Automatic Age

Issue: 1936 June

June, 1936
AUTOMATIC AGE
G e n c o E n th u s ia s m
133
S tr a in s
a t th e L e a s h
JN this business of devising new pin
tables, a manufacturer sometimes
finds himself with an idea that com­
pletely overshadows all that have
gone before. An idea that promises
to be a “natural.’'
Genco, Incorporated, find them­
selves exactly in that situation. From
every indication they have a “natur­
al” in their new novelty game, 50
Grand.
One feature of 50 Grand that oper­
ators of non-payout games will find
most invaluable is the new multiple
coin play. 50 Grand may be operated
as a multiple play game that takes in
from one to five coins per play. A
register on the lite rack automatic­
ally shows the number of coins being
Played per game. The player can
put in 1, 2, 3, 4, or 5 coins and be
awarded accordingly for a winning
score. In territories' where a multi­
ple play game is not permissible, 50
Grand can also be used as a straight
°ne coin per play game.
In devising 50 Grand, Genco, In ­
corporated, has abandoned many
stereotyped ideas and plays which
are more or less standard. The ac­
tual operation idea may be best ex­
plained by describing a play. The
first Zero in the first row in the score
box on the lite rack lights as the coin
is inserted. The remaining four zeros
may be lighted all at once, three at
a time, two at a time, or singly by
making the corresponding holes on
the field. The player then shoots for
the easily made skill hole at the top
of the playing field. Each time it Is
made, the balls return for another
play. The number at the left Bide
of the lite rack advances consecutive­
ly from one to five. At the same time
the zeros may advance so as to align
themselves with the number lighted.
For example, if five zeros are lighted
and the skill hole is made twice, it
will read 20,000. If the skill hole is
made four times, it will read 40,000.
The perfect score is 50,000. Thus by
making the “Four Zero” hole and by
making the skill hole five times, a
perfect score can be made with just
one ball of the five balls.
L O O K AT T H E S E B U Y S A N D O R D E R N O W ! P E R F E C T U S E D G A M E S AT
N E W L O W P R IC E S W H I L E T H E Y LA ST !
A l
E x h ib it W h irlp o o l, Rodeo, F o otb all, 10-Ball P a y o u t,c *9 7 e rk
nke new w ith Check S eparators ..................................... 1 . O U
$3.45
Blue Ribbon
Golden Gate
Pushover
Merry-Go-
Round
International
Lightning
Pennant
Fleet
$9.45
Skill Circle
T. N. T.
Trl-A-Lite
Builder-Upper
Jungle Hunt
Jockey Club
Action, Sr.
Sink & Swim
$4.45
Action, Jr.
Drop Kick
Live Power
Subway
Criss Cross
Relay
Pontiac
Contact
$10.45
Tit for Tat
Frisky
Field Goal
Pyramid
Spotlite
A. B-. T. All
Stars
Par Golf
Big Game
MONARCH
W E
SERV E
C O IN
Y O U
$5.45
$6.45
Bean Ball
C. 0. D.
1. O. U.
Signal,
Sr.
Castle Lite
Major League
Flying
S
ensatio
n
Trapeze
Kelly Pool
Signal, Jr.
Army & Navy
Register
3 in Line
Skyscraper
Angle Lite
Rebound
$11.45
$12.45
Chain-A-Lite
Cheerleader
Barrel Roll
B
all
Fan
Manhattan
Man ’N Moon Spit Fire
Sportsman, Jr. Domino
Auto Flash
Put & Take
(Tape)
Auto Dart
Red Arrow
(Tape)
C
hampion
Autocount
Treasure Hunt
(Tape)
1/3 Deposit With Order
$7.45
Globe Trotter
Beamllte
Mills Impact
Beacon
Turn Table
Traffic
Model C
Rock-OIa 21
Rockelite
$13.45
High Hand
Flying Colors
Quick Silver
Genco Base­
ball
Homestretch
Plus & Minus
Fairway
Scrimmage
$8.45
Criss Cross-
A-Lltei
Kingi
Roto-Lite
Spelling Bee
Star-Lite
Chicago
Express
Kings of Turf
Balance Line
$14.45
Scrcamo
Banker
666
Rapid Transit
Five & Ten
Base Hit
Hi-Lite
Carioca
M A C H I N E C O ., 2308 A rm lta g e , C hicago, III.
BEST!
REAL McCOY BARGAINS
Sensational close out of brand new, in original cartons, Mills
famous Pearl Harbor, the machine beautiful, $37.50.
Ship­
ping point, Chicago or Minneapolis.
In territory where one ball automatics can not be used, Mills
ten ball automatic Loop, a money maker, $47.50.
FIN AL CLEARANCE SALE.
Order now before it is too late.
Northwest Operators, get on our mailing list in order to get
first hand information about the real winners in your chosen
field.
SILENT SALES COMPANY
Silent Sales Bldg.
Minneapolis, Minn.
(Established 1904)
W E
SER V E
© International Arcade Museum
Y O U
BEST!
http://www.arcade-museum.com/
AUTOMATIC AGE
134
Exhibit Strikes
Oilless Gusher
The Exhibit Supply has not ac­
tually struck oil, of course, but with
the announcement of “Gusher,” their
new skill novelty 5-ball game, the im­
portant talk around the Exhibit Plant
is “Gusher.”
The oil field theme is carried out
in a beautiful manner on the large
playing field of this new novelty
game. Player shoots his first ball
through an oil well. The first ball
through, lights up the odds on the
back panel. These odds vary from 10
cents to $1.50. After the ball sets up
the odds, it continues to travel the
balance of the board, finally landing
in a colored pocket. With four addi­
tional balls to shoot, player has only
to get any two balls in identical
pockets to win. When he obtains a
B a s e b a ll S a le s T a l l y C a r d s
an d all kind s Coupons fo r O perators. D ally
and W eekly Series. N am es, and N um bers
in N at. and A m er. Leagues, w ith either
A m er. A ss’n, Pacific C oast, In te rn a tio n a l,
W estern, N. Y . P., S outhern or Texas
Leagues. 2, 3 or 4-way Baseball Series
and P ull T ickets. 2 Aces, 3 Aces, Square
Deal, Raffle C ards, Seven Lu ck y N u m ­
bers, Econom y P lay , N ew spaper H e a d ­
lines, D a ily Doubles, Tips, Gam es, etc.,
galore. Get new copyrighted confidential
Course of In stru ctio ns, ju s t out— “ H O W
TO S T A R T IN T H E B A S E B A L L T IC K E T
B U S IN E S S .” Price, $50.00. F ull p a r tic u ­
lars F R E E ! M ake $300.00 weekly. Send
$2.00 N O W fo r $5.00 w orth Assorted S a m ­
ples, C atalog ,
Rules and
P a rticu lars.
Refund first order. (E s t., 1919. R ef.: D un
& B rad stre e t). Season is here.
R u sh!
W ire or w rite.
F e rg u so n M fg . C o.
322 N. Senate Ave.
Dept. 25
In d ian ap o lis , Ind.
ATTENTION:
V E N D IN G
winner, the word “Oil” lights up on
the back panel, indicating to the mer­
chant that the player has indeed
struck oil.
Multiple coin slot action permits
the player to play as many as 5 coins
at one time, and receives a top p.
off of as much as $7.50.
Ray’s Track Given
“$100.00 Test”
Step into the Ray’s Track depart­
ment at the Bally Manufacturing
Company factory, and you will see
dozens of machines all busily operat­
ing by themselves, with the electric
coin-chute going in and out as if by
magic, and the nine horses galloping
up the track and back in a never-end­
ing “inspection sweepstake.”
These machines, according to Ray
Moloney, president of Bally, are be­
ing given the ‘$ 100.00 test” prior to
being shipped. “Each and every
Ray’s Track,” says Ray, for whom
the game was named, “is automatic­
ally operated the equivalent of $ 100.00
worth of nickel play, There is noth­
ing on the machine that can wear
out, so the test does not in any way
effect it. But it will reveal any pai-ts
which may not have been perfectly
adjusted, and enable us to correct it
before the game is shipped. After
each machine is run 2,000 times, it is
again thoroughly inspected, re-lubri­
cated and ready to go out and bring
home the bacon for the many opera­
tors who are placing Ray’s Track in
all parts of the country.
M A C H IN E
OPERATORS
W R IT E F O R F R E E S A M P L E S A N D P R IC E S O F O U R N E W
PEANUT-SHAPED CH EW IN G GUM
W ill vend in a n y p e a n u t ve n d in g m achine.
A fa s t seller— people b u y it because they lik e it.
U . G . G R A N D B O IS C O .
“ Q U IC K
kalam azoo
H E N R Y - T H E
. M i c h i g a n
K IT !”
E v e ry P in G a m e a n d P a y T able O pe rator should carry a “ J IF F I- H A N D I-
K IT ” a t a ll tim es to tak e care of h is m ost com m on service calls. T his k it
co nta ins 150 ind ispensable parts, consisting- of S p ring s of all kinds, such
as rebounds, inside an d o utside plungers, s lid in g panel, barrel, curled and
s tra ig h t flags, kicker, extension, an d p lay in g lield springs; K u n w a y gates;
Steel an d G lass B a lls ; a n d P lu n g e r B um pers.
A bove “ J IF F I- H A N D IK IT ” No. 5K ,
A lso
price, $4.50 each
“ J IF F I- H A N D IK IT ” No. 10K, price, $3.75 each
N O . 10K consists of 150 assorted Springs and P lu n g e r B um pe rs, b u t no
B alls. T ry a sam ple “ J I F F I - H A N D IK IT ” a t once an d g re atly reduce vour
service costs.
L O U I S H E N R Y , 9 2 6 L i n d l e y A v e ., P h i l a d e l p h i a , P a .
© International Arcade Museum
Ju7ie, 1936
“Races’- Two Years,
Gets 2nd W ind
p A C E ’S “RACES” are celebrating
their second anniversary and ac­
cording to H. L. Baker, vice-presi­
dent of Paces Races, Inc., sales for
the first six months of 1936 have
reached a new peak. From all appear­
ances 1936 will be the banner year.
A s hipm e nt of 50
custom er who has
Paces Races fo r a
500 now operating.
Mr. Baker stated that “The sales of
Pace’s ‘Races’ have even surprised
us as they have far surpassed our
expectations. When we started to
design this machine, we estimated
that 1500 to 2000 machines would be
the maximum that we could sell, but
to date 4000 ‘Races’ have been manu­
factured and sold and no letup in
sight.”
Pace’s “Races” apparently have
earned a definite place in the operat­
ing field. There has not been one
instance reported, according to Mr.
Baker, where an operator was forced
to remove a “Races” from a loca­
tion due to poor receipts, The sales
of “Races” prove that operators are
willing to pay the price for equip­
ment when they know their invest­
ment will bring good returns.
One big reason for the outstand­
ing sales record of Pace’s “Races”
is attributed to the unique sales pro­
gram mapped out and adhered to by
E. W. Pace, president and sales man­
ager. To a great extent distributors
and operators have been benefited by
this program and it has reduced com­
petition in their territories to a
minimum.
The factory is purchasing addi­
tional machinery and acquiring more
floor space to accommodate the in­
creased demand for the machine.
About 600 servicemen have been
trained by Paces Races school, and
these men are scattered throughout
the civilized world.
http://www.arcade-museum.com/

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