Automatic Age

Issue: 1931 January

Without question, the high-light of the
convention was during the dinner held at
the Palmer House on Friday, December 5.
Although suffering from a severe attack
of the grippe, Mr. Nathaniel Leverone, the
President of Automatic Canteen Company
acted as toastmaster. Those who had been
privileged to be present at other gatherings
presided over by Mr. Leverone, were well
aware of the treat in store for them, and
it was no small tribute to his ability in this
capacity that the effulgence of his dulcet
euphonisms was not dismissed in the slight­
est by his illness. About two hundred guests
were present at this dinner, including offic­
ers, directors, operators, employees and
friends. The guest of honor was Mrs. Ora
Snyder, who gave a very interesting talk
on the subject of candy. Mrs. Snyder
started some years ago with a cup o f sugar,
and today has what is considered as the
most attractive locations for the sale of fine
candies in Chicago and nearby cities.
Other speakers of the evening were Mr.
Louis L. Leverone, Vice-President and Gen­
eral Manager of Stein-Hall Manufacturing
Company, who is Chairman of the Board of
Automatic Canteen Company; Mr. J. B.
Tanner, who is distributor for the Canteen
in the State of Michigan, and who is one
of the founders o f the International A c­
countants Society and a Director of the
Alexander Hamilton Institute, gave a very
interesting resume of the operation in Mich­
igan. As Mr. Tanner’s previous experience
equipped him to approach the problem from
a scientific angle, and as he had employed
some revolutionary methods in establishing
the Michigan territory, his remarks were
found of unusual interest by all of the oper­
ators and distributors present.
Mr. Walter E. Swanson, Vice-President
of Automatic Canteen Company, gave some
very interesting plans for the future o f the
Canteen. He laid particular stress upon
the new models on display and the new
products which will soon be available. In
calling attention to the fact that the new
models were all designed around the ori­
ginal Canteen mechanism, mention was
made o f the thorough tests by actual use
to which this mechanism has been subjected.
With installations from coast to coast and
from Canada to the Gulf, these mechanisms
have ben required to operate under every
conceivable climatic condition.
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Mr. Frank H. Anderson, Director of Dis­
tribution for the Company, made some very
startling revelations as to the growth of
the Company up to the present time. Most
of those present had only a general idea of
the company’s progress until Mr. Ander­
son’s talk gave them specific facts and fig­
ures, and afterwards no one could help but
feel that such a growth, in the face of the
existing business depression, represented an
almost fool-proof business.
In the speech given by Mr. Fred Mills,
President of Mills Novelty Company, he
stressed the general skepticism his Com­
pany had felt regarding Automatic mer­
chandising machines prior to the entry of
Automatic Canteen Company into this field.
He stated that he considered this the only
group he had ever seen whom he felt could
do the job right; that the merchandising
of staple products through automatic ma­
chines had always been a dream of his, but
until Automatic Canteen Company had laid
before him their plans for developing this
line of endeavor o f a national scale, his
Company had consistently refused to be­
come associated with any such project.
Mr. Otto Schnering, President o f the
Curtiss Candy Company, reminded those
present of a prediction he had made at the
time the Automatic Canteen Company be­
gan business. This prediction was an es­
timate on the part of Mr. Shnering as to
the number o f Canteens which would be in
actual operation five years from the date
o f the placement of the first Canteen. Those
then associated with the beginning of the
Canteen had considered Mr. Schnering’s es­
timate unduly optimistic, so that it was
with some degree of pride that he was able
to call attention to the fact that Mr. An­
derson’s figures as to the progress of the
Company to date, indicated to almost a cer­
tainty a generous excess over and above
Mr. Schnering’s original estimate.
Mr. Guy Guernsey, a member o f the City
Council and who is also Secretary of Auto­
matic Canteen Company, very appropriately
introduced Mrs. Ora Snyder, the guest of
honor o f the evening. Mr. Guernsey was
one of the very few people who originally
had confidence in Mrs. Snyde’r ability to
carry out her plan for the manufacture of
high grade candies, and through his close
observation o f her company’s growth dur­
ing the years, was in position to ive an un­
usually interesting resume o f her problems
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and the indomitable spirit with which she
met them.
Also present at the speaker’s table were
Mr. Walter G. McLaury, President o f the
National Builders Bank; Mr. B. A. Mat-
tingley, Vice-President of the Central Trust
Company; and Mr. Henry Ericsson, Presi­
dent of Henry Ericsson Company, national­
ly known builders, on the Board o f
Directors of both the National Builders
Bank and Automatic Canteen Company.
THE STORY BACK OF “FEATURISTIC” SCALE
By PAUL BENNETT
The world moves swifty on the wings of is on the look-out for profitable things.
progress.
Before a single cent was put into its manu­
It seems just yesterday that a poor, un­ facture, an extensive survey was conducted
known mechanic in Detroit was blocking in four of the leading cities in the country
traffic with his “ gasoline buggy.” Today and in many small ones. It cost a good
this same mechanic is known as one of the deal of money to do this, but every oper­
richest men in the world: Henry Ford. ator can now benefit by the investigation.
And his millions of cars are to be found
The purpose was to determine if there was
on every highway and byway in America.
a field for a “ small scale.” Here is what
A few years ago people thought o f Edison was found out:
as a hopeless, blundering tinker of things
All American is “ weight-minded.” That
electrical. His magic, incandescent lamp is, people everywhere want to know their
was still a long ways off. As for radio weight. This means a big and ready mar­
and airships, they were mere words— no ket exists for scales. Now then, you may
more.
say, “ There are scales now.” And the
But today, a spin o f the dials, and we answer is, “ Yes, there are. But not the
listen to the King of England, 6,000 miles kind people want. Most of them have out­
away. A foot pressed on the accelerator, grown and are no longer attracted by the
and we roar down the boulevard at sixty big, bulky, clumsy affairs of the past. They
( until the cop hands us a ticket.) Our have their weather eye peeled for the new,
small, up-to-date scales!” And not only
buildings are fifty story skyscrapers.
do they want small scales, but they want
Electrically driven trains whisk us across
good small scales.
continents overnight.
All life seems to be in a hurry. People
To Mr. Rockola and his staff o f engi-
are forever doing things and going places. neer-mechanics, this nation-wide need was
And they clamor for the new and the novel.
a challenge. So they set about building one
Those who can supply these new wants
of the first small scales in the world. And
make fortunes. Those who cannot must go the result is the ,(Featuristic.,> It is said
the inevitable way of losers and fall by the that man is a miracle-maker. And those
wayside.
who have seen and tested this small scale
Operators know this. That’s why they by Rock-Ola say “ It is a miracle!” It
are always on the alert for new things
seems as if a master genius created it with
that have real value. And it is for this
the skill of white magic!
reason that they will, no doubt, welcome
It was only natural that much thought
news of the newest and most outstanding should be given to the operators’ needs,
product of the day: Rock-Ola’s small for on their welfare depends Rock-Ola’s
“ Featuristic ” Scale.
welfare. And experience has taught that
Pictures of the “ Featuristic ” are to be the better the product the greater is the
seen on other pages o f this issue of demand for it. That’s why the “ Featuristic ”
AUTOMATIC AGE. It is in keeping with was built on the this plan: First, it was
the times. Its trim modem lines, its color­ made to stay in style for years to come.
ful beauty, and smartness of design an­ It has features of the future that will
nounce to all that it is a great product make it as up-to-date in 1941 as it is to­
o f a great company for operators.
day. Then, too, it has an altogether new
Back of the “ Featuristic” is a dramatic construction and operates on a patented
story that will interest every operator who principle. For example, it has in all ball
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