Automatic Age

AUTOMATIC AGE
120
Gerbers Celebrate
20th Anniversary
Paul Gerber and his wife have com­
pleted twenty years of married life.
In celebration of their anniversary
they staged a party on Saturday,
September 21, in the Hotel Sherman,
Chicago, which was attended by more
than 500 friends and relatives, many
of them prominent in the coin ma­
chine industry.
One of the most unique features of
the occasion was a miniature news­
paper, prepared as a surprise by
some friends of the Gerbers and which
was labelled, “ G e rb e r’s W e d d in g
Noose”. A cartoon picture of Paul
occupied a prominent position on the
front page of the paper, and showed
him dressed in the garb of a prisoner,
wearing a ball and chain bearing the
inscription, “20 Years.” Distributed
throughout the paper were a number
of photos of the Gerbers, showing
them in various stages of their lives.
t DON’T BUY
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u n til you have received o u r
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W e have on
h a n d h u n d re d s o f G A M E S
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R E - C O N D IT IO N E D . If
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F E C T m a c h i n e s a t lo w
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Il4l De KALB A ve . - BROOKLYN,N.Y
Food and refreshment of almost
every variety was on hand for the
celebration, and an orchestra was
present, providing music for dancing
which continued “far into the night.”
The “Gay Nineties” company of Chi­
cago put on a hilarious floor show.
Numbered among the guests were
several representatives of the Chicago
Cubs baseball team. Paul is well
known as one of Chicago's most active
boosters of the ball club.
“Mammoth” Is New
Keeney Game
Within the walls of their spacious
Michigan Boulevard plant, production
is moving forward on Keeney’s new
super one-shot automatic gold award
payout game, called “Mammoth.” And
the name “Mammoth” is indeed fitting
to Keeney’s new game, for it’s housed
in a cabinet forty-nine and one-
quarter by twenty-five and three-
quarter inches.
The name “Mammoth” ascribed to
a tremendous elephantine creature of
prehistoric time, is used today in
describing and similarizing anything
of huge size or proportions. So,
some months back, when experimental
work and tests were begun on this
new game, Jack Keeney aptly applied
the name.
The game incorporates $2.00, $1.50
and $1.00 payout tickets. In addi­
tion there’s a gold award hole good
for a $5.00 token if made in conjunc­
tion with the $2.00 hole. This amounts
to a capital prize of $7.00 as the
major “Mammoth” payout come-on
feature. Aside from these possible
awards, there is a mystery hole pay­
ing 10c, 20c, 50c and $1.00.
Jack Keeney states he has had a
dozen “Mammoth” machines out on
location, and that the game has
On M erit Alone!
Simmons Model A is sold to established operators.
No effort is made to increase your competition by
promoting new operators. Furthermore, Simmons
Model A is sold without salesmen, special induce­
ments or merchandise deals.
30-DAY F R E E T RIA L
A PRODUCT OF
e x p e r ie n c e
M a ch in e s purchased prior to Decem ber 1st m a y be used
a fu ll 30 day s w ith priv ile g e o f re tu rn for fu ll re fun d
if fo u n d u nsa tis fa cto ry . W e p ay re tu rn tra n s p o rta tio n
charges.
IM M E D IA T E D E L IV E R Y
V ends all P roducts: Pistachios, Toys, Ball G u m , etc.
S tre ng th and fool proof coin, m echanism
unequalled by any m achine.
Send all orders and inquiries to
S IM M O N S C O IN
4463 N. LIN CO LN AVE.
M A C H IN E
© International Arcade Museum
C O ., IN C .
CHICAGO, ILL.
October, 1935
vindicated his judgement in building
it to his complete satisfaction. In
addition to the attractive size of the
game, the cabinet and playboard are
of the finest amusement machine de­
sign. There are soft tones of color
blending harmoniously with rich de­
signs of contrasting modernistic value.
There’s a natural wood finish on all
sides, and a moulding that gives the
setting an appearance quite similar
to period design. Keeney is advising
all operators and jobbers to prepare
their locations for the entry of “Mam­
moth” which he believes will make
live active spots out of ordinary
business establishments.
France Awaiting New
Regulations
Paris, Oct. 10— French coin ma­
chine distributors and operators are
left in a quandary as the government
commission charged with preparing
new regulations covering the opera­
tion of all types of coin-operated
games and merchandise venders has
once more postponed the publication
of the new rules.
The regulations' were expected to
be ready for application early in
October but an announcement from
the commission reveals that the new
rules will not be made public before
the end of the year. Naturally distribu­
tors hesitate on buying new models
of coin machines until they are
assured that these machines will not
fall afoul of the new regulations.
Faure and Forti, directors of the
JA K firm of coin machine distribu­
tors and operators have found a way
of side-stepping the drastic regula­
tions covering the operation of “pin”
games. The regulations force oper­
ators of coin-operated “pin” games
to operate the games at the low price
of twenty-five centimes, a little more
than one cent, and forbid the award­
ing of prizes other than merchandise
tokens of fifty or seventy-five cen­
times per game played.
Faure and Forti are operating “pin”
games in their Palais Berlitz “sport­
land” at one franc, six cents, per
game and with awards of valuable
prizes for high scores and high week­
ly totals by the simple expedient of
suppressing the coin slots on the
machines and putting several games
in charge of a cashier who collects
from the players and hands out the
prizes. As the games are no longer
coin-operated they escape the regu­
lations.
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