Automatic Age

Issue: 1931 April

12
A u t o m a t ic
A
ge
April, 1931
Trailing Down The
Exhibit Line
An annual feature of A u to m a tic A ge is to present a brief write
up of each exhibit at the national trade convention in the form of
a ramble among the booths. This list may very profitably be kept
for permanent reference by our readers. Complete address of the
firms is not given, but we will be glad to furnish this information
to anyone upon request. The reporter found some difficulty in get­
ting the names of persons in attendance at certain of the booths, so
the pardon of those firms where names are not mentioned is gra­
ciously requested. Naturally, we try to be impartial in presenting
this feature and tell the good news about each exhibit. If anything
is overlooked, it is due to human frailty rather than any intention
to omit news worth telling. General opinion seemed to be favorably
impressed with the 1931 exhibit at Cleveland, the only criticism
at all heard being that the passageway between booths was rather
narrow. But of course that could not be remedied due to the layout
of the mezzanine floor of the hotel. A trip through the exhibit
hall was a real education in automatics. In number and variety
amusement machines would carry off the honors and it was easy
to recognize the miniature trend among these devices; there were
fewer amusement machines of elaborate design and size this year
than at the 1930 convention. A casual observer walking down ex­
hibit hall would also immediately recognize that penny scales were
an important part of the coin machine industry. Here again he
would see that the trade had gone miniature. But the student of
automatics would naturally look most carefully to see the trends
and accomplishments in merchandising machines. The exhibit hall
this year no doubt presented the finest arrangement and display
of merchandising machines that has ever been brought together.
Remarks gathered at random from visitors would indicate that the
quality and variety of machines to sell merchandise was the most
impressive thing about the whole show. This means that the manu­
facturers are beginning to anticipate a remarkable trend toward
selling by machine. Selling candy bars by machine of course has
already made significant progress, and machines of all types and of
elaborate design were exhibited for dispensing candy bars of all
kinds upon the deposit of a coin. Many believe that vending ma­
chines will in a few short years become the largest single channel
of distribution for candy bars, and exhibits at the show would in-
© International Arcade Museum
http://www.arcade-museum.com/
April. 1931
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dicate that machines are ready and waiting now. Cigarette venders
were also on display but they have never made the headway that
candy bar venders have on account of price cutting and legal re­
straints on the sale of cigarettes. On looking over the firms ex­
hibiting one would conclude that the rank and file of the manufac­
turers is still made up of small and medium sized enterprises.
There was a tendency at this show for those firms that have been
in the limelight in the automatic field to come in and lend their pres­
tige and influence to making the show a success. All these' things
were observed by the visitor and the general effect was to create
a favorable impression of the trade. It would be difficult to say
which exhibits received the most attention, but among the many
attractive ones the following may be mentioned. The Photette ma­
chine shown by the National Automatic Machines of St. Paul at­
tracted many visitors; the Atlas cabinet baseball machine seemed
to be kept in constant play; the ice cream vending machine from
Kansas City was unusual in the vending machine line; the auto­
matic grocery shown by National Sales Machines Co. of St. Louis
presented an elaborate picture of what automatic selling is like;
the prize winning booth of the Automatic Canteen Company com­
manded attention for its beauty; and the Radio and Gent electric
target rifle seemed convenient for visitors to try their marksman­
ship. This remarkable showing of automatic machines bespeaks a
year of great progress for the trade. These annual exhibitions
come only once a year, but it is the privilege of A u t o m a t i c A g e to
present in its advertising and reading pages each month the most
complete panorama of coin machines now extant. Take this trip
through the Cleveland exhibit and then watch every page of this
magazine through the year to keep well posted on the trade.
BOOTH NO. 1— Alamo Novelty Co., San
(And here we could never
catch the attendant at leisure long enough
to ask his name; he sure was busy). The
“ Ten Ball” po*i table and the Wik-ball (A
the Capitol Manufacturing Co. were to be
seen in this booth. Visitors starting down
the long lane of exhibits were introduced to
the coin machine business by seeing these
attractive tables. Both these machines have
been advertised in A u t o m a t i c Age and de­
tails are fairly well known. The displays
of table games of this kind at the 1931 con­
vention indicate that much interest is being
shown in these miniature table games. Wik-
Ball introduces an element of the game of
croquet into the table game field.
BOOTH NO. 2-3— Amusement Machine
Corporation, Ltd., Los Angeles, Calif., rep­
Antonio, Texas.
© International Arcade Museum
resented by J. W. Boak and J. M. Boak.
The All-American cabinet baseball game
was to be seen here. This machine was first
presented to the trade at the 1930 conven­
tion and now it comes back again with many
refinements made during a year of exacting
tests under operating conditions. Observ­
ers looked on with wonder to know how a
mechanism could (be constructed that would
reproduce so many features of a real base­
ball game. Cabinet constructions of these
games make them suitable for the most elite
of locations. It has a five cent coin slot.
BOOTHS 4-5— Coinomatic Corporation,
Buffalo, N. Y., represented by Harry Clavir,
president, and R. B. Jester. The Radio
Rifle was all set up for target practice here.
Visitors could try out their markmanship
and actually feel the thrill of using the rifle.
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