Automatic Age

Issue: 1936 January

e a lu r e s
as

*
C H A N G IN G
ODDS
D I A L : By means o f F O R T U N E ’S dial, the player can see both the present and
future odds for each pocket on each play. In other words, he can see what the odds are o n each pocket for
the game he is playing and, also, what the odds w ill be for each pocket o n the next play. This special,
exclusive feature— never before used on a table— puts F O R T U N E miles and years ahead o f all other coin
machine products!
F U T U R E P L A Y F E A T U R E : The Future Play Lever, shown in the front part o f the cabinet, enables
the player to hold the ball in the pocket while he turns the O dds D ial by inserting a coin in the chute.
The player can keep turning the dial as many times as he wishes— each time inserting a coin— until he
comes to a Free Play w hich automatically drops the ball to be played again. ^ As every experienced oper­
ator knows, the Future Play Feature is the greatest o f all features for the purpose o f opening new territories
and keeping old ones! The Future Play Feature has been needed ever since pay tables first saw the light of
day, and, now, F O R T U N E gives you the opportunity o f being first w ith this great money-making device.

1 O R 5 B A L L S : FO R T U N E , in addition to all its other top notch features, brings you the convenience
and desirability o f the 1 or 5 b a ll device, by w hich you can use the table w ith either 1 or 5 b a lls — just as
you like, just as conditions demand.

C A B IN E T
B E A U T Y : There has never been anything that even comes close to resembling the flash­
ing beauty o f F O R T U N E ’S cabinet. It is as dazzling as a chest o f glittering gold. To get an idea o f how
good F O R T U N E w ill loo k in your locations, im agine a modernistic cabinet, 44 by 21 inches, w ith a
golden-tan background, shot-sprayed by a thousand sparkling specks o f blue . . . picture the effect o f the
jet black border emphasized by touches o f bright red and sunny yellow . . . and, then, picture the miracle
o f an ivory white playing field studded w ith colorful futuristic skyscrapers! Picture all this beauty, and you
w ill swear that, "F O R T U N E is a masterpiece o f art and design!” A nd to top it all, F O R T U N E is as solid
and strong as the skyscrapers o f stone and steel pictured on its playing field. As an example, just note the
legs on F O R T U N E ’S cabinet, newly designed for beauty and strength. They are absolutely the best in
the business.
M E C H A N IC A L
F E A T U R E S : The fact that F O R T U N E is a Rock-Ola product is your guarantee
that F O R T U N E is a dependable product. T o operate a machine "B u ilt By Rock-Ola” is to operate a
product that is sure and smooth in operation 24 hours a day and every day o f the year.
. . t h e r i c h e s t o p p o r t u n i t y ! " : F O R T U N E stands alone as the finest table the industry has ever
known. N o th in g even approximates the m agic o f its appeal, the come-on o f its future play, and the fascina­
tion o f its changing odds. F O R T U N E gives you a priceless com bination that can’t be beat. By every rule
and measure in existence, F O R T U N E definitely represents the richest opportunity in the business today.
The opportunity o f a lifetime! So act now and scoop the town! W rite, wire, phone, or come in today!
R O C K - O L A
800
©
NORTH
K E D ZIE
M F G .
AVENUE
C O R P O R A T I O N
C H IC A G O ,
I L L I N O I S , U. S. A.
useum.com/
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E R I C A ’ S FI NEST
P H O N O G R A P H AT A M E R I C A ’ S L O W E S T
L e a d in g
PRICE”
by
M E R IT / . . .
in
th e
short
space
y e a r— th e R O C K O L A
of
one
M u lti­
S e le c to r p r o v e s it s e lf A m e r ­
ic a ’s
S e e a n d h e a r t h e R O C K O L A M u lt i- S e le c t o r
at
R O C K - O L A
B o o th s
17-18,
49-49A
L e a d in g
P h o n o g rap h !
From the very first day of its appear­
ance, the R O C K O L A Multi-Selector
was quick to prove its merit. Quick
to convince muSic operators that it
is tops in tone, tops in mechanism,
and tops in beauty.
The result is that in the short space of
one year, the R O C K O L A Multi-Selec­
tor has1 established itself as America’s
Leading Phonograph. And today it
is right on top. Ahead of everything
M a c h in e
industry’s most outstanding product!
This leadership— this proven succe_ss
— is the result of merit. Sheer merit.
It is the result of the quarter of a
million dollars that went into the
building of the R O C K O L A M ulti­
Selector. Of its expert workmanship.
Of the top quality of every piece that
goes into its making. In fact, every­
thing about the R O C K O L A M ulti­
Selector emphasizes its outstanding
merit and leadership!
Throughout the length and breadth
of the land— from Los Angeles to
New York and from Seattle to the
Gulf of Mexico — the R O C K O L A
Multi-Selector is the reigning favor­
ite. In every part of the country, it
is welcomed in the very best loca­
tions.
Everywhere thousands and
thousands of people are being thrilled
by the true, rich quality of its tone
— and by the distinctive beauty of its
design.
It is making enthusiastic
boosters of the most seasoned oper­
ators in the country. And above all,
the R O C K O L A Multi-Selector is
bringing prosperity and security to
e v e r y operator who buys it. It is bring­
ing them the easiest operating and
the steadiest profits in the business!
So write or wire for all the facts at
once. Today! Let the R O C K O L A
Multi-Selector make 1936 the finest,
richest, happiest year you have ever
know n!
ROCK-OLA
M A N U F A C T U R I N G
C O R P O R A T I O N
800 North Kedzie Avenue
Chicago, Illinois, U. S. A.
http://www.arcade-museum.com/

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