Automatic Age

Wurlitzer-Simplex
Stands the Gaff
A new crated Wurlitzer Sim­
plex Phonograph fell off a
truck, driven by H. G. Prophit,
Jr., Wurlitzer-Simplex Operat­
or of Monroe, La., while en-
route to Tallulah, la., a few
weeks ago. Prophit was cross­
ing a bridge at the rate of about
sixty miles per hour when a
strong gust of wind blew the
crated Phonograph out of the
truck. Feeling the crate leave
the truck, he looked behind and
saw it rolling and tumbling
down the road.
Prophit said, “When I stop­
ped, I expected to find a ruined
phonograph but the phonograph
was undamaged. My helper and
I pulled the crate loose; placed
the phonograph back on the
truck and then put it on loca­
tion in Tallulah. The W ur­
litzer is what I call a real
phonograph.”
Wurlitzer officials commented
that Prophit’s experience proves
the wisdom of building Wur­
litzer phonographs so strong
that they will stand up under
hard usage both as to the cabi­
net and mechanism.
Lengthy experiments have been run repair parts at factory prices which
should be a distinct advantage for
using this needle and it has been
found that the Royal Point Needle operators in this vicinity.
will play 16,000 numbers without the
Mr. Nielsen’s experience is one
slightest bit of distortion in the music which is packed with actual working
and without requiring any servicing knowledge of the problems which
whatever. These experiments showed come up every day in the life of op­
that with this jewel point needle high erators in the field and he is always
and low tones which ordinarily can­ on the job to lend a helping hand to
not be heard are reproduced with those who call on him.
exceptionally high fidelity.
According to the Company officials
the trade has given the needle a wel­
come reception, since the needle fills
a long felt need. The advertising
which is being used to introduce this
needle is using the character of Sher­
Growth, solid and steady, has mark­
lock Holmes who* according to the ed the history of the Silent Sales Co.
advertising copy, has made some very of Minneapolis, Minnesota. Enlarge­
interesting discoveries regarding this ment costing over $5,000.00 has given
needle.
them a three story building.
Silent Sales Enlarges
Quarters
Nielsen Western
Columbus Distributor
Every operator of Columbus Ven­
dors in the western territory should
know and become better acquained
with Hecht Nielsen, western distribu­
tor for Columbus Vendors. His busi­
ness is located at 1322 W. Congress
St., in Chicago. Here is held in
readiness for any emergency, all nec­
essary parts and supplies for their
machines. It is possible to secure any
The Royal Point Needle Company
of 707 Schweiter Building, Wichita,
Kansas, is presenting to the trade a
jewel point phonograph needle for
use on all coin machines and radio
station transcriptions.
AT A
Record Breaking Low Price
Order No. 2160-KPT (King Pin)
( T h ic k o n ly — size o f b o a r d
1V/2x16/2 in.
Take-in: 2160 holes @ 10c
The idea of a jewel point needle is,
of course, not new. It is something
that inventors and manufacturers
have experimented with for a great
many years. They have recognized
that a jewel point would outlast any
type of metal or composition needle
that could be constructed.
The jewel in the Royal Point
Needle is hand cut by an expert
stone-cutter and mounted in a special­
ly patented bronze stem.
The sincere progress of this organi­
zation has been watched with inter­
est by everyone in the industry. It is
most encouraging to see firms expand
the way this company has; only after
the volume of business has warranted
such expansion.
T H R E E $ 2 5 W I N N E R R S S I
1 3 7 W I N N E R S IN A L L i
A NEW T HI CK BOARD
Offers Jewel Point
Phono Needle
The difficulty has been to devise a
practical, moderately priced jewel
point needle. According to the an­
nouncement from the Royal Point
Needle Company, this has now been
accomplished.
Parking space for as many cars of
customers and friends as find their
way there has been provided for, but
it became necessary to enlarge these
facilities as well as their place of
business. Bigger loading platforms
have been also built.
MMIyi'lWijlW
—;•
—:—rrrrr"'—:— >
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. -
r” tr-r rr
$216.00
3— $25.00 .................................. $75.00
2— 10.00 ........................ 20.00
2—
: gdiw
5.00 ..................................
10.00
11X— 1.00 ........................ 10.00
--i:*;« " i—iii~
•" • ••* .
20—
100—
.50 .................................. 10.00
.25 .................................. 25.00
Total P a y o u t____________________$150.00
PROFIT ........................... $6000
PRICE
$ 3 .7 0
G lsu .V a ° ?
Make 1937 a big year with the help of G A RD N ER’S Famous Business
Builders. Send for F R E E copy of our 144-page catalog.
G A R D N E R
&
CO.
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2309 ARCHER AVE.
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