Automatic Age

Issue: 1935 October

October, 1935
AUTOMATIC AGE
122
Coin Machine Operators!
Here’s All The Dope . . . In a Nutshell!
T otal
Columns o f
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June
July
Serttmter
August
Advertising
550
The carefully
prepared graph
shown here is an
accurate picture
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of A U T O M AT IC AG»
dominance over
all other trade
magazines in terms
of total advertising
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over a six-month
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In AUGUST and SEPTEM BER
Automatic Age led 2nd largest publication by 25 per cent
Automatic Age led 3rd largest publication by 38 per cent
Automatic Age led 4th largest publication by 39 per cent
Automatic Age Leads in Total Advertisers!
In the September issue 151 separate advertisers used
either display or classified advertising in AUTOMATIC
AGE. Publication No. 2 carried 109 advertisers. Pub­
lication No. 3 carried only 83 advertisers. Publication
No. 4 had only 78 advertisers.
T h e
O
p e r a t o r ’s
© International Arcade Museum
i n
t o t a l
a d v e r t is in g
This is one of the Big Reasons why
Operators prefer A U T O M A T IC A G E
C o in m a c h in e buyers, operators, job b e rs a n d
d is trib u to rs , w a n t to k n o w w h a t is n e w each
m o n th . They k n o w t h a t A U T O M A T IC A G E
carries more new s an d ad v e rtis in g o f new m a ­
chines a n d p roducts th a n a n y oth e r p u b lic atio n .
T hat's w h y more op erators read A U T O M A T IC
AGE.
B ig g e s t
D
o l l a r ’s
W
o r t h !
http://www.arcade-museum.com/
Place Used Machines
on the “Block”
Word comes from Birmingham that
city officials have again caused all
machines to be removed from loca­
tions. Constant pressure by H. L.
Anderton, attorney for a group of
church people, finally caused the
police commissioner to give operators
forty-eight hours to remove machines.
As a result of this ban, Birming­
ham Vending Company has placed
all of their machines on the “block.”
Their spacious three story building
is jammed with hundreds of the latest
model machines. In order to make
room for all of the new machines
being released, Birmingham Vending
Company desires to sacrifice all of
their used equipment.
Rock-Ola Offers Giant
Pay Table
Much has been spoken and written
recently about the future of pay
tables. Some say yes. Others say
no. The subject is good for some
spirited conversation whenever it is
brought up.
A recent article here touched a
very optimistic note in regard to the
influence of the pay table on the
future of the industry. The un­
disputed fact was pointed out that
the success of any type of coin­
operated equipment rests entirely with
its degree of acceptance and approval
by the playing public. And anyone
who is at all familiar with sales
figures and operators' earnings on the
pay tables now on the market knows
that they have very definitely taken
a strong hold on the public’s fancy.
It was also pointed out that the
many recent improvements and re­
finements made have given the newer
W e W ill Trade
Turn in your idle Pace, Mills,
or Watling slot machines to
apply on sure “winner” mar­
ble pin tables, skill and auto­
matic. Your pick from the lead­
ing manufacturers— Bally, Ex­
hibit, Rock-Ola, Pacific, Mills,
Evans, and Keeney.
“WINNERS FROM THE HOUSE
OF WINNERS”
Silent Sales Co.
Sile n t Sales B u ild ing
Minneapolis, Minn.
123
AUTOMATIC AGE
October, 1935
pay tables so much real merit that
they are bound to tighten their hold
on public favor. Into these new
games has been incorporated such a
degree of class, style, and distinction
that they entirely deserve the fine
reception they have received every­
where. And now special interest
centers around the large, impressive,
extra-size job that is now accepted
as a very important coin machine
development.
Rock-Ola’s new DeLuxe 46 is a
pay .table done in the grand manner.
The cabinet, designed by one of the
country’s outstanding industrial de­
signers, is a brilliant and striking
piece of work that could very well
take a conspicuous place in luxuri­
ous surroundings. The playing field is
colorful. As a matter of fact, the
positive appeal of color is said to
be utilized to a greater extent in
Rock-Ola’s DeLuxe 46. The result
is a splurge of colorful appeal that
cannot help but arouse player interest
to the highest possible degree. And
when more people play pin games,
every one benefits— especially the in­
dustry as a whole. But the biggest
drawing power of all in this great
new table, according to Rock-Ola
officials, is the very size of it! The
huge size of the game, at first glance,
is compelling. The cabinet is 46 by
22 inches— a huge area of graceful
lines and brilliant colors.
Rule on Gig Venders
in British Homes
The British Tobacco Trade Asso­
ciation has announced that in the
future no person or firm may install
a cigarette slot machine in a private
house unless it is bought outright at
the full retail price, according to a
recent report by Assistant Trade Com­
missioner Henry Stebbins, London.
Hitherto, the individual or firm has
been able to obtain these machines
free in much the same way that a
garage obtains a gasoline pump. The
machines were supplied regularly with
cigarettes.
Cigarette machines first came on
to this market about three years ago,
and it was recognized at the start
that they might offer severe competi­
tion to the regular tobacco retailer.
This has in instances been the case,
and the decision of the Tobacco Trade
Association was designed to protect
the tobacconist. However, in order to
avoid hardship on those who already
have cigarette machines installed on
their premises, the Association will
© International Arcade Museum
allow existing machines to be sup­
plied with cigarettes as usual. The
penalty for violating the new rule
will be the refusal on the part of
the tobacco manufacturers to supply
cigarettes at wholesale prices.—
Specialties Division, U. S. Dept, of
Commerce.
Industry as a whole is paying
more attention than ever before to
product appearance, and the coin
machine industry ranks well up in
front for painstaking attention to de­
sign. A fine specimen of design is
this horoscope envelope vended by
“Plantellus,” coin-operated astrology
machine manufactured by Bally Man­
ufacturing Company.
Salesboards Subject
to Sales Tax
Montgomery, Ala.— Final and de­
tailed instructions in the provisions
of the new Revenue Law imposing a
sales tax on punchboards and play­
ing cards, were given recently by
Chairman Henry S. Long, of the
State Tax Commission, to all field
agents of the Tax Department. The
new law was to have become effec­
tive on October 1, and field agents
were told to enforce the law after
that date.
The tax on punchboards is ten per
cent of the gross amount of pur­
chases on the board, the value it
represents, and the tax is levied and
collected by means of a tax stamp.
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