Automatic Age

Issue: 1930 June

SERV ICE
Service, according to one of America’s leading editors and pub­
lishers, is the biggest word in the English language.
This may be true. Certainly it is true that “service” is one of the
hardest words in the language to define satisfac­
torily. Formerly the word meant something quite
different from what modern usage has read into it.
And it is this modern sense that proves so elusive.
In the average business man's definition, “service”
is approximately equivalent to efficiency plus good
will. The first half of the definition covers the ma­
terial side; the latter covers the mental and intangi­
ble side. Service is not complete without either, and
neither can be neglected by any business man who
strives for this most-sought-for of all assets.
t
Efficiency covers a vast complexity of machinery
—mechanical and human; it involves a host of rou-
lne details; it is the final result of perfectly serviced operation, in­
sofar as that operation is mechanical.
Good will covers an equally vast complexity of humrni relationships,
of them human and delicate; it involves adherence to a firm policy
—-the principle 1
of putting yourself in the other fellow's shoes; it is
the final result of the right attitude of mind towards your work, your
eniPloyes, your associates, and your customers.
Service isn’t something to be said. Service is something to be lived.
Service is something to be thought, to be felt, to be acted every mo­
ment of every day by every person in a first class business organiza­
tion; from the owner down to the delivery boy.
There is a great deal in this thing called “service.” It has been
the key to success for many, many enterprises.
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W H E R E M OST C A N D Y IS SOLD
Louisville Survey May Be Suggestive as to Best Locations for Candy Venders
Candy vending machines are now among
the most attractive and efficient of coin­
operated machines on the market, and the
facts revealed by the Louisville survey
may be very suggestive as to the types of
stores that would present the best pros­
pects as locations for automatic venders
and sections for dispensing candy. The
candy venders are now finding their most
favorable locations in office buildings,
factories, and etc., but as the trade looks
forward to taking over the sales of such
items in many of the retail stores, the
figures given by this survey will be worth
studying.
The extent to which mass production
has taken confections out of the old-
fashioned sweets shops and spread them
around in every conceivable sort of outlet
is demonstrated once more by a compila­
tion of facts about confectionery whole­
saling and retailing in the Louisville
marketing area that was issued by the
Government late in February.
The report, issued by the Department of
Commerce, is the latest study growing out
of the Louisville Grocery Survey, cover­
ing the year 1928, which was undertaken
as one preliminary to the nation-wide dis­
tribution census to be begun this Spring.
It is Part I, Census of Food Distribution,
Distribution Cost Studies No. 6 , Louisville
Grocery Survey, and can be procured from
the United States Government Printing
Office,
Superintendent of Documents,
Washington, for fifteen cents.
Seventeen types of retail outlets, totaling
2,972 establishments, and nine types of
wholesalers and brokers,.all of them in the
general food field, were studied. They
were in Louisville, Ky., New Albany and
Jeffersonville, Ind., which are all in the
same market area. The area had a total
population in 1928 of 264,380 persons.
Retail sales of food and related products
for 1928 were found to total $58,000,000.
Sales by wholesalers were found to be
$40,000,000 and those by brokers nearly
$18,000,000. Of the grand total, consider­
ably more than half was sold through
chain and independent grocery stores. The
© International Arcade Museum
share sold through candy and confectionery
stores was $1,569,774, followed by drug
stores, whose food and tobacco sales
totaled $1,499,020. Ice cream and soft
drink parlors sold $296,588. Sales of food
and related products (principally refresh­
ments and confections) in general dep art­
ment and variety stores totaled $403,592.
A table included with the report reveals
through what retail outlets candy and
other confectionery was sold, and also
shows an interesting list of items that were
sold in one or more confectionery stores.
This table shows more drug stores, gr0'
ceries and restaurants selling candy than
there were confectionery stores. Groceries
alone sold a greater proportion of the
total confectionery, ice cream and soft
drinks retailed in the area than did candy
stores.
1,676 Outlets Studied
'
Altogether there were listed 1,676 con­
fectionery outlets, of which 134 were
candy stores. Candy was sold in 1,013
grocery stores, in 159 restaurants and in
188 drug stores. Other outlets included
69 bakeries, 2 dairy and poultry products
stores, 30 delicatessen stores, 2 fish and
other sea food markets, 9 fruit and vege­
table stores, 7 general department and
variety stores, one hotel, 42 ice cream and
soft drink parlors, 3 meat markets, and
17 pool rooms.
As an offset to the variety of outlets
engaged in selling candy there were dis­
covered a variety of items that were sold
in candy stores in addition to candy. Forty
candy stores sold bakery goods, 27 sold
canned and bottled goods, 32 sold dairy
and poultry products, 10 sold delicatessen
and ready-to-serve foods, one sold fis^
and other sea foods, 14 sold fruit and
nuts, 26 sold a general line of groceries,
4 sold vegetables, 107 sold ice cream, 9
sold meats, 49 sold meals and lunches,
sold soft drinks, including carbonated
beverages; 12 sold miscellaneous household
supplies, 51 sold cigars, cigarettes, and
tobacco; 5 sold drugs and drug sundries,
one sold men’s and boys’ clothing, one
sold souvenirs and other novelties, 2 sold
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