II
Single copies 25 cents: $1.00 per
year U. S. and possessions;
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O. C. L IG H T N E R
President
C A R R O L L E. V E T T E R IC K
Managing Editor
Established 1925
AUTOMATIC AGE
2810 S o u th M ic h ig a n A v e n u e , C h ic a g o , 111.
O C T O B E R , 1931
V o l. 8, N o . 3
C h ill D a y s
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S n u g E v e n in g s
N O V E M B E R
A.
STROLOGISTS say: “Beware of November — anything
can happen. It is that moody month of uncertainties.”
History shows they are partly correct. Some unexpected things
have happened in November without a doubt. No one has quite
forgotten the November of 1929. But a few years before that
November brought the end of the war. A lot of things can happen
in November it’s true. But this so-called moody month is as likely
to show a good disposition as a bad one. This year it is more than
due to show a warm heart and smile.
As far as we are concerned, November always brings the most
prosperous days for the entire industry, other things being equal.
Appetites are on edge for that between-meal snack that convenient
merchandise, machines offer. School children are over the newness
of the first weeks of school and are exploiting every new possibility
for adventure and amusement. Everyone is on edge—nerves are
atingle—minds are open to everything new that is offered. Novem
ber is truly the month to cash in on bigger profits from machines
of every type.
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There is little need to urge operators to snap up every possible
location now that there is a tang in the air. Most operators are
very much alive to seasonable opportunities. They know where
there are choice inside locations now opening up. They know the
value, of planting some new types of machines there this Fall. They
know that the brightest and cleanest machines get the biggest play,
and that fresh Fall merchandise must be in those machines.
All the action these days is not on the football field. There is
pep and enthusiasm on every operator’s route, and their orders
are making shipping clerks step on it to get machines and merchan
dise out to them on time.
Table of Contents and Advertising Index for this issue will be found near
the inside back cover
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