and the indomitable spirit with which she
met them.
Also present at the speaker’s table were
Mr. Walter G. McLaury, President o f the
National Builders Bank; Mr. B. A. Mat-
tingley, Vice-President of the Central Trust
Company; and Mr. Henry Ericsson, Presi
dent of Henry Ericsson Company, national
ly known builders, on the Board o f
Directors of both the National Builders
Bank and Automatic Canteen Company.
THE STORY BACK OF “FEATURISTIC” SCALE
By PAUL BENNETT
The world moves swifty on the wings of is on the look-out for profitable things.
progress.
Before a single cent was put into its manu
It seems just yesterday that a poor, un facture, an extensive survey was conducted
known mechanic in Detroit was blocking in four of the leading cities in the country
traffic with his “ gasoline buggy.” Today and in many small ones. It cost a good
this same mechanic is known as one of the deal of money to do this, but every oper
richest men in the world: Henry Ford. ator can now benefit by the investigation.
And his millions of cars are to be found
The purpose was to determine if there was
on every highway and byway in America.
a field for a “ small scale.” Here is what
A few years ago people thought o f Edison was found out:
as a hopeless, blundering tinker of things
All American is “ weight-minded.” That
electrical. His magic, incandescent lamp is, people everywhere want to know their
was still a long ways off. As for radio weight. This means a big and ready mar
and airships, they were mere words— no ket exists for scales. Now then, you may
more.
say, “ There are scales now.” And the
But today, a spin o f the dials, and we answer is, “ Yes, there are. But not the
listen to the King of England, 6,000 miles kind people want. Most of them have out
away. A foot pressed on the accelerator, grown and are no longer attracted by the
and we roar down the boulevard at sixty big, bulky, clumsy affairs of the past. They
( until the cop hands us a ticket.) Our have their weather eye peeled for the new,
small, up-to-date scales!” And not only
buildings are fifty story skyscrapers.
do they want small scales, but they want
Electrically driven trains whisk us across
good small scales.
continents overnight.
All life seems to be in a hurry. People
To Mr. Rockola and his staff o f engi-
are forever doing things and going places. neer-mechanics, this nation-wide need was
And they clamor for the new and the novel.
a challenge. So they set about building one
Those who can supply these new wants
of the first small scales in the world. And
make fortunes. Those who cannot must go the result is the ,(Featuristic.,> It is said
the inevitable way of losers and fall by the that man is a miracle-maker. And those
wayside.
who have seen and tested this small scale
Operators know this. That’s why they by Rock-Ola say “ It is a miracle!” It
are always on the alert for new things
seems as if a master genius created it with
that have real value. And it is for this
the skill of white magic!
reason that they will, no doubt, welcome
It was only natural that much thought
news of the newest and most outstanding should be given to the operators’ needs,
product of the day: Rock-Ola’s small for on their welfare depends Rock-Ola’s
“ Featuristic ” Scale.
welfare. And experience has taught that
Pictures of the “ Featuristic ” are to be the better the product the greater is the
seen on other pages o f this issue of demand for it. That’s why the “ Featuristic ”
AUTOMATIC AGE. It is in keeping with was built on the this plan: First, it was
the times. Its trim modem lines, its color made to stay in style for years to come.
ful beauty, and smartness of design an It has features of the future that will
nounce to all that it is a great product make it as up-to-date in 1941 as it is to
o f a great company for operators.
day. Then, too, it has an altogether new
Back of the “ Featuristic” is a dramatic construction and operates on a patented
story that will interest every operator who principle. For example, it has in all ball
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