Automatic Age

Issue: 1936 February

$888 l l
i3J3£
9 3 r §71
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There’s always open house at Rock-Ola .r t l 1 values. The pro< ict^ listed here offer you
the key to easier opei
sand steadier pr<
FORTUNE, with its famous F U ­
^LASHLITE has a n a t i o n ­
TURE PLAY AND CHANGING
wide reputation for producing
ODDS FEATURES, presents the richest opportunity in fg.
Sfits foT'^Tfe'optffator. Sensational profits! Profits that
the coin machine business today! FORTU N E is rich ir
Result from the come-on appeal of the “free-game” coin
beauty, in come-on appeal, in fascination, and in mechaj£‘
rchute . . . the perfect pin and pocket arrangement— the
ical perfection. W hat’s more, it is rich in sheer prj
best in the business . . . and the clever tie-up of lights
producing ability. The ability to make money fast^
with the action on the field and back-panel. FLA SH LIT E
money. And steady money. FORTUNE
is built expertly and carefully by Rock-Ola engineers.
can be operated with either 1 ball or 5.
And it is built for the one purpose of increas- $C"T 5 0
ing operators’ earnings everywhere!
V I*
.JL. T P f| I A N
The first 1 or 5 ball pay A ^oW / The
I n U u fiH
table with the “changing pockets”—
The automatic dice ma­
the impressive field of armored knights/andyCharging
★ BLACK MAGIC chine that has proved its
warriors — the cabinet of rare beauty^n#ympressive
mechanical perfection! That has proved its appeal. And
design. TROJAN is an extra-size table/It,j*jalso a table
that has proved its superior profit-making ability! BLACK
11 cashboxes
of extra strength and sturdiness. A tat
MAGIC is a machine of brilliant money-making achieve­
money-maker
and extra-heavy profits. A great conf/h
ments that rival the jackpot days of old! It is a tried
of the highest order! W IT H M IN r
and proved performer. A first class investment
,ER $89-50
$72-50
ATTACHMENT $7.50 EXTRA.
for sure and steady profits.
*
FORTUNE
pay table that meas-
inches by 22 inches!
The table with the 1 inprtf^ta^l ball that roams and
bounces over the big roonny r iflin g field. The table with
the perfect pin arrangerai^&that^^sures steady play. And,
at the same time, assUraf^the frreatait NET * Q Q c n
tfae M y th e biisino&!
business! / , k . ^05f*
profits of any pay tgtoleJnt&ie
★ DE LUXE 46
gj
SOMBER is scorin
perfect hit
in every territ
ith its famous
“sound effects^SfcH^sure-fire wa
ppeal, it is the ideal
table for tom yU 0t tiS ^ae Q&fectl with the screaming
g world events of
headlines iraflwrpapers.
the day. SoTWturally BOMBE1
hit. Naturally it is
going over big. And it is just Styfatural that BOMBER
should capture some big, booming profits for you right now!
★ BOMB
ROCK-OLA
MANUFACTURING
HOLD and D RAW is the
finest counter game the
business has ever known! The greatest little machine
on the market today. It is famous for its aristocratic
appearance. Its distinctive design. Its exclusive feature
of 2 spins for 1 coin. Its 5 sets of reel strips. Besides,
HOLD and D R A W is famous for its extra-strengthened,
supremely-simplified mechanism. And on top of every­
thing else HOLD and D RA W is known up and down the
land for the surest, steadiest profits of any
$29-50
machine in operation today!
★ HOLD & DRAW
See your Rockola-Distribiitor today. He has all
of these."key” products from Rock-Ola’s
open house of mechanical magic.
CORPORATION
800 North Kedzie Avenue, Chicago, Illinois, U. S. A.
© International Arcade Museum
http://www.arcade-museum.com/
SUPREM E
P A C E S “R A C E S ”
w o r ld - w id e
Represent the supreme accomplishment of all time
in the coin machine industry
* * 1 ? A" # 1
Are acknowledged by all operators, jobbers and distributors to be 99%
perfect today— from a mechanical standpoint.
H. L. B A K E R , Vice-President of Paces Races, Inc., also Vice-President of Pace Manufacturing
Co., Inc., the world’s greatest coin-operated machine engineer who perfected “RACES” from the
ground up, says:
Cleaner. Dirt, grease, dust or dampness will not
interfere with the operation of PACES RACES.
“The pneumatic principle is the easiest for the
operator to understand. We do offer a week’s mechan­
ical instruction free so that your service man can
render 100% service in the shortest possible time.
This means maximum collections. We guarantee that
anyone can service PACES RACES after our school­
ing. It is not necessary to be a graduate electrical
engineer. There is rubber tubing in PACES RACES
but this is foolproof. Rubber tubing will not short
circuit and burn up your machine.
“When Mr. Pace and I discussed what system we
should use in ‘RACES’ I told him we could build
‘RACES’ much cheaper with a full electric system
but that the machine would not stand up— that after
three or four months use the entire electric system
would break down and we would be out of business
and would lose the good will of our customers which
we have taken 10 years to build up.”
“No system except the pneumatic system employed
in ‘RACES’ motivated by electric motor can possibly
stand up under the terrific grind and wear and tear
to which ‘RACES’ are subjected, due to the extraor­
dinary play which ‘RACES’ receive.”
Says Mr. Baker: “The pneumatic principle is noth­
ing new. It was successfully used in pianos years
ago, some of which are giving perfect service after
30 years of constant use. The best pipe organs today
are operated pneumatically. The brakes on all loco­
motives, pullman cars, street cars and motor buses
prove the reliability of the vacuum system.
“Our broad patents have forced imitators of
‘RACES’ to go the secondary route which is electrical.
Electrical contacts cannot and will not operate even
with a minimum of dirt. The pneumatic system eats
dirt and expels it through the lungs in the power
plant provided for this purpose. The ‘RACES’ is
known among many operators as Paces Vacuum
The answer was:
“WE BUILD PNEUMATICS 99
We have been building them 18 months—since Sept. 1 st 1934— the first “RACES” we built and
each and everyone of 2500 more are on location today and giving 100% service.
N O A LL-ELEC T RIC SYST EM C A N O R W IL L ST A N D U P —
r * i • *
>
.
W H E N IT IS P R O V E N T H A T IT W IL L — W E W IL L M A K E IT.
U N T IL IT D O E S — W H Y E X P E R IM E N T — IT COSTS Y O U M O N E Y .
W H A T Y O U W A N T IS A M A C H IN E T H A T T H E TEST O F T IM E
H A S P R O V E N TO BE F O O L -P R O O F — 100% PER FEC T .
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P A T E N T S “ A P P L IE D
F O R ” C O V E R IN G “ R A C E S ” A R E T H E
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M O S T S W E E P IN G T H A T H A V E E V E R B E E N M A D E C O V E R -
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^
^
IN G A N Y M E C H A N IC A L L Y O P E R A T E D M A C H IN E . W E W IL L
PR O SEC U TE TO T H E
L IM IT
A N Y
IN F R IN G E M E N T S , W H IC H IN C L U D E S T H E M A N U ­
F A C T U R E R , T H E D IS T R IB U T O R , T H E
O P E R A T O R , O R T H E L O C A T IO N .
PACES RACES, Inc.
500 South M ichigan Avenue, C H IC A G O , IL L IN O IS
PA C IFIC COAST— 1182 Market Street, SAN FRANCISCO, CAL.
© International Arcade Museum
http://www.arcade-museum.com/

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