January, 1937
AUTOMATIC AGE
359
Veneers Play Important
Role
MILTON SWANSTROM
The black shadow, death, often
comes unexpectedly — some
times on an errand of human
mercy, always with cruel dis
regard for those who mourn. In
few cases known to members of
the coin machine industry has
the black shadow struck with
such emphasis on pathos and
human drama as in the case
of Milton Swanstrom who died
on Christmas Day.
Several weeks ago, Mrs. Mil
ton Swanstrom was fatally in
jured in an automobile accident,
only a short time after the
Swanstroms has established a
home in California. Friends in
California realized, no doubt,
how deeply this loss affected
Milton, however, c o u n t l e s s
friends throughout the industry
were shocked when they learn
ed that Christmas Day, with
out his loved one, proved the
unbearable burden.
He died from a broken heart.
What greater tribute could be
paid to any person than that
another could not face life with
out her.
What greater tribute could be
paid to the human qualities of
any man than to simply say that
he so loved his wife that no
thing, not even death, could
terminate their beautiful com
panionship.
As editor of “Scale Topics,”
Mr. Swanstrom- was known to
every reader of A utomatic A ge .
As advertising manager of
Rock-Ola Manufacturing Corp.,
he was known, respected and
loved by hundreds of coin ma
chine men. As the business as
sociate of his boyhood chum,
Jack McClelland, of Los An
geles, he increased his huge cir
cle of friends. Before his ac
q u a i n t a n c e with the coin
machine industry he was a
newspaper man with enviable
talents.
Funeral services were held on
New Years Day at Enterprise,
Kansas, where many of his
nearest relatives are interred.
Mr. Edward Spooner, one of the
experienced men in the furniture busi
ness, is in charge of the Furniture
Division of the Rock-Ola Manufact
uring Corporation. Mr. Spooner sup
ervises the sale of Rock-Ola furniture
all over the world.
The very choicest veneers obtain
able go into the cabinets of Tom Mix
Radio Rifle and Rock-Ola’s new 1937
Rhythm King and to many of us in
the Coin Machine Industry, it will be
news to learn that in just one short
year, Rock-Ola’s Furniture Division
has taken its place alongside some of
the largest furniture manufacturers
in the world. The various items con
sisting of chairs, tables, bars and
other items exceed one thousand
pieces per day leaving the factory.
This does not include several hundred
each of the Tom Mix Radio Rifle cabi.
nets — which must be all turned out
by hand, from the start of the as
sembly down to the finished hand-
rubbing process.
The care with which the veneer and
other types of woods are handled
throughout the factory has always
impressed the visitors to the Rock-Ola
Plant.
Another Convention Offering
T h is
b e a u tif u l
t r a ilo r
is J u s t o n «
© International Arcade Museum
m o rs
o f th e m a n y o ffe rin g s to be g iv e n a w a y a t th e sh o w .
http://www.arcade-museum.com/