Covering Automatic Machines and Coin-Controlled Devices of
Every Description
________
Published Monthly by
TH E LIG H T N ER P U BLISH IN G CORP.
0 . C. LIG H TN ER ,
President
C. E. V E T T E R IC K ,
Managing Editor
S t a f f C o n t r ib u t o r s
John Goodbody
A
M. T. Daniels
d v e r t is in g
R
e p r e s e n t a t iv e s
Wm, Gersh
32-50 93rd St. Jackson Hts., Long Island, N. Y.
Executive Office. 2810 S. Michigan. Chicago. 111. Phone Victory
C O N T R IB U T IO N S :
C o n t r ib u t io n s fr o m o u r r e a d e r s a r e a lw a y s w e lc o m e . _
A D V E R T I S I N G : R a t e s fu r n is h e d u p o n r e q u e s t .
C o p y s u g g e s t io n s f o r
A d v e r t i s i n g p r e p a r e d w it h o u t c o s t o r o b lig a t io n . F o r m s c lo s e fir s t o f
p u b lic a t io n m o n t h .
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■
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S U B S C R I P T I O N S : S in g le c o p ie s , 25 c e n t s .
Y e a r l y s u b s c r ip t i o n s ,
U n it e d S t a t e s a n d p o s s e s s io n s . F o r e i g n s u b s c r ip t io n s , $1.60.
$1.00 in
Features in This Issue
Page
FIR M E R FOOTING FOR THE OPERATO R
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20
C. M. M. A. B U L L E T IN BOARD .............................................:...................................
29
TH E S C A L E O P E R A TIN G B U SIN E SS AS I SE E IT .......................................
43
An Editorial Statement
By Charles L, Ywille
N E W OPERATORS AN D TH E COM M ISSION Q U E STIO N ............................
49
By M. T. Daniels
A U T O M A T IC M ER C H A N D ISIN G OFFERS A N E W E R A OF
D ISTR IBU TIO N
By J. M. Garcia ..................... .....................................
51
TH E O P E R A T O R ’S QU ESTIO N BOX .........................................................................
67
By John Goodbody
P A T E N T D E P A R T M E N T ..................................................................... .............................
75
By James Atkins
TH E W R O N G ID E A ...................................................... ...................................... *............
97
By L. G. Nervaumont
A U T O M A T IC MA I L B OX ..................................................................................................... 115
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