Automatic Age

Issue: 1937 January

R C A - V ic to r to M a n u f a c tu r e a n d D is t r ib u t e
W U X T R Y !!
W u r litz e r P r o d u c ts
A u to m a tic A ge
Will Cover Canada and Various British Possessions
J J O M E R E. CAPEHART, Vice­
President and General Sales Man­
ager of the Rudolph Wurlitzer Com­
pany, has just announced that arrange­
ments have been completed for the
manufacture and distribution of W ur­
litzer products by RCA-Victor Co.,
Ltd., Montreal, Quebec, Canada. The
agreement covers the manufacture and
disti’ibution of Wurlitzer-Simplex
Phonographs, Skee Ball and other
Wurlitzer Products in Canada and
various British Possessions, including
Australia, New Zealand, British West
Indies and British Possessions in
Africa.
Wurlitzer products will be manu­
factured in the mammoth Montreal
Victor plant. The RCA-Victor Co.,
Ltd. have previously been distributors
for Wurlitzer products. According to
E. C. Grimley, President, the market
for these products is so extensive that
RCA-Victor Co., Ltd. des'red to make
arrangements for both manufacture
and sale in order to better serve their
trade. R. E. L. Johnson, Sales Mana­
ger of the Industrial Division, will be
in charge of selling Wurlitzer prod­
ucts.
RCA maintains branches in
Halifax, Toronto, Vancover, Winnipeg
and Calgary.
Ideal Novelty Expands
for the housing of their stock of
phonographs and a part of their
office. It is only a little over a year
ago that they moved into their present
quarters and have outgrown them in
that short period of time.
The men in back of this progressive
company have a policy of sharing
with their employees their prosperity.
Each employee received, as a Christ­
mas present, a sizeable bonus. It is
this sort of spirit that creates a feel­
ing of fellowship and a willingness
on every employee to exert himself
of every employee to exert himself
the men who make their livelihood
possible.
With the advent of the new year
comes the good news that Ideal Nov­
elty Company of St. Louis, Mo., is
expanding. The cause of the expan­
sion is due to an increased business,
which in turn is due to only one thing
arid that is the constant real service
and fair trading practices of this
company. They are reaping the har­
vest well earned. They have just
taken a long term lease on their
Present building and the adjoining
building as well.
This additional space will be used
PERMO POINT
PHONO NEEDLES
• 2000 PERFECT PLAYS
• LONGER RECORD LIFE
• HIGH FIDELITY REPRO
DUCTION
• UNDISTORTED VOLUME
OUTPUT
^Standard Permo
Needle for All
Phonoqra;
Calendar Starts
Serious Riot
Since our 1937 calendars were
mailed out some short time ago
we have had our mail bag liter­
ally choked with requests for
more and more of them. We
wish it were possible to grant
all the requests received but
the truth of the matter is,
“there jist ain’t no more.”
Benjamin Sterling, Jr., of
Sterling Service, wired us from
Scranton, Pa., as follows; “Cal­
endars opened by accident op­
erators present resulted in seri,
ous fight three operators in
hospital six in ja il state police
in charge of situation m ail dozen
more calendars to be used for
arts sake.”
It was our intention to im­
plore the Governor to call out
the militia, but due to the rush
of business it slipped our minds.
We hope, however, the situation
is well in hand by this time.
Novel Radio Bows
to Trade
An unusually different radio has
recently been introduced to the trade
by the Cord-Melane Company of Chic­
ago. Its features consist of an at­
tractive cabinet with a highly luster-
ous finish. The front panel is a
mirror made of high quality plate
glass. The set is a fully guaranteed
5 tube AC-DC, long and short wave
RCA licensed chassis. It also has a
super dynamic speaker of latest de­
sign, a 5 inch aeroplane dial, built in
aerial, and automatic tone control.
This radio is available in many at­
tractive color combinations.
'O'*. ,
__
New Double Ribbed
Permo Needl* for
l?J7 Phonos
© International Arcade Museum
Announcement was made of the
consolidation of two New York firms,
the Reliable Peanut Company and
Fitzgibbons Specialties.
The new
concern was to be called the Reliable
Peanut Company, incorporated. Of
course the “Fitzgibbons” half of the
combination was John A., who at
present heads the New York distribut­
ing organization bearing his own
name.
http://www.arcade-museum.com/
358
January, 1937
AUTOMATIC AGE
fT'H E Rudolph Wurlitzer Company
held its second annual Pig Roast
and Shindig for more than one hun­
dred and fifty factory and office ex­
ecutives, foremen and department
heads at Rescue Hose House, Martins­
ville, New York, December 19 last.
The affair was characterized as being
“for Wurlitzer’s Great Gang of Good
Gastric Juice Exercisers.” Homer E.
Capehart presided and carried things
on in characteristic Capehart fashion.
The pigs for the occasion were
furnished by G. W. Ristau, Wurlitzer
operator from Kaukaukana, Wis.
Music was furnished by a Wurlitzer-
Simplex. The singing of Christmas
Carols lent seasonal atmosphere and
spirit to the occasion. Several W ur­
litzer Skee Balls provided additional
entertainment.
One of the high spots of the eve­
ning was the autographing of a menu
especially for Homer E. Capehart and
signed by all those present. The cover
of this menu showed Mr. Capehart
dressed as a chef, with his now fa­
mous cigar gripped firmly between his
teeth, sharpening a knife, ready to
carve the pig.
After dinner someone conceived the
idea of slapping firemen’s helmets on
Mr. Capehart and several of his co­
horts—had them photographed on the
fire truck amid loud applause.
. According to Mr. Capehart this
Christmas party will be continued as
an annual affair because it does so
much to help cement friendly rela­
tions between the management and
those responsible for carrying on the
work in the different departments.
w * u n & J * £ m K m it s
0rt- j tUU**.. tuj
)} c ?/, + ,"5? r f •
t'/W c/Uttu,
C o v e r o f m e n u p o r tr a y in g H o m e r E . C a p e h a r t as a c h e f. O v e r 150 W u r lit z e r e x e c u ­
tiv e s , fo r e m e n a n d d e p a r tm e n t h e a d s a u to g r a p h e d th e m e n u fo r M r. C a p e h a r t.
Free Streamers Offered Drake Named Markepp
Window streamers featuring photo­
Ad Manager
graphs of famous football and movie
stars playing pin games, which were
recently issued by the Markepp Com­
pany of Clevland, are reported to be
doing a good job, according to oper­
ators who have placed the streamers
in location windows. It is said that
play is increased wherever the stream­
ers are displayed. Meyer Marcus of
the Markepp Company advises that
some of these streamers are still
available and will be gladly sent to
operators without charge.
In connection with his campaign
to increase public interest in amuse­
ment games, Meyer Marcus of the
Markepp Company, Cleveland, recent­
ly announced the appointment of
James A. Drake as advertising mana­
ger. Drake has been connected with
a prominent Cleveland advertising
agency and in the past has assisted
the Markepp Company in similar pro­
motional campaigns.
At Annual Wurlitzer Pig Roast
O v e r 150 W u r lit z e r e x e c u tiv e s , fo r e m e n a n d d e p a r tm e n t h e a d s pose f o r ^ p ic tu r e a t
S h in d ig t o c e le b ra te t h * H o lid a y S e a s o n .
© International Arcade Museum
W u r lit z e r 's
Second
A nnual
P ig
P a r ty
and
http://www.arcade-museum.com/

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