Classic Mode

Automatic Age

Issue: 1936 January

E R I C A ’ S FI NEST
P H O N O G R A P H AT A M E R I C A ’ S L O W E S T
L e a d in g
PRICE”
by
M E R IT / . . .
in
th e
short
space
y e a r— th e R O C K O L A
of
one
M u lti­
S e le c to r p r o v e s it s e lf A m e r ­
ic a ’s
S e e a n d h e a r t h e R O C K O L A M u lt i- S e le c t o r
at
R O C K - O L A
B o o th s
17-18,
49-49A
L e a d in g
P h o n o g rap h !
From the very first day of its appear­
ance, the R O C K O L A Multi-Selector
was quick to prove its merit. Quick
to convince muSic operators that it
is tops in tone, tops in mechanism,
and tops in beauty.
The result is that in the short space of
one year, the R O C K O L A Multi-Selec­
tor has1 established itself as America’s
Leading Phonograph. And today it
is right on top. Ahead of everything
M a c h in e
industry’s most outstanding product!
This leadership— this proven succe_ss
— is the result of merit. Sheer merit.
It is the result of the quarter of a
million dollars that went into the
building of the R O C K O L A M ulti­
Selector. Of its expert workmanship.
Of the top quality of every piece that
goes into its making. In fact, every­
thing about the R O C K O L A M ulti­
Selector emphasizes its outstanding
merit and leadership!
Throughout the length and breadth
of the land— from Los Angeles to
New York and from Seattle to the
Gulf of Mexico — the R O C K O L A
Multi-Selector is the reigning favor­
ite. In every part of the country, it
is welcomed in the very best loca­
tions.
Everywhere thousands and
thousands of people are being thrilled
by the true, rich quality of its tone
— and by the distinctive beauty of its
design.
It is making enthusiastic
boosters of the most seasoned oper­
ators in the country. And above all,
the R O C K O L A Multi-Selector is
bringing prosperity and security to
e v e r y operator who buys it. It is bring­
ing them the easiest operating and
the steadiest profits in the business!
So write or wire for all the facts at
once. Today! Let the R O C K O L A
Multi-Selector make 1936 the finest,
richest, happiest year you have ever
know n!
ROCK-OLA
M A N U F A C T U R I N G
C O R P O R A T I O N
800 North Kedzie Avenue
Chicago, Illinois, U. S. A.
http://www.arcade-museum.com/
m
iV-'v
m
•
t o d a y ’s
- to - th e - m in u te
id lin e s in th is m o r n in g ’s
p ape r.
It s a p p e a l is f r e s h .
T im e ly .
B r ig h t .
I t is t o d a y ’ s t a b l e !
and
h e a r in g
about
spec­
t a c u l a r a i r r a i d s a n d t e r r i f ic b o m b ­
in g s .
So
it
is
o n ly
n a tu ra l
th a t
th e y a re t a k in g to th is g r e a t n e w
‘‘s o u n d
e ffe c ts ” t a b le .
u ra l th a t B O M B E R
O n ly n a t­
is g o i n g o v e r
s o b i g w h e r e v e r i t is p l a c e d .
e rs
a re
t h r ille d
e v e ry
set o ff a b o m b .
P la y ­
t im e
th e y
E v e r y tim e th e y
h e a r t h e l if e - li k e e x p l o s i o n . E v e r y
t im e th e y see th e
f la s h in g
lig h t s .
A n d t h e p l a y t h e p u b l i c is g i v i n g
SEE
B O MB E R
AT T H E
B O M B E R h a s s ta r te d s o m e o f th e
b ig g e s t p i n t a b le c o lle c t io n s s e e n
in m a n y a d a y !
BO O TH S
17-18, 49-49A
it s t h r i l l i n g
— it s f l a s h i n g
800
'LOOK
TO
“ s o u n d e ffe c ts ”
l i g h t s — it s b r i l l i a n t
ROCK-OLA
— p lu s
it s
e v e ry
ROCK-OLA
teH aH onal Arcade ■ L s e im i
K e d z ie
A venue,
FOR
e x c it in g
is
w ar
th e
o p e ra to r
som e
of
th e
•
a c tio n
a p p e a l—
p in
in
•
ta b le
th e
fo r
b u s in e s s .
T h e ta b le f o r e v e ry lo c a tio n .
For
A n d th e t a b le fo r
h e a v ie s t,
and
m ost
s p e c t a c u l a r p r o f it s o f t o d a y !
Go
a fte r
th e s e
y o u r s e lf .
of
BOM BER
th ro u g h o u t
e n tir e t e r r ito r y .
in
ev e ry
and
s ta rt
th e
do
it
on
N ew
your
Year
p r o f it s .
You
as
s h o o tin ’
w ith
of
to
G et
order
in
a
re al
depend
now .
w ith
of
a b s o lu te ly
w eeks
ro u te ,
su re
B O M B E R ’S s u re a p p e a l.
b arrag e
your
P la c e B O M B E R
lo c a t io n
c e le b r a tio n
can
p r o f it s
F ir e a w a y w it h a n a r m y
BOM BERS
good
com e.
on
Y o u can
a
s te a d y
e a r n in g s
So
get
fo r
s ta r te d
your
to
your
R o c k o la -
D is tr ib u to r
$4 2 50
at
once!
MAHOFACTORING
N o r th
it s
great
BOM BER
n e are st
ROCK-OLA
W ith
and
e v e ry te r r ito r y .
E v e r y w h e r e t h e p u b l i c is r e a d i n g ,
s e e in g ,
c o lo r —
•
C h ic a g o ,
00RP0RATI0N
Illin o is ,
U . S. A .

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