AUTOMATIC AGE
12
B y
H u b e rt
F .
April, 1937
M esse
^P H E twenty-first day of March her-
aided the first day of Spring. Trees
will soon be budding and send forth
a beautiful mantle of leaves. Flowers
will blossom. Days will be longer and
sunshine will be more abundant. The
world of nature will awake after a
long winter sleep.
Could any time be more appropriate
than the first week of spring for coin
machine operators to follow the ex
ample set by nature and awake to
the manifold opportunities surround
ing them? Thousands of new loca
tions will soon be opening. Beaches,
ice cream and soft drink stands,
carnivals and amusement parlors,
summer resorts, outdoor beer gardens
and a host of other lucrative spots
will be waiting with open arms for
the installation of coin operated de
vices of all types. Will you be awake
and ready to serve these locations or
will they stand idle?
Start now in lining up your summer
locations. Don’t be caught napping.
First make a list of all the places
that should prove profitable for sum
mer operation. Then decide on the
type of machine that should be placed
there, such as phonographs, vendors,
novelty tables, automatic payouts,
bowling games, rifles, etc. The next
step is to decide on the individual
machine you wish to purchase by
studying the earning possibilities of
the machines you see at either your
local manufacturer’s or local dis
tributor’s showrooms. If complete line
of machines are not available for your
inspection, then take advantage of
the A u t o m a t i c A g e . Study each
advertisement in this and subsequent
issues and you will find a compre
hensive catalogue of the coin ma
chine industry. After deciding what
machines to purchase, don’t hesitate,
but place your order immediately.
Learn the mechanical construction and
best methods of operation such as per
centage to pay, best type of machines
for certain locations, and other funda
mentals necessary to successful oper
ation. By so doing when summer and
its profitable locations arrive, you will
be ready with sound money making
machines.
Spring is not only an excellent time
to study ways and means of improving
your business, but your aspect on life
and the public’s outlook on the coin
machine industry as well.
We get out of life exactly what we
put into it. Don’t be dissatisfied with
your lot. Instead of kicking and feel
ing discouraged, put all you have into
your work. Try to do your particular
job so well that there will be no room
for improvement and when you your
self know down in your heart that you
have done the best job possible, then
you can do no more. You will find
that you will then be in line for a
higher step in your career. You can
never rise above your own ambitions.
Above all, always, keep a clean and
cheerful aspect on life.
Much has been said about educating
the public in regards to the prominent
part the coin machine industry plays
in the economic structure of the
United States. A lar
the public, including many newspaper
editors, is still ignorant of the true
facts.
A u t o m a t ic
A ge
has cam
paigned for many years to inform our
subscribers of the real facts. The a
mounts of raw material purchased,
the many dollars annually paid in
taxes, the number of people employed
in all lines of our industry, have only
been a few of the vibrant points we
have stressed. Yet our industry is
still classed by many people as an
illegitimate business, racket, etc. This
does not have to be! I f every person
engaged directly or indirectly in the
coin machine business would familiar
ize themselves with the true facts and
in turn pass them on to their friends
and business associates, we world soon
rise above this classification. There are
many who might say, “What good can
I do? I am only an individual and
certainly cannot remedy a situation as
© International Arcade Museum
gigantic as this one.” Never take this
attitude. If all the grains of sand on
the beach were human and had powers
of making decisions and felt the same
way, there would not be a beach and
yet together, side by side, they form a
fixed purpose. Each manufacturer,
distributor, operator, and their em
ployees might be likened to a grain
of sand. Each can do his part working
side by side to attain a common goal
and by so doing the goal will be
reached. I feel that a large percen
tage of our readers will glance
through this article, say it’s a good
thought and leave it go at that. A pro
gram to educate the public requires
more than criticism or praise. In
conversations that are entered into
regarding the coin machine industry
points should be brought out regard
ing our place in the economic struc
ture of our country. Newspaper edi
tors should be called on by picked
groups and told what disaster it
might lead to if the coin machine
industry was put out of existence.
How many more people would be un
employed; the higher taxes that would
have to be paid by the general public
to make up for those that had been
obtained from the coin machine indus
try, the thousands of locations that
would have to close their doors be
cause of the lesser revenue they would
then receive, due to the removal of the
coin operated devices; are only a few
of the points to present. By going to
your editors in this manner I believe
that they might adopt a different pol
icy in their news write-ups, and
instead of always publicizing undesir
able news they might publish stories
concerning new ingenious coin oper
ated devices that are now being
manufactured and other types of news
matter that would be a benefit instead
of a hindrance to our industry.
Spring is here. The world of nature
has awakened. Let us all awaken and
do our part in promoting the public’s
good will. By working side by side we
shall all mutually benefit.
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