W h a t P r ic e
LEADERSHIP . . . ?
rpA/KE a back seat, and nobody says
a word. Be a second-rater, and the
world thinks you are a great guy. But
—step out and pass up the crowd, and
everybody wants to know where the H—
you are going. And why?
Isn’t it the truth?
Just as an example, look at the phono
graph free-for-all, and see for yourself.
This fellow claims he is the “biggest
and oldest”. This one claims he is the
“wisest”. That one admits he is the
“only original and has a monopoly on
the United States Patent Office”. And
still another claims he is the only one
who is “lily white and pure”. In fact, if
you listen to them all, the fellow outside
the charmed circle is nothing but an out
cast. A poor orphan in the storm.
What a life! What a lot of plain and
fancy mud Slinging. And how childish
and irresponsible it all seems. But what
about it? If it gives them any fun, let
the boys dirty themselves slinging mud.
If they feel better, let them puff and
blow.
In the Rock-Ola Organization, selling in
person or in print is considered a re
sponsibility and a trust. Information
must be accurate and in keeping with
the facts.
That’s why we present the ROCKOLA
Multi-Selector to you without a lot of
noise. Without any high pressure sales
manship or misleading gossip.
It is pretty well known that the ROCK-
OLA Multi-Selector, to say the least, is
an outstanding product. Experienced
phonograph operators, who have been
privileged to see and hear it, agree the
ROCKOLA Multi-Selector has real beau
ty, a real mechanism, and a marvelous
tone quality. And that is the reason why
so many operators look upon the ROCK
OLA Multi-Selector as the leader in the
phonograph field.
Now, as the leader, the ROCKOLA
Multi-Selector must pay the price of
leadership. It must expect to be talked
about. And it is. In fact, the ROCK
OLA Multi-Selector is the most talked
about phonograph in the industry.
But keep this in mind—every time you
hear a “Salesman” or read an "adver
tisement” criticising the ROCKOLA
Multi-Selector, that salesman and that
advertisement is, in reality, acknowl
edging Rock-Ola leadership.
For our part, we do not find it necessary
to resort to mud slinging or competitor-
knocking. We prefer to rest our case
with you on the facts. On the product
itself. We know the ROCKOLA Multi
Selector. We know it is a quarter-of-a-
million job. We know it is fully pro
tected by patents and patent applica
tions. We know it is the result of un
hurried care, proved ability, and long
experience. We know the ROCKOLA
Multi-Selector will win your confidence
on its own merits. That you will recog
nize it as the leader in the phonograph
field. And we present it to you accord
ingly—NOT on claims—but on the basis
of facts and merit.
R O C K -O LA
MANUFACTURING CORPORATION
800 North Kedzie Avenue
© International Arcade Museum
Chicago, Illinois, U. S. A.
http://www.arcade-museum.com/