Automatic Age

Issue: 1937 August

AUTOMATIC AGE
August, 1987
139
HERE
P o o r M a n a g e m e n t Is M a jo r C a u s e
o f B u s in e s s F a ilu r e s
A N unjustified entrance into busi­
ness is responsible for a majority
of commercial b a n k ru p tc ie s which
have resulted in recent years in
a recorded loss of more than $7,000­
000,000*, a c c o rd in g to information
made available, by the Department of
Commerce.
The major causes of bankruptcy
disclosed in a study completed by the
Department are inefficient manage­
ment, unwise use and extension of
credit, adverse domestic and personal
factors, and dishonesty and fraud.
Personal Element Large Factor
The personal element influences suc­
cess or failure of a business enter­
prise more than competition or other
outside factors, it is indicated. The
lack of economic opportunity, ability
and other requisites for successful
business operation prevent the major­
ity of bankrupts from succeeding, it
was pointed out.
An analysis was made of 570 bank­
rupt cases in three Massachusetts
counties, which take in the Boston
metropolitan area and surrounding
towns. The study, undertaken by the
Department in cooperation with the
Institute of Human Relations and the
Law School of Yale University, sup­
plies the following additional infor­
mation :
Poor Accounting Methods
A large proportion of commercial
failures can be prevented by mainte­
nance of proper accounting records
and efficient operation of a business
by its owner, by selective and wise
credit extension on the part of credit­
ors, and by enforcement of penalties
for dishonest and fraudulent acts.
Bankruptcies have increased enorm­
ously in the recent years. Reports of
the Attorney General of the United
States show that bankruptcies, includ­
ing noncommercial failures have risen
from 15,662 in 1920 to 60,322 in 1931,
a gain of almost 300 per cent. Losses
to creditors have increased from $179­
403,062 in 1920 to $941,033,610 last
year, a gain of more than 400 per
cent. The total loss for the 12-year
period was $7,223,727,656, creditors
receiving an average of only 8.43
cents on the dollar.
Underestimate of Loss
This $7,000,000,000, moreover, is
merely the recorded figure. No rep­
resentative estimate of the aggregate
losses from failures can be made; yet
it is evident that they are incredibly
large and that they have a widespread
effect on numerous groups of individ­
uals and on our economic system in
general.
THE
M OST
PROFITABLE
M ER­
CHANDISING
IDEA
EVER
IS
OFFERED
TO
“ W id e - A w a k e ”
OPERATORS
YOU
CAN
AVERAGE
OVER
$2.00
W E E K L Y P R O F IT B Y F IL L IN G O N E
C O L U M N O F T H E 2 IN 1 V E N D O R
W IT H C A N D Y A N D T O Y S A N D T H E
O T H E R C O L U M N W IT H B A L L G U M
A N D “ P R IZ E " B A L L S .
The business depression has had a
relatively insignificant effect on the
trend of bankruptcies. The statement
commonly and carelessly made in re­
cent years that failures are accounted
for by the depression is in a large
measure incorrect.
During 1927 and 1928, a period of
prosperity, about 47,000 concerns fail­
ed. During 1929 and 1930, when the
characteristics of a depression were
in evidence, slightly more than 49,000*
failures occurred.
Depression Small Factor
These extremes of the business cycle
fail to disclose any pronounced differ­
ence in the number of business fail­
ures. The large number of failures
occurring prior to 1929 must be at­
tributed to something other than de­
pression.
Every business-failure study made
in the past has proved that other
causes were more fundamental and
influential than business depression.
It is probable that the larger propor­
tion of failures result from bad judg­
ment shown at the very inception of
the business.
The greater number of enterprises
which are launched and later fail have
no economic justification, and lack the
essentials of successful operation. In
that anything short of a miracle would
that anythng short of a miracle would
enable them to avoid failure, and a
temporary lull in commercial activi­
ties serves only to accelerate the
movement toward an inevitable end.
Depression, however, is listed by
bankrupts in the Boston region as the
most important cause of their fail­
ure. Insufficient capital, competition,
and adverse domestic and personal
factors likewise were in a large meas­
ure responsible for the failures, in the
opinion of the bankrupts.
The creditors, on the contrary, said
© International Arcade Museum
The ball gum column hold! 760 balls. You place
I00 “PRIZE" Balls in the machine and the mer­
chant gives 3c in trade for each “PRIZE" ball.
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erato
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o r th $
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with
4'/i lbs. of candy coated peanuts and one gross
of toys is sold, the operator's NET profit is $1.50.
★ ★ ★ ★
M a n y 2 in 1 V e n d o rs sell o ne c o lu m n
of c a n d y a n d to y s a n d o ne c o lu m n of
b a ll g u m e a c h w e e k l
* -¥• * ¥
Be F ir s t in y o u r t e r r it o r y w it h th is
h ig h ly p r o fita b le id e a . S e n d y o u r o rd e r
.T o d a y !
Special Introductory Offer!
ONE 2 IN I VENDOR.
600 balls of regular gum. All for ONLY
10 g 0 um “P
. RIZE” balls of.
10 lbs. candy coated, $ 1 7 5 0
peanuts.
2 gross assorted toys.
i.
nil
i ui
u h l i
W a l l b r a c k e t, w ith lo ck , 65c.
M e ta l flo o r s ta n d , $2.50.
T e r m s : 1-3 w it h o rd e r, b a la n c e C .O .D .
o.R BBINJ«t“
0
tl4l OeKALB Ave. - BROOKLYN,N.Y
Mention
A u t o m a t ic A g e
When
Answering
http://w w w .arcade-m useum .com /
August, 1937
AUTOMATIC AGE
140
inefficient management, dishonesty and
fraud, insufficient capital and the de­
pression were the outstanding causes
of failure.
Approximately 70 per cent of all
commercial failures occur in the re­
tail-trade group, according to one mer­
cantile agency which records business
failure statistics. M a n u fa c tu re rs ,
wholesalers, and other traders form
only a small portion of the total num­
ber. Over half of all retail failures
take place among food, clothing and
furniture stores.
Poor Retailing Methods
An elimination of the evils existing
in retailing would materially reduce
the tremendous losses whch arise as
a consequence of failure. Huge sav­
ings and widespread benefits should
result from a stabilization of all re­
tail units, particularly among those
where the risks appear to be most
hazardous and the susceptibility to
failure consequently greater.
In areas and in trades where con­
centrated studies and efforts have
been made to determine and eliminate
causes of failure, results have been
most encouraging. Bankruptcies have
decreased, and profits to the surviving
have increased beyond expectations.
Small Enterprises Affected
The vast majority of failed concerns
are small enterprises employing rela­
tively little capital, and though listed
by mercantile agencies, are given mod­
erate or no credit rating. At least
95 per cent of all commercial failures
have very moderate or no credit rat­
ings prior to solvency. One authority
states that 87 per cent of all commer­
cial failures employed $5,000 or less
capital in their enterprises. Efforts
to reduce failures and losses must,
therefore, evolve from a careful study
and analysis of the small business.
Some of the significant facts brought
out by the Boston study follow:
Over 68 per cent of the owners or
managers had not completed a high-
school education.
Over 51 per cent of the bankrupt
business had no accounting records.
A consideration of all direct and re­
lated evidence revealed that the ac­
counting records of an additional 28
per cent of the bankrupt concerns
International Nut Co.
SALTERS
OF A LL
K IN D S
OF
NUT MEATS
Write for prices and samples
308 W. Erie St.
Chicago, 111.
were inadequate for the needs of the
business.
The open-credit losses of the bank­
rupt establishments for the year prior
to failure amounted to 5.6 per cent
of open-credit sales, which is approxi­
mately nine times greater than the
bad-debt losses of active concerns.
Lack of Experience
Prior to ownership of their con­
cerns, nearly half of the bankrupts
were engaged in occupations which
did not provide any experience in the
business they entered.
Only 5 per cent of the 564 bank­
rupts reporting on the subject used
credit bureaus.
Approximately 53 per cent of the
owners had difficulty in paying credit­
ors from seven months to two years
prior to their bankruptcy.
In 72 per cent of the cases the
amount of capital invested by the
owners and creditors in the bankrupt
enterprises at the date of their or­
ganization amounted to only $5,000
or less. Included in this group are
124 concerns in which $55 or less was
invested by the owner and his credit­
ors at the date of organization.
Scheduled assets (including real es­
tate) of the 570 bankrupt concerns
amounted to slighly less than 18 per
cent of scheduled liabilities (including
collateral and real estate loan). In
other words, if assets were sold at the
value upon them in the bankruptcy
petitions, and if there were no costs
of administration, ci*editors would re­
ceive only 18 cents on the dollar for
their claims.
Small Returns for Sales
The exact amount realized from a
bankruptcy sale is usually much less
than the total value of the assets
scheduled in the bankruptcy petition,
and the cost of administration paid
from the proceeds of the sale are
usually sufficiently high to prevent the
creditors from receiving more than
insignificant amounts for their claims.
Failures of all types and losses have
been increasing rapidly. Commercial
failures (exclusive of banks) have in­
creased, according to R. G. Dun &
Co’s., figures, from 8,881 in 1920 and
28,285 in 1931, an increase of over
200 per cent. Liabilities in excess of
assets (scheduled) have increased
from $99,618,000 in 1920 to $301,369,­
000 in 1931, an increase of over 200
per cent.
© In ternational A rc a d e M useum
Mills Ball Teams Make
Outstanding Record
Some of the teams in the Mills
Novelty Company’s softball league are
going great guns these days, particu­
larly the Production and C.S.M. clubs,
who have battled their way into the
quarter-finals of The Chicago Ameri­
can Soft-Ball Tournament.
So far this season no outside team
has beaten a Mills Novelty team.
“This is all the more impressive,” says
Grant Shay, “when it is considered
that we have always made it a policy
to challenge the best teams available.
Just recently, for instance, we gave
the Erie Railroad outfit quite a trim­
ming.”
Two picked teams have been select­
ed from the 12 clubs which make up
the Mills League to play a feature
game at the company’s annual picnic,
to be held this year at the Mills Stad­
ium August 14. Everyone at the plant
is reported to be becoming quite ex­
cited over the “all-star” game and it
should be a rare dish for those who
like their soft-ball served up red hot.
The picnic, by the way, will be
attended by approximately 6,000 per­
sons.
All the employees and their
families, together with the various
friends of the company, are expected
to be on hand. Officials in charge of
the affair are reported to be bending
every effort to make it a huge success.
They announced that all food and re­
freshments will be free, and that a
varied program is being planned to
assure everyone a real honest-to-good-
ness good time.
NEW PATENTS
(Continued from page 129)
ersed said field, means responsive to
movement of counters on the playing
field for initiating operation of the
automatic reprojection means, and
means for actuating said reprojection
means to reproject the counter which
initiates operation thereof.
Claim 3. The combination with a
game board having a ball receiving
chamber, and electro-magnetic means
operatively associated with said cham­
ber and energized by a ball entering
into the same for automatically eject­
ing the ball therefrom. Patented by
Kenneth C. Shyvers, Chicago, Illinois.
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