AUTOMATIC ACE
O. C. L I G H T N E R
P re siden t
C A R R O L L E. V E T T E R I C K
M an aging Editor
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WE DO OUR PART
WE DO OUR PART
Establish ed 1925
The National Magazine of the Coin-Machine Industry
2810 South Michigan Avenue, Chicago, 111.
Phone Victory 1466
Vol. 10. No. 5
’
DECEMBER, 1933
1934 Brings a Brighter
Outlook to the Nation
Christmas will be brighter this year.
Throughout the nation there is evidence, to
show that Christmas Day this year is going to
restore the faith of thousands of little kiddies in
old “ Santy.”
Thousands of little gray homes,
where the lean years since 1929 brought disap
pointment to kiddies on Christmas Day and
brought no peace to the minds of parents, will present a happier
picture this season.
Retail stores throughout the. country are reporting the heavi
est volume of Christmas sales in several years. Streets in Chicago’s
loop are packed with hustling and bustling shoppers. Mail order
houses have been deluged with orders for Christmas merchandise.
All this has important benefits for general business condi
tions, but there is even more significance in seeing the enthasiasm
of Christmas shoppers this year. It’s a happy crowd. Folks are
happy for no other reason than that they know they are going to
make, others happy on Christmas Day. Isn’t that enough to make
anyone believe that this is a fine old world after all ?
It is a comforting feeling to know that men again have, jobs—
that stockings hung by little children will be filled— that people are
getting back to normal, and can welcome Christmas with the old
fashioned spirit. Folks everywhere ought to be. able to enjoy their
holiday and dinner more if they know that the joys of Christmas
are better distributed than in recent years.
To all our readers A u t o m a t i c A g e wishes to say: “ Merry
Christmas and A Happy New Year.”
The National Magazine of the Coin Machine Industry
Table of Contents and Advertising Index for this issue will be found near
the inside back cover.
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