Automatic Age

H O W TO SUCCEED
The business literature of the time is filled with an abundance of
rules of success and fine illustrations of how these rules have been
applied in the lives of successful men. It would seem that all of us
ought to be at the top by this time since the rules are
so well written and so richly illustrated. The num
in the street is sometimes inclined to scoff at these
rules because no rules can be written that take into
iccount all those factors of heredity, chance, environ­
ment and other things that lie beyond the control of
the individual. Yet, the game has been called and it
is the business of every player to look until he finds
some principle that will bring him to a winning score
The man himself is one of the biggest unknown fac­
tors that cannot exactly be tabbed with an iron clad
rule. This fact applies to the operators of vending
machines as well as in other lines of business. One
operator succeeds by diversification and he will pt'oclaim that diver­
sification is the trump card for every other operator. But the other
fellow tries diversification and learns by sad experience that such a
rule of success was evidently not made for him. But he stumbles
upon the idea of concentration and so he tries that—and it works.
From then on he is ready to tell the world that concentration is the
golden key that unlocks the door to success. And so it goes. Fortun­
ately, there are enough good business principles now available from
the vast experience of mankind to have one for every operator that
is willing to lay himself out in putting it into practice. Shall we say
that the rule of rules is that each individual must find a principle of
operation best suited to himself and then to work it until he wins?
Then, begin the search for that line of action if you have not already
found it. It will more than likely mean a prolonged search through a
lot of chaff, but that’s part of the game. Your trade magazine brings
to you each month a vast amount of material that so far as you are
concerned, it is not worth a cent. But to the other fellow, the very
stuff that you discard as trash may prove his winning card; and after
you have looked for a year or two years, or maybe longer, a small idea
or suggestion may prove the winner that you have been searching for
all these years. You take it, you work it hardy—and you win!
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