C H E R R I E S
ARE
THE
SECRET
OF
THE
C H E R R Y
BELL
Now, reader, let’s swing back to that first reel stop again. The handle pulled, the discs are
revolving. Click! A cherry appears on the first! The player’s mind, with radio-radial speed makes
mincemeat out of that second of time and jumps all the way to the last reel, e’en before Number
Two pulls up into the depot. See what he’s trying to do in his mind ? Why, he’s simply counting
his chickens before they’re hatched; dealing in futures, he’s rainbowing. He wants his ten before
the machine decrees it shall be so! ^ Yet cherries are the most frequent of all the stops! Cher
ries, on the Cherry Bell, mean action— not just small action— but promise of big things, of
turkey dinners, of cheese on the apple pie! Every few turns they’re appearing. And always bear
ing the potent promise of a hefty reward, the special cherry ten payout! ^ Of course, the regu
lar cherry payout of three occurs most frequently. Averages are averages and two and two still
make four. All that frequency of the minor cherry payout actuates, agitates, stimulates re
doubled interest in the major payout. The player’s logic, aided by his hope apparatus, craftily
puts the major premise before the minor. ^ So there you have it, boys; it’s simple psychology.
Those frequent, numerous, delicious cherries carry a lot of promise and a new heavy-laden thrill
to the man at the handle. He keeps playing till he gets spots before the eyes— cherry spots.
MILLS NOVELTY COMPANY
4100 FU LLERT O N AVENUE
CHICAGO, ILLINOIS
S-B03-Prlnt«d In U.S.A.
© International Arcade Museum
http://www.arcade-museum.com/