Automatic Age

Issue: 1937 August

The World’s First Coin Machine Magazine
A U T O M A T IC
A C E
Covering Automatic Machines and Coin-Controlled Devices of
Every Description
A U G U ST 1937
V ol. 14
N o. 1
Features in This Issue
Page
Established 1925
S O R T IN G
C O IN S
W IT H
THE
E D IT O R
B y H ubert F . M esse ...............................................
STOP T U R N IN G
THE
OTHER
10
CHEEK!
B y A rth u r IV. Luchs .............................................
THE
C O IN
M A C H IN E
OPERATOR
AS
A
SALESM AN
B y H erb Jones ....................... ...................................
V O IC E
O. C. L IG H T N E R
President
OF
THE
IN T E R E S T IN G
EUROPEAN
OPERATOR
............................................................
12
13
O B S E R V A T IO N S ON T H E
C O IN M A C H IN E
IN D U S T R Y
B y J. O. Bates ............................................................
THE
E S S E N T IA L S
FOR
AM USEM ENT
SALES
11
OF
SUCCESSFUL
ONLY
O P E R A T IO N
....
16
17
,
.......................................................................21
P O IN T E R S
F O R G E T T IN G N E W
L O C A T I O N S .....................................................25
G O O D B O D Y ’S C O L U M N
Managing Editor
B y John Goodbody ..................................................
'
H U B E R T F. M E SSE
A S S O C IA T IO N S
NEED
C O O P E R A T IO N TO S U R V IV E
S E R V IC IN G
OF
............................................................
33
.................................................................
35
LARGE ROUTES
VENDERS
FUTURE
OR S C A L E S
OUTLOOK
FO R V E N D IN G
M A C H I N E S IS V E R Y
FAVORABLE
HOLD
M U S IC
ON
29
TO
YOUR
.............................................
P R O F IT S !
49
................................
55
....................................................
57
M A D E — N O T B O R N ........................................
62
A S S O C I A T I O N N E W S .................................................................................
89
T IM E L Y T U N E S — N O T E S OF IN T E R E S T
A R T H U R W . LU C H S
Editor
TO P H O N O G R A P H
SALESM AN ARE
NEW
OPERATORS
PATENTS
B y K en C. S h yvers .................................................. 127
Published Monthly by
T H E L IG H T N E R P U B L IS H IN G CORP.
Executive Office, 2810 S. Michigan A ve., Chicago, 111.
Staff Contributors:
JOHN G O O D B O D Y
KEN SH YVERS
C O N T R IB U T IO N S :
always welcome.
Contributions
Phone Victory 1466
from
our

»
readers
are
SU B S C R IP T IO N S : Single copies, 25 cents. Yearly sub­
scriptions, $1.00 in United States and possessions. Foreign
subscriptions, $1.50.
A D V E R T IS IN G : Rates furnished upon request. Copy sugges­
tions for Advertising prepared without cost o r obligation.
Forms close 15th of preceding: month.
© International Arcade Museum
http://ww w.arcade-m useum .com /
AUTOMATIC AGE
10
August, 1937
»^3ES-»
By
H u bert
Investigate Before Sending
Cash Deposits in Answer
to Circular Letters
Each month many complaints come to m y at­
tention from our subscribers who have sent de­
posits in answer to so called “ bargains” that have
been offered in circular letters. In these instances
it is usually found after a belated investigation
that the person or persons sending these letters
have moved after collecting the deposits that have
been mailed to them. Last month the Klotz Sales
Co. o f Georgia sent a W estern Union Money
Order to a M r. Solomon Diamond at 10 W est 47th
Street, New York, N . Y . A s usual Diamond “ flew
the coop” before any redress could be obtained.
The Klotz Co. say that this was an exception to a
long established policy of theirs. They also stated
that there was a moral to their story and that is
to “ Disregard unknown circular swindlers— pur­
chase machines through the A u t o m a t i c A ge .” It
seems as if a ring o f circular swindlers have been
operating in the N ew York area because a few
days ago we received the following letter from
Automatic Sales Company in Tennessee.
A U T O M A T IC A G E
c-oLightner Publishing Corp.
2810 South Michigan Avenue
Chicago, Illinois
Gentlemen:
Some time ago we received a circular letter
from Mr. Jack Jorden, 254 Drexel Building, Phil­
adelphia, Pennsylvania, offering a lot o f coin
operated machines for sale and we bought six
machines from him and sent him a $50.00 deposit.
The deposit was sent June 28th and he prom­
ised shipment that day. A s yet we haven’t heard
from him and this is one o f those things that
happens regularly. I called him back yesterday
and he has left Philadelphia and I also found out
that he cashed our money order in Atlanta,
Georgia on June 30.
© International A rcade M useum
F.
M esse
Today I am turning this over to the postal au­
thorities in W ashington and I am merely writing
you so that you m ay publish it and advise all coin
machine men against sending a deposit to any
one they do not know. This is our first experience
along this line and I guess it’s worth $50.00, as
we will never do it again as long as we are in
business.
V ery truly yours,
Automatic Sales Company
In keeping with his policies the Coin Sorter is
publishing the above letter and information in
order to warn other coin machine buyers o f the
fate of these tw o concerns. W e at A u t o m a t i c
A g e realize the importance of protecting our sub­
scribers and consequently do all in our power to
ascertain the legitimacy of a concern before we
accept their advertisements.
This type o f a circular swindler is nothing new.
They have been operating fo r many years and
still continue to operate only because coin m a­
chine operators do not yet realize that it pays to
deal only through reliable sources. It is high time
that operators adopt the policy o f investigating
before sending cash deposits in answer to circular
letters. I f investigation reveals that the concern
is comprised of swindlers then notify the post
office department. They will see that the culprits
are put behind bars where they belong.
Mr Bulk Merchandise Operator
—Don’t Seal Your Doom!
In a recent letter from David S. Bond, genial
head of the Trimount Coin Machine Company, it
was emphasized that many bulk merchandise
vendor operators are making the costly mistake
of turning heretofore legal vending devices into
illegal machines o f chance.
This practice by
selfish and very unwise operators is apt to de­
teriorate a good stable business for the entire
(Continued on page 22)
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