Jane, 1933
A u t o m a t i c A ge
Combination Amusement
Merchandise Machine
The S. & F. Sales Co. of New York, has
just completed a new and novel merchan
dising amusement machine which from all
appearances should prove popular with the
operators. With mer
chandising m a c h in e s
definitely coming back
in public favor, this
new machine should
arouse definite inter
est in the trade. The
merchandiser is to be
known as The Belle
Elevator, and has a
very interesting front.
It is made up as a
building with an ele
vator at the sid e .
When the coin is In
serted, by turning a
handle the e le v a t o r
gradually rises and
when it reaches the top a bell rings, and
merchandise and premiums are deposited in
the elevator which starts to descend. When
it reaches the bottom a door opens deliver
ing the load.
Mr. Fabricant of the S. & F. Sales Co.
tells us that he is about ready for deliver
ies on the machine.
Brewer & Sons Offer
New Beer Board
The return of beer has— as we all know
— been the cause of renewed activity in
various allied lines. Retailers of all kinds,
delicatessens,, chain stores, drug stores,
soft drink parlors and many others are
speeding up their beer sales by displaying
a very flashy and attractive punchboard
which brings in the cash and dispenses
bottled beer.
The Beer Board as it is called— stands
on the counter and is a great little atten
tion getter. The best place for it is next
to the cash register. The flashy and many
colored labels with its funny little Dutch
man guzzling beer invariably attracts and
amuses the customers, and as a result—
they spend their change.
These boards are said to put real pep
into beer sales. They are sold by Chas. A.
Brewer & Sons, Chicago.
© International Arcade Museum
129
Royal Scale Co. Moves
to Topton, Pa.
The Royal Scale Company, which in the
past year and a half has built up an envi
able reputation for the excellent quality,
and servicability of its product, announces
that their new home is now in Topton,
Pennsylvania.
This move was made so that the company
would be near their foundry.
This will
help in rendering better service and enable
Royal to check their costs more closely so
that the operator will benefit in proportion
to the savings made.
The Royal Scale has a new advertising
innovation which should assist the operator
materially in getting the better type loca
tion and at the oame time possibly put ex
tra money in his pocket. The scale is so
constructed now that a card can be placed
in a space provided for that purpose on the
face of the scale, which advertises the store
in which the scale is placed or any of the
merchandise sold by that location. This is
a special inducement to the location owner.
The scale once placed is likely to remain
there.
Barnett B. Rochestie, president of the
Royal Scale Company, informs us that he
has taken over the interest which William
Parnes had in the business. As a result of
a large influx of orders for scales within
the last few months, Mr. Rochestie looks
forward to the future with great optimism
and believes that business is definitely on
the upturn.
Wisconsin Will Permit
Games at Fair
It is reported that a large number of
pin games and other coin-operated amuse
ment machines will be in operation at the
annual Tri-State Fair, Superior, Wisconsin,
August 12-19. Head of the Lakes operators
are laying plans for a cooperative pin game
parlor on the fairgrounds, where a large
variety of games will be open to the public.
Superior and Douglas County officials
have ruled that the majority of pin games
and amusement devices now on the market
do not violate any local or State ordinances
and there will be little or no objection to
their being operated.
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