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• • •
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sa y ph o n o grap h s are profitable is to vo ice a known fact. That,
h o w ever, is not the issue. T o -d ay the first thought of the careful pho-
n ograph -operator is to m ake sure of the m echanism . A n d that is
im portant. V e r y important!
It is our prediction, b ased on facts, that you will d isco ver the R o c k c ^
m ulti-selector to be a diam ond not only for profits, not only for b e a /ty ,
but also for true m e ch a n ica l d epend ability. Just c h e ck over these jftter-
esting facts and ju d g e for yourself:
S i l e n t : Th e m echanism perform s without a sound. W ith o u t.
Q uietly and smoothly. So quietly, in fact, that you must lc
sure the m echanism is ru nning.
lurmur.
to make
S i m p l e : A n d the m echanism is sim ple. V e r y s im p le / A n d v e r y effi
cient. T h ere is nothing to g o w ron g. Nothing to jam ^N othin g to stick.
You take off the b a c k door and . . . the cabinet l6oks em pty! T h at's
b e ca u se only the n e c e ssa ry parts are used. A ll /the e x c e ss grief and
b a g g a g e h av e been d iscard ed . T he entire tryechanism a s w ell as
the selector is controlled b y a single cam yossem bly . . . an d the
m ech a n ism itself is driven by the n ew A yp e “ V ” shaped belt.
Th e result is a m echanism that is clean , Heat, and trim. Free of com
plexities. A n d so sim plified, so o rd e rly ,/h a t e ve n a ch ild ca n u n der
stand it. H ere are a fe w of the highlights:
•/
M u lti-S e le c to r: Permits any selection of records. Just press the buttons
and . . . presto . . . as if by madic, your selection of records, in any
order you want them, is played/This is the surest and biggest money-
getting feature in the phonograph business to-day!
A n d the Rockola multi-selector, by the way, is controlled by a special
air cushion to assure smooth operation. (When no selection is made,
the records play consecutively.)
M u lti-C o in C h u te : For 5c and 10c coins, giving one record for every
five cents played. Takes up to 20 nickels or 10 dimes and plays the
respective number of pre-selected records. Equipped with Veeder Counter.
C oin Box: Sej/into the base of the cabinet and is accessible from
the side.
L ig h te d R e cord C h a m b e r: The record chamber, in which is set the
program holder, is flooded with light, so that the program numbers and
names are easy to see and select.
R e a d a b le P ro g ra m H o ld e r: A popular type of program holder is
used which permits easy insertion of program announcements and
makes easy reading for the public.
12 R ecords: The record chamber holds 12 records. Easy to get at
through the front door. Operates on the positive slide-disc principle,
so that all changes are made smoothly, quickly, and noiselessly.
T o n e A r m : Mounted on rubber, counter balanced, and set in ball
bearings. The Rockola tone arm is equipped with latest type of Double
Dog Trip, which makes it impossible to continue repeating one record
for the same coin.
R O C K OLA
8 00
NORTH
W e ig h t o f P ic k -U p : The weight of\R o ckola’s crystal pick-up— an
exclusive feature— is only 2 ounces. ThisNis half the usual weight. It does
away with scratching, thereby, giving bVtter tone, and it reduces the
wear of the records, which means your co\t of records is cut down and
you save money.
F lu c tu a tin g V o lta g e : Can be plugged . on any A.C . 60 cycle
current on a fluctuating voltage of from 105
125 volts. The Rockola
is the only automatic phonograph equippec with all the necessary
safety factors to make this possible.
D o u b le -R u b b e r C u sh io n e d : The turn-table tootor, the chassis, the
pick-up, and the speaker baffle,— all of these are individually floated
on rubber mountings. A n d , the entire mechanist is mounted to the
cabinet on a double rubber-insulator. Thus, all ndises and vibrations
are positively eliminated and true musical reproductionVnadean actuality.
Solid C a b in e t: The Cabinet is built for strength and seVvice in Rockola’s
own Woodworking Plant in Chicago. That’s why it is thoroughly cross
braced, mortised, and glued. It is also the reason why on\y extra heavy
kiln dried lumber is used. The cabinet is, then, hand nibbed to give
it a silken finish. Comes equipped with rubber-tire caster,
Size: The overall size of the cabinet is 49 inches high,
wide, and 20 inches deep.
AVENUE
© International Arcade Museum
~
inches
T o n e F e a tu re s: The Ro ckola M ulti-Selector is the only dvtomatic
phonograph to have an isolated tone chamber . . . a new and exclusive
tone diffuser . . . an exclusive crystal pick-up, which assures full wave
reproduction . . . a new high fidelity amplifier . . . newly developed
type of tubes . . . and a super-power high fidelity speaker.
With these features, every note on the scale is accurately n
A n d there is no electrical hum or distortion. Furthermore, these features
give the Ko cko la a quality of tone that is so real it makes you feel the
living, breathing presence of the musicians themselves.
O u ts id e V o lu m e C o n tro l: The volume control knob is on the out
side of the cabinet in the back, so that you can get at it au ickly and
easily.
•
From e v e r y a n g le — no matter h o w you figu re it— the Rockola Multi-
oelector is the m onarch in the autom atic p h onograp h field First and
foremost, it possesses m ore n ew and exclu sive features than an y other
p h onograp h on the market. For another thing, it possesses a definite
custom -built a p p ea ran ce . It exem plifies all the art and skill for w h ich
craftsm en in the m usical industry are famous. It g ive s you all the co n
ven ien ces, all the luxuries, that you h ave e v e r w anted in a phonograph.
It is for these reasons that the Rockola M ulti-Selector is co n sid ered the
ph onograp h p a r excellent. A n d it is for these sam e reasons that it
will p a y you to start o peratin g Rockola M ulti-Selectors at o n ce,
R em em ber, in itial sh ipm ents are being scheduled now. So be
sure to write, wire, phone, or com e in to -d a y !
MANUFACTURING
KEDZIE
\
CHI CAGO,
CORPORATION
ILLINOIS,
U.
S
A.
rcade-museum.com/