20
you such-and-such-a-thing,
in turn telling this same
such-a-thing to others . • .
to you” . . . and from you
AUTOMATIC AGE
and you
such-and-
“from me
to others.
“Sell” Your Locations
Operators, for their own protec
tion in the perpetuation of coin game
operation in their respective terri
tories should commence their person
ally conducted propaganda campaigns
at once. They should make early and
repeated calls on each of their loca
tion owners in giving each location a
“SELL” on coin games.
By a “SELL” on coin games is not
meant a sales talk presenting the
earning power or mechanical perfec
tion of some particular game, or the
advantages and permanent satisfac
tion to the operator.
We mean SELLING the location
owner on the wonderful work coin
games have done and are doing in
bringing back prosperity— not only in
bettering {he business of that indi
vidual location, or in the number of
people who have been given direct
or indirect employment by manufac
turers of coin games—but most of all
in the stimulated circulation of
money which coin games have effected
everywhere and among all classes.
This service, too, was rendered to
business and to the people at a time
when merchants were finding it diffi
cult to locate sufficiently saleable mer
chandise to enable them to keep their
businesses going, and during a de
pression when even government meas
ures could not speed up money cir
culation fast enough to meet the em
ergency. Also at a time when fac
tories in other lines of manufacture
were closing down, while coin game
manufacturers, and those concerns
from whom they were buying mate
rials and coin game parts, were giv
ing employment to thousands and
thousands of people who otherwise
would have been at a loss to find
work.
Likewise, give your owners a SELL
on coin games as a form of diver
sion and amusement. Certainly, no
player of coin games views such
contrivances only for their possible
reward, anymore than the “dime-a-
hole” wager is the only reason a per
son plays golf, or the “tenth of a
cent” stakes is why Contract Bridge
is so popular. To 99.4% of the peo
ple playing pin games, such games
are a source of fun and diversion, and
not nearly as costly in their partici
pation as is golf, trap shooting, or
billiards.
April, 1936
New Attitude Toward Rewards
Then too, the attitude of people to
ward reward-offering games is chang
ing. Millions of people today attend
race tracks, whereas a few years ago
only the “no goods” were supposed
to be interested in the Sport of Kings.
Our most refined womenfolk now be
long to afternoon card clubs where
they play for a Table Prize of one
dollar or more per guest. And some
of our most prominent womenfolk are
advocating lotteries. Even churches,
charitable organizations, and other
civic and social bodies are employing
raffles, paddle wheels, “Corn” games
and the like for money-raising pur
poses.
But the one thing every operator
should SELL every one of his loca
tions is the desire by the location
owner to in turn SELL his playing
public on the foregoing facts pertain
ing to coin games.
Hundreds of people visit these lo
cations each week, and are invariably
on very friendly terms with the pro
prietors. These patrons and friends
of location owners are also tax pay
ers and voters.
They evidently see nothing wrong
in playing coin-operated games or
they would not do so, at least not
openly. What is more, these same
people are just a little “fed up” on
reform movements. Their disgust
junked prohibition. They ignored the
“Devil’s Playground” preachings of
would be and self-appointed censors.
And they just can’t be bothered with
anti-cigarette movements. People are
more broad and liberal-minded. They
want to be left alone to enjoy those
things they look upon as pleasures of
life— a beverage, perhaps, possibly a
super-production, maybe a cigarette
. . . or the playing of a coin game.
Start Campaign “At Home”
The location owner will find such
people (and there are millions of
them) a sympathetic and influential
avenue for effective propaganda in
accomplishing those ends which are
of as much interest to owners of lo
cations as they are to the operator.
Every operator should start his
own “from-me-to-you” campaign at
home, and most important, AT
ONCE. Too often does he wait until
the horse has been stolen before he
gives any great concern to the pad
lock. The writer believes it would be
far more profitable for the operator
to give more attention to the stable’s
locking devices before “Old Dobbin”
is reported as among those missing.
E n t ir e In d u s t r y F e e ls E ffe c ts
o f R e c e n t F lo o d s
^^L T H O U G H the warehouses and
offices of coin machine jobbers in
the Pittsburgh district escaped seri
ous damage from flood waters last
month, reports indicate that an ines
timable number of machines and lo
cations in the territory were severe
ly damaged.
try some good. Thousands of ma
chines have been destroyed in the
flooded area, and all of these will have
to be replaced as soon as business
houses are put in shape again so that
they can conduct a normal business.”
Floods in other middle-eastern and
New England states have seriously
Work of rehabilitation is going hampered the business of coin ma
ahead rapidly in the business areas chine firms, according to reports of
of Pittsburgh and neighboring cities jobbers and distributors in and near
and it was expected that the flood- the stricken areas.
According to the Hercules Sales
stricken areas would be opened to the
Organization,
of Newark, business
public before the middle of April.
between their firm and operators in
B.
D.Lazar & Company, leading
Hartford, Connecticut, where flood
Pittsburgh distributors, report that
damage was great, is at a standstill.
flood waters wrecked a large number Mail which they sent to Pittsburgh
of machines throughout Alleghany went unanswered for several weeks.
County. As a result they expect a
Fitzgibbons Distributors, Inc., of
boom in sales and repairs.
New York City, report that several
“Although the flood has affected a shipments of machines into the flood
good number of our customers and ed districts of New England and up
is certain to reflect on business con per New York have been heard
ditions in general for some time to from, and that others have arrived
come,” Mr. Lazar declared, “in the at their destinations as much as a
long run it is bound to do the indus- month late.
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