Automatic Age

Issue: 1933 February

TH E O F F IC IA L IS B UILT R IG H T !
The OFFICIAL is built as the official race horse game should be: Without
a Flaw.
From its sure-working coin chute to its pick-proof lock, it js perfect.
Just to get an ]idea of how thoughtfully the OFFICIAL SWEEPSTAKES is
built for you, check over these points:
FO R C O U N T E R O R S T A N D S !
To begin, the OFFICIAL SWEEPSTAKES is a handy size: 12 inches high,
1 5 inches wide, and 1 3 inches from front to back. To you this means you can
very easily place it on a counter. And for this purpose, it comes equipped
with vacuum cup feet. Or, if you want, you can place it on a solid Wood
or Steel Stand.
F O U R -W A Y P L A Y
The O F F IC IA L 'S little "m a g ic
b a ll" is g o in g to change the
w hole picture o f race horse
games.
The OFFICIAL suits all the players because it takes pennies, nickels, dimes,
or quarters.
N O G U E S S -W O R K
It is the one th in g th a t has
been needed rig h t a lo n g . A n d
now you have it.
F o o l- P r o o f In d ic a to r a n d T e ll-T a le " B a la n c e "
The OFFICIAL has an exclusive indicator. The player picks his horse by
number and sets the indicator accordingly.
His coin is then registered in the back of the machine under the corresponding
number. Once the race starts a special locking device makes it impossible
N o w — you have th e real th in g .
N o t an e xperim ent, not a
m a ke -b e lie ve , but a regular
P A R I-M U T U E L feature.
Everything shows up through the Register Window in the back. Thus, the man
behind the counter can always see (1) what horse was picked and (2) what
coin was played.
Then, too, the OFFICIAL SWEEF^TAKES has a delicately balanced
indicator. It is as sensitive as the magnetic needle of a compass. The slightest
attempt at tilting or jarring tilts the "Balance" and tells.
Yes, it is o n ly a little ro llin g
b a l I . W e c a ll it a “ m a g ic
b a ll" . A n d when you see the
players g o for it, when you
ds y
ou
count the m oney it helps
you
a l l it
t a k e in, y o u w i l l
M A G I C to o .
for the player to change his choice.
S O L ID — N O T H IN G T O B R E A K
In the OFFICIAL you have a game with nothing to break. Every part is
perfectly finished and assembled.
The glass, for example, is double-strength and set into the cabinet as solidly
as sheets of steel. You can, therefore, be sure your games will reach you in
perfect condition and on time.
W A L N U T F IN IS H E D C A B IN E T
Seldom has there been such an attractive game as the OFFICIAL SWEEP­
STAKES. Not only does it have a colorful and life-like race track and
grounds but its cabinet is Walnut-finished and highly polished. Add to this
the flashing silver-like name plate in front, and you have a machine with
real eye-appeal.
A N D REM EM BER
There are many other fine points about the OFFICIAL SWEEPSTAKES.
But, then . . . get a sample game and see the rest for yourself.
D O E S T H E JO B
OFFICIAL SWEEPSTAKES will put you in the money for keeps. Mighty in
its play appeal, it is even mightier in earning power.
And It is heading your way. Hundreds of operators have asked for it —
hundreds of locations want it—and thousands of players will go for it.
So start sewing your territory up now. Get started today with the OFFICIAL
SWEEPSTAKES — the real thing — and cash in right I
The
IjeA A i/r /
Urn.
OFFI CI AL
SURE
IS
THE
B A L L Y W E L C O M E S OPERATORS
AND
JOBBERS
TO
C H IC A G O
m
r SWAN
PLUNGER
,
W
* v 7
w4 BALL LIFT
AW EM BLY
A BALLY CREATION • INSURING
SMOOTH ALMOST EFFORTLESS ACTION
h is l a t e s t
b a lly
c r e a tio n
is,
without doubt, the finest skill device ever
built into a pin game. It is well named the
“ S W A N ” because o f its graceful beauty and
smooth, almost effortless action. It consists o f
the follow ing:
T
1.
2.
S U P E R -S E N S IT IV E PLU N G ER , light
as a feather, S%" long, and mounted on
a long double bearing. T he design o f this
plunger eliminates all resistance, jerki-
ness and side-wobbling . . . and enables
the player to gauge every shot with a
degree o f accuracy never before possible.
I f exactly the same force is applied to
two balls, one after another, they will
both land in the same hole!
P U SH -B U T T O N B A L L L IF T that is
positive and instant-acting. A slight pres­
sure o f the finger against a small button
below the plunger brings the ball into
position with almost magical ease and
speed.
Both the plunger and ball lift button are
mounted on a single highly polished nickel-plated
fitting in a specially designed modernistic pattern.
Together they enable the player to attain the
maximum “ play concentration.”
He can keep
his eye constantly on the ball. N o need to glance
down after each shot or fumble around fo r a
lift lever! One finger rests lightly on the lift
button during the entire play— and actually helps
the player to gauge his shots.
Try the "SW A N " yourself! You’ll see why
it adds to the player’s enjoyment, speeds
up the play, and increases your profit!
BALLY MANUFACTURING CO.
310 W E S T E R IE S T R E E T , CHICAGO, IL L .
S STANDARD
'
E Q U IP M E N T ON
T H E F O L L O W IN G
BALLY
M ACH IN ES
A IR W A Y
JACK-and-JILL
The MONARCH
The PRESIDENT

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