Automatic Age

Issue: 1931 December

Covering Automatic Machines and Coin-Controlled Devices o f
___________________________Every Description___________________________
Published Monthly by
TH E L IG H TN E R PU B LISH IN G CORP.
0 . C. LIG H TN ER , President
C. E. V E T T E R IC ’K, Managing Editor
S t a f f C o n t r ib u t o r s
John Goodbody
M. T. Daniels
Leon E. Frenier
A d v e r t is in g R e p r e s e n t a t iv e s
C.
L. Huntley
Wm. Gersh
2810 S. Michigan Ave.
Plymouth Hotel
____________ Chicago, 111.______________________New York City__________
Executive Office. 2810 S. Michigan, Chicago. 111. Phonp Victory 14fifi
CON T R IB U T IO N S:
Contributions from our readers are always welcome.
A D V E R T IS IN G : Rates furnished upon request.
Copy suggestions for
Advertising prepared without cost or obligation.
Forms close 15th of
month preceding publication._____________________________________________ __
SU BSCR IPTIONS: Single copies, 25 cents. Yearly subscriptions, $1.00 in
United States and posssessions. Foreign subscriptions, $1.50.
In This Issue
Page
TH E COIN M ACHINE E X P O S IT IO N ...................................................................... 12
THE N E W IN D U S T R IA L M USEUM ...................................................................
16
V E N D IN G M ACH INES A T THE W O R LD ’ S F A I R .............................................
18
D IVID IN G THE IN D U S T R Y ....................................................................................
An editorial
28
A B AC K W A RD GLANCE W TH AN E Y E TO THE F U T U R E ......................
By Geo. L. Lexvis
33
A TW O Y E A R COURSE IN THE COIN M ACHINE FIE L D ........................
By Carroll E. Vetterick, Editor
41
W H A T PRICE A U T O M A TIC M E RCH AN DISIN G .............................................
By Wm. Gersh
55
THE O P E R A T O R ’S QU ESTIO N B O X ............................................................... ......
By John Goodbody
75
THE V E N D IN G M ACH IN E IN THE T H E A T R E ...............................................
By O. C. Lightner
P A T E N T D E P A R T M E N T ..........................................................................................
By James Atkins
76
95
A RE YOU OVERLOO KIN G SCALE LO CATIO N S? ........................................... 105
By R. E. Smith
DON’T GO TO BED ..................................................................................................... 135
By M. T. Daniels
THE LO C ATIO N ’ S COMMISSION ............................................................................ 143
By H. I. Drollinger
A U TO M A TIC M A IL BOX .......................................................................................... 149
Vi
© International Arcade Museum
http://www.arcade-m useum .com /
A u t o m a t ic A ge
162
December, 1931
INDEX TO ADVERTISERS
D e c e m b e r , 1 931
We cannot promise the proper indexing of advertising copy received in our
office after the Fifteenth of each Publication Month.
K
Advance Machine Co................................... 10
Automatic Coin Machine Co...................148
Atlas Indicator W orks .......... 71, 72, 73, 74
American Chewing Products Corp. .76, 118
Aurora Mfg. Co............................................... 69
Automatic Selling Associates .............. 104
Am es Bag Machine Co................................ 126
American Robot Co........................................139
Automatic Service Corp.............................155
Karom Golf Table Corp.............................24
Keeney & Sons ........................ 4, 5, 112, 113
Korn Parchies ...............................................148
Klebba Novelty Co........................................ 21
Kleckner, Inc., W m . H ................................ 26
Levitt Mfg. Co...........................................91, 92
Lorrac Products, Inc.................................... 155
Lemke Specialty Co...................................... 78
B
M
Bingo Novelty Co. .................................. 22, 23
Brewer & Sons ...........................................106
Brown Paper Goods Co.................... ..
64
Becker Food Products Co., Inc. ............ 126
Buddy Sales Co...............................................147
Barok Co................................................... 152, 153
Borst Engineering Co.................................. 148
Budin Specialties .......................................... 156
Madorsky, B ..................................................... 45
Midwest Novelty Mfg. Co.......................... 52
Miniature Sport -N ew s ............................... 86
Mutoscope Reel Co. .
........................... 49
Mells Mfg. Co......... ........................- ...............144
Columbus Vending Co.................................164
Caille Brothers Co..........................................108
Corbin Cabinet Lock Co........................... 58
Chicago Lock Co........................................... 80
Consolidated Automatic Co.......................150
Confectionery Buyer .................................. 156
Cornine-Hakanson ....................................... 90
D
Dixie Cups ..................................................... 27
Daniels, M. T ................ . ................................118
E
2
Exhibit Supply Co.......................................
Electrojector, Inc........................................... 128
. .
' . ' .
N
, . . . ,
National Automatic Machine Co. . . . .
7
Northwest Coin Machine Co...................... 53
Northwestern Corporation ...................... 116
Norris Mfg. Co. .............................................120
National Billiard Supply Co. ...................122
Novix Specialty Co......................................78
Pan Confection Co.......................................... 156
Peo Mfg. Co...................................................... 114
Peanut Specialty Co.....................................106
Palmer & Koehler .....................................110
Plymouth Hotel ...........................................100
R
Rock-Ola Mfg. Co............................. 3, 20, 54
Robbins & Co., D .................................89, 146
Rittenhouse Candy Co. ............................ 88
Rayner Decalcomania Co............................ 126
Roskaberg Specialty Co............................. 106
s
Flatbush Gum Co........................................... 56
Filmascope Mfg. Co.....................................151
Field Mfg. Co. ............................................ H I
Gottlieb & Co., D .......................... 6 , 36, 37, 38
Gustafson, A1.................................. ................ 25
Gardner & Co................................................. 88
Goodbody, John .............................................130
Genco, Inc.......................................................1. 35
H
■»
Hollingsworth Corp....................................... 98
Hercules Novelty Co.....................................102
Hamilton Mfg. Co....................................84, 146
Hardray, Inc..................................................... 86
H ava-N u t Products ..................................... 66
Hotel Holland ................................................. 76
Heineman, R. J............................................... 66
Seeburg Corp.,
J. P ................................... 8
Supreme Vending Co.............................. 96, 97
Simpson, R. D .................................................. 47
Standard-Johnson Co., Inc........................ 62
Sicking Mfg. Co. ........................................... 64
Sanders M fg. Co............................................. 8 4
Specialty Mfg. Co.......................................... 122
Star Machine Manufacturers ................ 138
Simplex Phonograph Corp...................50, 51
Tennessee Amusement Co., Inc.............84
u
Universal Handkerchief Mfg. Co...........32
United Fig & Date Co................................ 124
Urner Bros
................................................... 8 6
Victor Vending Machine Co...................... 40
Van Equipment Co....................................... 100
Vendet Mfg. Co.................... 131, 132, 133, 134
I
w
Individual Drinking Cup .......................... 27
In & Out-Door Games Co.......................... 19
International Mutoscope^Reel Co., Inc. 49
W isconsin Novelty Co.................................. 60
W esling & Son, Albert ............................ 82
W idget M fg. Co...............................................156
W illiam s, Harry .........................................130
Jennings & Co., O. D.
© International Arcade Museum
.163
Zenobia Company, Inc..................................
9
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