
Swanstroms has established a
home in California. Friends in
California realized, no doubt,
how deeply this loss affected
Milton, however, c o u n t l e s s
friends throughout the industry
were shocked when they learn­
ed that Christmas Day, with­
out his loved one, proved the
unbearable burden.
He died from a broken heart.
What greater tribute could be
paid to any person than that
another could not face life with­
out her.
What greater tribute could be
paid to the human qualities of
any man than to simply say that
he so loved his wife that no­
thing, not even death, could
terminate their beautiful com­
panionship.
As editor of “Scale Topics,”
Mr. Swanstrom- was known to
every reader of A utomatic A ge .
As advertising manager of
Rock-Ola Manufacturing Corp.,
he was known, respected and
loved by hundreds of coin ma­
chine men. As the business as­
sociate of his boyhood chum,
Jack McClelland, of Los An­
geles, he increased his huge cir­
cle of friends. Before his ac­
q u a i n t a n c e with the coin
machine industry he was a
newspaper man with enviable
talents.
Funeral services were held on
New Years Day at Enterprise,
Kansas, where many of his
nearest relatives are interred.
Mr. Edward Spooner, one of the
experienced men in the furniture busi­
ness, is in charge of the Furniture
Division of the Rock-Ola Manufact­
uring Corporation. Mr. Spooner sup­
ervises the sale of Rock-Ola furniture
all over the world.
The very choicest veneers obtain­
able go into the cabinets of Tom Mix
Radio Rifle and Rock-Ola’s new 1937
Rhythm King and to many of us in
the Coin Machine Industry, it will be
news to learn that in just one short
year, Rock-Ola’s Furniture Division
has taken its place alongside some of
the largest furniture manufacturers
in the world. The various items con­
sisting of chairs, tables, bars and
other items exceed one thousand
pieces per day leaving the factory.
This does not include several hundred
each of the Tom Mix Radio Rifle cabi.
nets — which must be all turned out
by hand, from the start of the as­
sembly down to the finished hand-
rubbing process.
The care with which the veneer and
other types of woods are handled
throughout the factory has always
impressed the visitors to the Rock-Ola
Plant.
Another Convention Offering
T h is
b e a u tif u l
t r a ilo r
is J u s t o n «
© International Arcade Museum
m o rs
o f th e m a n y o ffe rin g s to be g iv e n a w a y a t th e sh o w .
http://www.arcade-museum.com/
AUTOMATIC AGE DIRECTORY
OF ADVERTISERS
Classified as to Product and Service
VENDING MACHINES
BEVERAGE
J. P. Seeburg Corp.
1510 Dayton St., Chicago, 111.
BULK
Ad-Lee Company
821 S. Wabash Ave., Chicago, 111.
Advance Machine Co.
4G41 Ravenswood Ave., Chicago, 111.
Automat Games
2425 W. Fullerton Ave., Chicago, 111.
Calvert Mfg. Co.
4409 Old York Rd., Baltimore, Md.
The Columbus Vending Co.
2005 E. Main St., Columbus, Ohio
Little Nut Vendor Co.
' Lansing, Mich.
Norris Mfg. Co.
Columbus, Ohio
Northwestern Corp.
Morris, 111.
Simmons Coin Machine Co.
4463 N. Lincoln Ave., Chicago, 111.
Stine, Lee E.
Tohmas Bldg., Hagerstown, Md.
BULK— BOOTH TYPE
Columbus Vending Co.
2005 E. Main St., Columbus, Ohio
Little Nut Vendor Co.
Lansing, Mich.
Northwestern Corp.
Morris, 111.
Self-Serv Mfg. Co.
Camden, N. J.
BALL GUM
The Ad-Lee Co.
821 S. Wabash Ave., Chicago, 111.
Advance Machine Co.
4641 Ravenswood Ave., Chicago, 111.
Columbus Vending Co.
2005 E. Main St., Columbus, Ohio
Louis Henry
926 Lindley Ave., Phiadelphia, Pa.
Norris Mfg. Co.
Columbus, Ohio
Northwestern Corp.
Morris, 111.
Pf>nny King System
12394 Roselawn Ave., Detroit, Mich.
CANDY BAR
Advance Machine Co.
4641 Ravenswood Ave., Chicago, 111.
Mills Novelty Co.
4100 Fullerton Ave., Chicago, 111.
Norris Mfg. Co.
Columbus, Ohio
Stone Bros. Co.
800 S. Sibley St., Chicago, 111.
CIGAR
Malkin-Illion Corp.
Union & Market Sts., Newark, N. J.
CIGARETTES
Advance Machine Co.
4641 Ravenswood Ave., Chicago
Rowe Manufacturing Co., Inc.
15-17 E. 16th St., New York, N. Y.
Unit Vending Corp.
115 Chestnut St.
Philadelphia, Pa.
LATEX RUBBERS
Advance Machine Co.
4641 Ravenswood Ave., Chicago, 111.
Norris Mfg. Co.
Columbus, Ohio
PACKAGE
Advance Machine Co.
4641 Ravenswood Ave., Chicago, 111.
Mills Novelty Co.
4100 Fullerton Ave., Chicago, 111.
Norris Mfg. Corp.
Columbus, Ohio
BULK— PENNY-NICKEL
Norris Mfg. Co.
Morris, 111.
POST-CARD
Advance Machine Co.
4641 Ravenswood Ave., Chicago, 111.
POSTAGE STAMP
Northwestern Corp.
Morris, 111.
Shipman Mfg. Co.
2513-15 S. La Salle Ave.
Los Angeles, Cal.
MINT V EN DERS—
THREE-REEL TYPE
Caille Bros. Co.
6200-6252 Second Blvd.
Detroit, Mich.
Mills Novelty Co.
4100 Fullerton Ave., Chicago, 111.
V EN DIN G AND AMUSEMENT
Norris Mfg Co.
Columbus, Ohio
TWO COMPARTMENT
The Ad-Lee Co.
821 S. Wabash Ave., Chicago, 111.
T HREE COMPARTMENT
Northwestern Corp.
Morris, 111.
© International Arcade Museum
Trimount Coin Machine Co.
1292-98 Washington St.
Boston, Mass.
U-Need-A-Pack Products Co.
57-59 Jay St., Brooklyn, N. Y.
BULK— FOUR COMPARTMENT
Ad-Lee Co.
821 S. Wabash Ave., Chicago, 111-
Penny King System
331 Herrick Road, Riverside, 111.
COIN OPERATED GAMES
AM USEMENT— SK ILL TABLES
A. B. T. Mfg. Co.
3311 Carroll Ave., Chicago, 111.
Bally Mfg. Co.
2640 Belmont Ave., Chicago, 111.
Buckley Mfg. Co.
2156 W. Washington Blvd.
Chicago, 111.
Daval Mfg. Co.
200 E. Peoria St., Chicago, 111.
L. B. Elliott Products Co., Inc.
3017 Carroll Ave., Chicago, 111.
H. C. Evans & Co.
1522 W. Adams St., Chicago, 111.
Exhibit Supply Co.
4222 W. Lake St., Chicago, 111.
Genco, Inc.
2625 N. Ashland Ave., Chicago, 111.
D. Gottlieb & Co.
2736 N. Paulina St., Chicago, 111.
International Mutoscope Reel Co.
528 W. 34th St., New York, N. Y.
J. H. Keeney & Co.
2001 Calumet, Chicago, 111.
Mills Novelty Co.
4100 Fullerton Ave., Chicago, 111.
Pacific Amusement Mfg. Co.
4223 W. Lake St., Chicago, 111.
Rock-Ola Mfg. Corp.
800 N. Kedzie Ave., Chicago, 111.
Scientific Machine Corp.
1072 Atlantic Ave., Brooklyn, N. Y.
J. P. Seeburg Corp.
1510 Dayton St., Chicago, 111.
Shyvers Mfg. Co.
2226 N. Racine Ave., Chicago, 111.
Stoner Corp.
328 Gale St., Aurora, 111.
Western Equipment & Supply Co.
925 W. North Ave., Chicago, 111.
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