Automatic Age

Issue: 1937 April

A u t o m
a t i c
APRIL
s s * .'
C ub
S ta lw a r ts P la y in g
C o in
O p e r a te d R ifle
These Cub m arksm en never know w hen to q uit. Here are G abby H a rtn e tt
(left) and T ucker S tain b a ck doing a b it of indoor shooting w ith a coin oper­
ated rifle in the lobby of the St. C atherine H otel, C a ta lin a Island, C a lifo rn ia .
A U T O M A T IC A G E , $1.00 per year. Published m o n th ­
ly by Lightner Pub lishing Corporation. 2810 S . M ich­
igan Ave., Chicago.
Entered as second class m atter
http://www.arcade-museum.com/
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•DISTRIBUTOR
A M IC H IG A N D is trib u to r speaks — “ . . .
Never saw
a n y th in g
to equal
W ORLD
S E R IE S Profits. O perator Just in m y office
said one m achine has taken in over $65.00 in
the past five days . . . other reports even
better. This is, indeed, m ost encouraging.
R U S H 10 more m ac h in e s.”
A N E W Y O R K D is trib u to r says — “ . . .
W O R L D S E R IE S easiest m achine to place
on good locations of a n y th in g I ever saw . . .
good locations a c tu a lly callin g in . . . one
operator placed six m achines on 'phone
calls, result of w hich m ach ine he placed last
week . . . profits increasing on p ractically
every lo ca tio n.”
A C A L IF O R N IA D is trib u to r states— “ . . .
W O R L D S E R IE S Profits are steadily in .
creasing . . . so m an y operators report over
$100.00 weekly earnings th a t I have stopped
c o u nting the num b e r . . . W O R L D S E R IE S
P O S IT IV E L Y S E N S A T IO N A L OUT H E R E ! ”
A T E N N E S S E E D is trib u to r says —
. .
W O R L D S E R IE S m ost m e ch an ically perfect
m achine I have ever sold operators . . . not
a single c o m p lain t from a single operator.
THE
M E C H A N IC A L L Y
PERFECT
MA­
C H IN E
AT
L A S T ! G re at m an y
repeat
orders . . . Ship out, in ad d itio n to last
order, as soon as possible . . . H ad hard tim e
selling J.C . one m ac h in e ; now, he has 11 and
w a n ts more q u ic k ly .”
•LOCATION
OPERATOR
An O perator in W IS C O N S IN states—
.
W O R L D S E R IE S biggest m oney m aker ever
handled afte r 16 years as an O perator . . .
One m ach ine on location 18 weeks going
stronger th a n ever . . . $32.00 poorest week
so fa r and several weeks over $100.00 . . .
W h y can t m y local D is trib u to r fill m y orders
quickei— still w a itin g for balance of o rders.”
A n O perator from N E W J E R S E Y w rites his
D istrib u to i— “ . . . R em inds me of the ‘Good
Old D a y s ’ of o rig inal W O R L D S E R IE S and
jig-saw puzzle— they were both ‘h o t,’ but
the new W O R L D S E R IE S has a n y th in g beat
ever p ut on locations . . . alm ost every m a ­
chine paid for itself in from five to eight
weeks . . . m ig h ty well pleased in every
w a y .”
An O perator in T E N N E S S E E w rites— ” , . .
I am g e tting great play w ith
W ORLD
S E R ’ ES, fa r beyond ex pectations . . . expect
even bigger play shortly, when baseball sea­
son opens . . . d o n’t even need a screw driver
for th is baby so fa r— no bugs or trouble of
an y k in d .’’
An
O perator in P E N N S Y L V A N IA w rites—
. . W O R L D S E R IE S proving 100% in
every w ay . . . O .K . m e ch an ic ally . . . steady
increase in the ‘ta k e ’ and locations well
pleased not only w ith m achine but extra
business it brings the m thro u g h lingering
crowds . . . expect to have m achines on
locations all Su m m e r long . . . Rock-Ola is
to be co n g ra tu la te d for g iv ing us operators
a R E A L M O N E Y M A K E R , ju s t w hen we
need it.”
fc s tw ,
--V'
A W A S H IN G T O N , D. C. Location Man says—
. . You did me big favor when you in ­
stalled W O R L D S E R IE S in my D rug Store
. . . Best m ach ine you ever put in here . . .
A ppreciate your good service and, n a tu ra lly ,
m y own inco m e.”
A W IS C O N S IN Location M an states—
. .
Of course I like my 25%, for it has p rac­
tic a lly paid last three m onths rent, but best
p a rt of all— it has s tim u la te d m y other b u s i­
ness g reatly and you w ill ce rta in ly have a
fig h t on your hands, when you try to take
th is m ach ine out, for it w ill still be m ak in g
money for both of us next year at th is tim e,
and m aybe longer.”
A C H IC A G O Location M an says—
. . I am
happy to tr u th fu lly state th a t the baseball
m ach ine W O R L D S E R IE S has increased m y
re g ular business to extent of at least 25% in
last tw o m o nths. C ustom ers who o rd in arily
cam e in for fifteen or tw e n ty m inute s now
stay as long as an hour or tw o ; by so doing,
they n a tu ra lly spend more m oney on every,
th in g else in m y place. T hanks, Old Boy,
for p u ttin g th is m ach ine in .”
A MASSACHUSETTS
L o catio n O w ner
st at es—
. . You ce rta inly gave me a ‘big
b re ak ’ w hen you put in W O R L D S E R IE S
baseball m achine . . . Biggest share of
profits I ever had from any m achine, even
tho u g h percentage som ew hat lower th a n
usual . . . I have had all different kinds of
m achines in m y e sta b lishm e nt, but I can
tr u th fu lly state N O T H IN G H A S P R O D U C E D
L I K E Y O U R ‘ W O R L D S E R IE S .’ ”
A M I C H I G A N Location Man states— “ . . .
N o th ing has m ade the money and com plete
satisfa ctio n like W O R L D S E R I E S gam e . . .
A fte r 10 weeks tim e , it is going stronger
th a n ever . . .
I ce rta inly appreciate the
day you put the m ach ine in m y place of
business . . . Y o u r m ach ine is the ‘ Rolls-
R oyce’ of the m a ll.”
N]/"\ TI7 . These are excerpts of genuine
l i v 7 1 C i.
bonafide letters sent to the
Rock-Ola M a n u fa c tu rin g C orporation or one
of its D istrib u to rs or O perators.
O rig inal
signed letters are on file and anyone is w e l­
come to see these, and h undreds of other
s im ila r letters, if they care to do so.
R O C K - O L A 'S

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