Automatic Age

Issue: 1935 May

to golden profits is on /
T h e idea of pay tables is sweeping the country like wild fire! The great
American public is experiencing a new sensation. I t is sensing the lush pleasure of making silver coins
Jump out of a cabinet. Of actually seeing skill triumph!
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That’s why you have a public to-day thirsting for pay tables. From one end of the nation to the other,
there is an insistent cry and clamor— an ever-growing, relentless demand— for pay tables.
A n d in the midst of all this shout and tumult, there comes to you the
finest, richest, most magnificent pay table imaginable— Rock-Ola’s G O L D R U SH ! A table that com­
mands instant recognition. Packs in the crowds day and night. Holds them fascinated. And keeps
^ ^ ta c k in g up golden profits for vou— profits of $100 to $200 a week!
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't is no wonder that America’s thousands of operators demand G O L D R U S H — the king of one-shot
Pay tables. The table with the lightning trip-hammer payout action. W ith the combination out-and-50c
Pockets. And the exclusive free-play skill pockets.
And so from far and near, from coast to coast, the rush is on. The ru s h to g o ld e n p ro fits . From Boston
San Diego and from M iami to Seattle, it is the same cry and call. The same hurry and roar. The
race and riot to stake a claim on G O L D R U S H profits!
T Q iE picture of G O L D RU SH gives you only a faint idea of its winning
; appeal. O f its fine class and polish. O f its strong, powerful appearance. Just note the heart-beating _
ity of the cabinet. The shiny sweep of its lines. The wide band of je t black with the modern red-and-
i 8 pld motif in the center. Note, too, the border bands of rich green. And the sparkling appearance of the
• silver-like mountings.
^o w look at the playing field itself. Think of the pull and power of the magic words " G o ld R u s h "
ftt the top. Think of the appeal the field will have with its compelling shades of magic gold and royal
PUrple, of sunset reds and amber browns.
A n d notice the play-features. Notice the intriguing arrangement of the
Pms and pockets. An arrangement that allows the ball to run and roam over the entire field with action
that holds you spellbound. And see the out-pockets. Only three of them, every one flanked by encour­
aging winners. And notice those looping, whirling hazards tipped by bullet-coiled guard springs.
Notice all these features, and you will understand why the public cannot resist G O L D RU SH . W hy
°Perators are doing a land office business with it. W hy you can strike gold and make a lifetime clean-up
it in your territory!
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B y every rule and measure, G O L D R U S H looms up as the monarch
all one-shot pay tables. The n e p lu s u ltr a of coin machines— with more beauty, more fascination,
^ore appeal, more action, and more, in fact, of everything.
don’t get left at the post. D on’t get left behind. Take the lead in your territory. Get on to this great
^e\v pay table now. Click off the best spots for yourself. Make sure of real money. Real collections.
^eal profits. Write, wire, or phone your shipping instructions immediately!
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..ILLINOIS, U. S. A. ,
://www. arcaae-museum.com/
A pay table like GOLD RUSH averages all the way from $10 to $40 in a single day.
Every hour means dollars. Every minute counts.
That’s why operators welcome and appreciate the simplicity and perfection of GOLD
RUSH. Built on location-tested principles, GOLD RUSH comes to you with a simple!
carefree mechanism.
GOLD RUSH operators can forget about the mechanical part o
entire attention to the golden profits. From the very
mechanism steps out. and keeps going in grand style. Tin
profit and pleasure.
Just check over these GOLD RUSH qualities. Size them up. Figur
will realize you have discovered a mechanical mine of pure go
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FOOL-PROOF PAYOUT: The GOLD RUSH payout is 100'; ri
play and on all the plays. WhBt’»more, it do< u■■:■■■

And the payout can be corrected if necessary.
ELECTRICAL FEATURES: There arc four large Eveready
tacts nrc silver-pointed. The wiring is solidly soldered and firm
Special electrical features like these give GOLD HUSH real efficiency of
and low cost.
ADJUSTABLE TILTER:
ical tilter C
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PLAYING FIELD: The playing field has a glassy smoothness that gives the ball a fast, gliding
action. This is because every GOLD RUSH board is machine-sanded. Other striking features
of the playing field are its seven brilliant colors. Its new whirl-hazards. Its free-play skill
pockets. Its super-sensitive rebound spring. Its fascinating wing-like wire deflectors. Its bullet-
coiled field springs. Its high tension steel nails, alive with electric action. And the combination
out-and-50c pockets—a daring innovation that will keep the players’ interest for hours.
VISIBLE COIN CHUTE: GOLD RUSH has the latest and most advanced type of visible,
fool-proof coin chute.
BALL LIFT: The ball lift on GOLD RUSH is positive in operation. It never fails. And always
works with fingertip ease.
FEATHER-SMOOTH PLUNGER: The plunger on GOLD RUSH is feather smooth and
super-sensitive allowing the player to exercise the greatest skill with the slightest effort.
SWING-OUT PAY TRAY: GOLD RUSH has the proved and popular swing-out pay tray,
which makes it easy and convenient for the players.
STEEL LEG PLATES: The legs are given extra protection by special steel plates.
Everybody agrees. The nation is united in its choice. GOLD RUSH is America’s top
ranking one-shot pay table. It is the password to the best spots in town. The secret of
record profits—profits of $100 to $200 a week. And what more can you ask?
So determine now to walk away from competition. To step ahead of them all and be the
leader. Write your order if you like. Wire it if you like. Phone it if you like. But what­
ever you do, get your GOLD RUSH pay tables now. Make sure of banking big time
money. Of taking in the richest profits known in the business to-day!
ROCK- OL A MA N U F A C T U R I N G C O R P O R A T I O N
800 NORTH KEDZIE AVENUE, CHICAGO, ILLINOIS, U. S. A.
HMHH
© International Arcade Museu
http://www.arcade-museum.com/

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