Automatic Age

C H E R R I E S
ARE
T
THE
SECRET
OF
THE
C H E R R Y
BELL
no sooner were those first samples shipped than things began to pop.
Some operators saw other operators’ Cherries in the flesh and then hurried to keep up with
the Joneses. Location owners, who make it a habit to visit rival emporiums on their Thursday
nights off, met their operators at the door and demanded Cherry or else. This activity was ter­
rific, but it was nothing. Nothing compared to the reordering earthquake begun from those
first samples. ^ Tens and twenties vied with fifties and hundreds in the ordering columns.
Here and there a big buyer slipped in his wire or letter for two hundred. It was Cherry this and
Cherry that and it’s still Cherry this and Cherry that in those beauteous panelled sales offices
on Mills first floor. ^-Now things happen— but there’s always a cause. And amidst the fanfare
and the thumping hearts that attended this wild success of the Cherry, the analysts of coin
machine destinies started asking: “What’s the Cherry’s secret?” ^ It didn’t take more than a
few sorties into busy locations to find out why the players are Cherrying with such gusto.
Why,
matie, Cherries are what make Cherry Bell so appealing. The secret of the Cherry is the Cherries.
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