Automatic Age

Issue: 1930 October

T h e A u t o m a t ic A ge
THE BEST GUARANTEE
$18.75
E n t e r th e F o u r A c e s
President Hoover, speaking over the
radio recently, voiced the belief that
America will soon be on its way to better
times.
Today, indeed the country is slowly
beginning to see the light of an era of
prosperity greater than any it has ever
known before.
And in the coin-operated vending ma­
chine industry, the coming of Rock-Ola’s
new Four Aces seems to be the true
promise of a better day.
To operators, Rock-Ola’s new Four Aces
is going to be a long awaited friend. As
a money-maker it will stand alone, a tried
and proved leader. News and a picture of
the Four Aces may be seen in the adver­
tising pages of this issue of the AUTO­
MATIC AGE. The Four Aces marks the
dawn of a new day! For it is a really per­
fect machine. It is profitable as well as
lawful. It may be used with complete
freedom any place. It will vend Ball Gum
and have six slots. For every coin the
player puts in the machine he gets back
a ball of gum. And to add interest to the
machine there are rewards. The Four Aces
is a goodlooking and long lasting machine
because of its all-aluminum cabinet, its steel
rear door, and its pick-proof locks. It will
work as operators have always wanted a
machine to work, that is, perfectly. Each
of the six pockets will have its own over­
flow. I t will be impossible for a coin to
clog. As soon as a reward is won, the
winner will have to be taken off before
play can go on. There will be no per­
centage playing by the customers.
Much thought was given to the oper­
ator’s protection. His needs were closely
studied. The result is a machine 100 per
cent safe. No player—no matter how hard
he tries or what means he uses— can stop
the regular operation of Rock-Ola’s Four
Aces. No bumping, no tilting, no upsetting,
nothing can hurt the machine. Every dol­
lar the machine takes in is strongly guarded
for the operator by exclusive mechanical
features.
Back of the Four Aces is an interesting
story. Years of experience has proved the
need for a machine that is lawful as well
as profitable. And it has long been the
plan of Mr. D. C. Rockola of the Rock-Ola
Manufacturing Company to serve operators
with a machine that would be truly repre-
© International Arcade M useum
119
W r itte n G u a ra n
tee G iven W it h
T his
PEA RL HANDLE
besides
a n o th e r
b lack h a n d le — e x tra — a n d 60
cartridges so you m a y try Im ­
m e d iately upon receiving It—
blue or nickel plated. S w ing o u t Cylinder.
Cal. 32-20 W in ch e ste r .38 Special or .32.
S E N D NO M O N E Y P A Y ON A R R IV A L .
Special Price $18.75, plus a few cents ex ­
press charges. S a tis fac tio n g u a ran te e d or
m oney back.
A M E R IC A N IM P O R T E R S C O M P A N Y
’ Dept. A. A. 72
120 L ib erty St.
New Y o rk C ity
f
IN THE HEART
OF THE LOOP
HOTEL
SHERMAN
1700 ROOMS
S IN G L E . R O O M W IT H B A T H
D O U B L E R O O M W IT H B A T H
$4.00 p e r DAY AND UP
§§
RANDOLPH-LAKE-CLARK-LASALLE STREETS
M
CHICAGO
NEW G A R AG E
N OW OPEN
DRIVE YOUR CAR
RIGHT INTO
HOTEL
SHERMAN
http://www.arcade-museum.com/
120
T h e A u t o m a t ic A g e
sentative of the industry. He wanted to
give them a machine that would be right
mechanically. A machine that every oper­
ator could use. One that would make good
money.
About eleven months ago, experimenting
began. Progress at first was slow. It took
much patience and courage to go on. Ma­
chine after machine was made and put to
one side. Every time some new improve­
ment, some different device was thought
of and often, too, a less persistent staff
of mechanics would have abandoned the
work as an impossible task. But not so
with Rock-Ola’s mechanics.
They kept
right on to the very end.
Of course, all the while, it was very
costly to do so much experimenting. It
took lots of money. An idea of how much
may be obtained from the fact that
$29,600 was spent for dies alone. But
today, operators may point proudly to the
Rock-Ola Four Aces. It is their machine.
It is the result of their experience. It is
made by a man who is one of them. And
it is for them.
Unquestionably, it is a great and distinct
achievement, and a new page has been
added to the history of coin-operated vend­
ing machines with the coming of the long
awaited Rock-Ola Four Aces.
Sign on a perfume machine that is
not working properly.
“OUT OF ODOR.”
(Continued from page 114)
island scene of Monte Christo in Marsailles
harbor.
Perfume factory at Grasse.
Champagne cellars at Rheims. Lace fac­
tory in Belgium. Linen mills at Belfast.
Bushmills Irsh whiskey. The green vales
of Ireland. Dublin.
Don’t let anyone sell you a tour when
you go to Europe. A person of average
intelligence can get along in Europe about
as well as in America. I f you can’t, it
is “over your head” and you will not ap­
preciate it. I saw more American girls
crying around Europe this summer than I
ever wan to see again. They had bit on
these high pressure tourist schemes with
the result that all the glamour and
romance was destroyed. Of all the rackets
I know of going on in America today, these
tourist agencies are getting away with
about the worst.
© International A rcade M useum
S T A T E M E N T O F T H E O W N E R S H IP , M A N ­
A G E M E N T , C IR C U L A T IO N , E T C ., R E Q U I R E D
B Y T H E ACT OF CO N GRESS O F
A U G U S T 24, 1912.
O f A U T O M A T IC A G E , pub lish e d m o n th ly a t
C h icag o for O ctober 1, 1930.
State of Illinois.
C o u n ty of Cook, ss.
Before m e
a N o ta ry P u b lic in a n d for the
State a n d co u nty aforesaid, personally appeared
O. C. L IG H T N E R , who, h a v in g been d u ly sw orn
acco rd ing to law , deposes a n d says th a t h e is
the P u b lis h e r of the A U T O M A T IC A G E , a n d
th a t the follow ing is, to the best o f h is k n o w ­
ledge a n d belief, a tru e s ta te m e n t of th e o w n ­
ership, m a n a g e m e n t a n d if a d a ily paper, th e
c irc u la tio n ), etc., of the aforesaid p u b lic a tio n
for the date show n in th e above cap tio n, re ­
quire d by the A c t of A u g u s t 24, 1912, em bodied
in section 411, P o s ta l L a w s a n d R e g u latio n s ,
p rin te d on the reverse of th is fo rm , to w it:
1. T h a t the nam es a n d addresses of the p u b ­
lisher, editor, m a n a g in g director, a n d business
m an ag e rs are:
P u b lis h e r L IG H T N E R P U B L IS H IN G C O R P .,
2S10 So. M ic h ig a n A ve.
M a n a g in g E d ito r, W A L T E R H U R D , 2810 So.
M ic h ig a n Ave.
B usiness M anager, O T T O C. L IG H T N E R , 2810
So. M ic h ig a n Ave.
2. T h a t the ow ner is ; ( I f ow ned by a co r­
p oratio n, its na m e a n d address m u s t be sta te d
a n d also im m e d ia te ly the re u nd e r the na m es a n d
addresses of stockholders o w n in g or h o ld in g one
per cent or m ore of to ta l a m o u n t of stock. I f
n o t ow ned by a corporation, the nam es a n d a d ­
dresses of the in d iv id u a l ow ners m u s t be given.
I f owned by a firm , co m p any , or othe r u n in c o r­
porated concern, its n a m e a n d address, as w ell
as those of each in d iv id u a l m em ber, m u s t be
g iv e n.)
L IG H T N E R P U B L IS H IN G C O R P ., 2810 So.
M ic h ig a n Ave.
O T T O C. L IG H T N E R , 2810 So. M ic h ig a n Ave.
M . C. L IG H T N E R , W ic h ita , K an s.
W A L T E R H U R D , 2810 So. M ic h ig a n A ve.,
Chicago, 111.
M. A Y R E S , 2810 So. M ic h ig a n A ve., C hicago,
111.
P A U L P H IL L IP S , 2810 So. M ic h ig a n A ve.,
Chicago, 111.
M A Y K IN N E Y , 2810 So. M ic h ig a n A ve.,
Chicago, 111.
W . H . H E R R IN G , 2810 So. M ic h ig a n A ve.,
Chicago, 111.
3. T h a t the k n o w n bondholders, m ortgagees,
a n d other security holders o w n in g or h o ld in g
1 per cent or more of to ta l a m o u n t of bonds,
m ortgages, or other securities are: ( If there
are none, so state.)
None.
,
4. T h a t the tw o p ara g rap h s nex t above, g iv ­
in g the nam es of the owners, stockholders, an d
security holders, if an y, c o n ta in n o t only the
list of stockholders an d security holders as they
ap p e ar upon the books of the co m p any b u t also,
in cases w here the stockholder or security h o ld ­
er appears upon the books of the co m p an y as
trustee or in a n y other fid u ciary re latio n, the
na m e of the person or co rporation for w h o m
such trustee is a c tin g , is g iv e n; also th a t th e
said tw o p ara g rap h s c o n ta in sta te m e n ts e m ­
brac ing affian t’s fu ll know ledge a n d belief as
to the circum stances a n d co nd itio ns u n d e r
w h ic h stockholders a n d aecurity holders w h o d o
n o t app e ar upon th e books of th e co m p any as
trustee, h old stock a n d securities in a c a p acity
other th a n th a t o f a b o n a fide ow ner; a n d th is
affian t has no reason to believe th a t a n y other
person, association, or co rporation h as a n y in ­
terest direct or in d ire c t in the said stock, bonds,
or other securities th a n as so stated by h im .
5. T h a t the average nu m b e r of copies o f each
Issue o f th is p u b lic a tio n sold or d is trib u te d
th ro u g h the m ails or otherw ise, to p aid s u b ­
scribers d u rin g the six m o n th s preceding the
d ate show n above is. (T his in fo rm a tio n is re ­
quire d from d aily p u b lica tio n s only.)
O. C. L IG H T N E R , B usiness M anag e r.
Sw orn to an d subscribed before m e th is 1st
d ay of October, 1930.
(Seal)
W . A . H E R B S T E R , N o ta ry P u b lic
(M y co m m issio n expires J u n e 19, 1933.)
http ://w w w .arcad e-m u seu m .co m /

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