L ik e
19
AUTOMATIC AGE
April, 1936
C h a r ity — P r o p a g a n d a
B e g in
at
S h o u ld
H o m e
By R ay Becker
Sales Manager , J. H. Kemey & Co.
America First” are typical examples
of propaganda for worthwhile causes.
M
Y F A T H E R , though at that
time the head of a chain of
cigar stores, was not overly
proud of the fact that his stores sold
cigarettes, and did not like to have
anyone smoke them in his home. His
wife (my mother) in later years
would no more think of entertaining
without having cigarettes for both
her gentlemen and L A D Y guests than
she would think of receiving those
guests through the cellar instead of
the front door.
The coin game business needs
propaganda. Not the sort of unjust,
ax-grinding, and uninformed publicity
it now secures from some newspaper
editors, author-reporters, radio com
mentators, and professional reform
ers. Because that is the unfair and
unfavorable
type
of
propaganda
cigarettes, beverages, and the “mov
ies” received. Even bathing suits and
dance posture have in earlier days
come in for their share of such harm
ful propaganda.
“Devices of the Devil”
In my father’s time, cigarettes
were looked upon as “ Devices of the
Devil.” Today, even the clergy smoke
them.
The same has been true of the
“movies.” N ot so long ago moving
pictures were being denounced in
churches, schools, and homes as path
ways to Hell. Now, ministers’ families
and the sons and daughters of
presidents of Parent-Teacher Asso
ciations attend moving picture theatres
regularly.
You have, of course, heard the
admonition, “lips that touch liquor
shall never touch mine.” Today, those
liquor-shunning lips would be a waste
of time. No one is now greatly con
cerned about the “ Evils of D rink,”
and even the homes of some of our
most highly respected citizens have
marvelous “19th
Holes” in the
basement.
Propaganda Campaigns
What has brought about these
changes in attitude and view-point?
And within such a comparatively
short time? Is it because people are
And
like
charity,
should begin at home.
Ray Becker
“going to the dogs?” Personally, we
don’t think folks are becoming any
more “dog-gy” today than they ever
were.
Intensive p r o p a g a n d a campaigns
have been responsible for the present
generation looking at these things in
a different light than their fathers
and grandfathers did.
To some folks, however, the mere
mention of the term propaganda
causes them to shudder; associating
the word, as they do, with its World
W ar significance, or deep dark in
trigue and Communism.
Industry Needs Propaganda
Actually, there can be propaganda
for good as well as for corrupt pur
poses. Educating children to the
benefits of daily tooth brush exercises,
and encouraging people to “ See
© International Arcade Museum
propaganda
In the case of coin games, propa
ganda should commence with the op
erators themselves, their location
owners, and the people in their ter
ritories who enjoy playing coin
games. And they should start to do
so immediately as a protective meas
ure meeting current inroads and as a
safe-guard for the future.
Word-of-Mouth Campaigns
“ But, how in thunder,” the oper
ator asks, “how in thunder can an
operator carry on his own propagan
da program?”
By a word-of-mouth campaign.
Word-of-mouth campaigns have elect
ed presidents of the United States,
and have caused shortages in the
pickle market because “ the story got
around” that sweet-sours would put
a stop to -milady’s increasing pound
age.
The writer calls it “from-me-to-
you” advertising. That is, my telling
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